1. Music Media Questionnaire
Please complete all of the following questions. For section A, please tick the relevant box in the
brackets provided. For section B, please circle an answer out of the four suggestions given. For section
C, please give the order of your choice by using numbers 1-3 (1 being the most preferred and 3 being
the least).
Gender:
• Male [ ]
• Female [ ]
Age :
• Under 18 [ ]
• 18 – 21 [ ]
• 22 – 25 [ ]
• 26 – 30 [ ]
• 31 – 35 [ ]
• 36+ [ ]
Occupation:
• Student [ ]
• Full-time job [ ]
• Part-time job [ ]
• Unemployed [ ]
Do you download music?
• Yes [ ]
• No [ ]
If yes where do you download it from?
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
…………………………………… ……
Do you buy cds?
• Yes [ ]
• No [ ]
If yes, which do you buy most?
• Singles [ ]
• Albums [ ]
• Compilations [ ]
How much music do you listen to per day?
• Under 1 hour [ ]
• 1 – 2 hrs [ ]
• 2 – 3 hrs [ ]
• 3 – 4 hrs [ ]
• 4 – 5 hrs [ ]
• 5 + hrs [ ]

2. How often would you buy / download music on average?
• Once a day [ ]
• Once a week [ ]
• A few times per week [ ]
• Every other week [ ]
• Once per month [ ]
Have you ever used software like Limewire, Kazaa, torrents or other file sharing software to get
music?
• Yes [ ]
• No [ ]
The average album in the music chart today is between £8 and £10, Do you feel this is:
• To expensive [ ]
• Just right [ ]
• To cheap [ ]
Do you feel students should get a reduced price on CD’s as they generally wouldn’t have the
same amount of money to buy music as somebody in a full time job?
• Yes [ ]
• No [ ]
Do you feel it is right for people to use file sharing software and download music for free?
• Yes [ ]
• No [ ]
Section B
1. Which is your favourite genre of music? Pop Rock Dance/electronica Other
2. How do you become aware of a music video? Radio Internet Television Magazines
3. For you, what seem to be the most effective way artists can promote a music album?
Viral Ads Television Ads Radio Ads Magazine Ads
4. What magazine would you think of first when asked about music?
NME Billboard Vibe Other
Section C

3. State the order of the order of CD covers in terms of appealing quality and personal preference in the
boxes below the images. (1 being the most preferred and 3 the least)