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Target Audience
questionnaire results
and what they show
Tom Anton
AGE
• These graphs show the ages who
answered our questionnaires of
music and music videos.
• From this we can analysis our
findings and see the most
popular age is 13-20, what we
thought was the most likely
age for the indie rock and our
genre.
• This has helped us as we are
targeting the right age group.
Ages which answered questionnaire
13-20 21-30 31-40 41+
0-12 13-20 21-30 31-40 41+
0
5
10
15
20
25
Ages which answered questionnaire
Series 1 Series 2 Series 3
Music Genre
• This chart on the right shows us the
results of the popularity of music
genre taken from our group of 30
who completed the questionnaire.
• From the information we can see the
indie rock genre is most popular
and what our target audience will
want to see.
• Choosing the song ‘Take me out’ by
indie rock group Franz Ferdinand
was a correct choice in terms of
target audience.
Music Genre
Indie Rock Reggae pop Metalcore Pop Hip Hop Country
Narrative or Performance?
• This graph on the right gives us
the information collected from
the question about the style of
the video.
• From the results we can see that
the most popular answer was
both, and this is typical is
many indie rock genres.
• This is what we choose to do
within our music video.
Narrative Performance Both
0
2
4
6
8
10
12
Choice between Narrative, Performance or both in the music video.
Series 1 Column1 Column2
Colours or Black and white?
• The graph here tells us the information
given from the results to the colour or
black& white question.
• The graph tells us that have a mix of
colours is the most popular choice
with our target.
• This is what we did in the video, with
the contrast between the narrative
and performance with the use of
colours. (black & white, red, blue,
green)
Colour Black & White Both
0
5
10
15
20
25
Choice between colour or black & white in a music video
Series 1 Column1 Column2
Colours or Black and white?
• The graph here tells us the information
given from the results to the colour or
black& white question.
• The graph tells us that have a mix of
colours is the most popular choice
with our target.
• This is what we did in the video, with
the contrast between the narrative
and performance with the use of
colours. (black & white, red, blue,
green)
Colour Black & White Both
0
5
10
15
20
25
Choice between colour or black & white in a music video
Series 1 Column1 Column2

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Target audience questionnaire results and what they show

  • 1. Target Audience questionnaire results and what they show Tom Anton
  • 2. AGE • These graphs show the ages who answered our questionnaires of music and music videos. • From this we can analysis our findings and see the most popular age is 13-20, what we thought was the most likely age for the indie rock and our genre. • This has helped us as we are targeting the right age group. Ages which answered questionnaire 13-20 21-30 31-40 41+ 0-12 13-20 21-30 31-40 41+ 0 5 10 15 20 25 Ages which answered questionnaire Series 1 Series 2 Series 3
  • 3. Music Genre • This chart on the right shows us the results of the popularity of music genre taken from our group of 30 who completed the questionnaire. • From the information we can see the indie rock genre is most popular and what our target audience will want to see. • Choosing the song ‘Take me out’ by indie rock group Franz Ferdinand was a correct choice in terms of target audience. Music Genre Indie Rock Reggae pop Metalcore Pop Hip Hop Country
  • 4. Narrative or Performance? • This graph on the right gives us the information collected from the question about the style of the video. • From the results we can see that the most popular answer was both, and this is typical is many indie rock genres. • This is what we choose to do within our music video. Narrative Performance Both 0 2 4 6 8 10 12 Choice between Narrative, Performance or both in the music video. Series 1 Column1 Column2
  • 5. Colours or Black and white? • The graph here tells us the information given from the results to the colour or black& white question. • The graph tells us that have a mix of colours is the most popular choice with our target. • This is what we did in the video, with the contrast between the narrative and performance with the use of colours. (black & white, red, blue, green) Colour Black & White Both 0 5 10 15 20 25 Choice between colour or black & white in a music video Series 1 Column1 Column2
  • 6. Colours or Black and white? • The graph here tells us the information given from the results to the colour or black& white question. • The graph tells us that have a mix of colours is the most popular choice with our target. • This is what we did in the video, with the contrast between the narrative and performance with the use of colours. (black & white, red, blue, green) Colour Black & White Both 0 5 10 15 20 25 Choice between colour or black & white in a music video Series 1 Column1 Column2