Andrew Goodwin was the Director of Music at Bangor Cathedral for 37 years. He created a theory based on the relationship between music and music videos. The theory proposes 7 links that can be shown between the lyrics, music, visuals, and genre characteristics of the video. The record label also influences the video by making demands about how the artist is represented through close-ups and images that identify who the artist is.

1. Goodwin's Theories
Dancing in the distraction factory(1992)

2. Andrew Goodwin
Andrew Goodwin- Was the Director of Music at
Bangor Cathedral for 37 years
He has created a theory based on music and the
music videos that accompany it.

3. 1. Links are shown between the lyrics and visuals.
The link could be complimentary, contradicting or
amplification.

4. 2. Some links are shown in the video between the
music and the visuals.
A good example would be on beat editing.
The links here could also be complimentary,
contradicting or amplification.

5. 3.The music video’s genre characteristics are
demonstrated.
Examples could be a stage performance in rock video,
dance routine for boy/girl pop band.

6. 5. There is a notion of Looking through out the vidoe
An example of this could be in the form or an eye,
window, keyhole and etc.

7. 7. The record label will make demands in terms of
how the artist is represented.
These will include the need for lots of close ups of the
artist. This is so that if the band/artist are new then
the audience will be able to see who the artist is or
who is in the band.
Or images of the band/artist could be their banding.