Music Magazine - Project Proposal Sheet

1. Project Proposal Sheet
By Eliza Chapman-Smith

2. Introduction
I have decided to make the genre of
my music magazine musical
theatre. The following table
finalises my initial ideas and sets
out what I plan my magazine to
look like and contain. I have made
a few changes to my ideas, for
example the colour scheme and
main image.

3. Target audience:
(age range, interests)
My target audience will be between ages 20 and 40. I will be aiming at trendy
singletons mostly, but with young couples also being slightly targeted. They will
enjoy going out, especially to the theatre and they will be able, and will want, to
spend more money to get good quality products/services.
Possible title ideas:
(masthead / title block)
What is your magazine going to be
called?
Limelight
Spotlight
Centre Stage
Solo
Artiste
Main image:
What will be the focal point of your front
page, remember, your work
Close up shot of a woman’s face with strong make up and sophisticated hair, groomed nails
and fancy jewellery, making direct eye contact with the camera, smiling. This will be a very
striking shot, and the eye contact should draw customers/readers in. The make up and
jewellery etc. Will portray the subject as being strong, confident and wealthy.
Main cover line:
What will be the main story?
New artist landing a role in a theatre production, interview about training, past experience
and hopes for the future.
“Leila Foxx reveals her feelings about her musical theatre debut”
Additional key images:
What other images will be on your front
cover?
Traditional theatre masks, a rose/bouquet of roses, stars.
Additional cover lines:
Other features, stories or selling points
which will be inside the magazine, these
need to be audience appropriate.
Reviews of productions/artist’s performances, new shows, a scandal in the theatre world.
Typography:
(style, size, colour of copy)
Think about the writing and the style of
the writing on your front page.
Masthead will be in a font that looks like the lights around a theatre dressing room mirror,
quite blocky and simple, big. White font so that it stands out against the dark background.
Accents of purple, to imply royalty and quality. The font of the secondary stories will be in
varying fonts, some slightly more intricate and some simpler and digital.
Background colour/image:
What will be in the background,
remember you don’t want to take the
focus away from the main image.
The face of the main image should take up most of the cover, but I will take the picture with
the subject against a dark grey or dark brown background so that it is complementary of the
subject but won’t take the focus away from her.
Technical considerations:
(equipment, setting, props, costume,
lighting)
Be realistic and creative, think about
what you have access to and how you
could use it.
I need to be aware of the lighting, it might look nice to have the light come in from
different angles, so I will take several pictures to experiment. I will also experiment with
the hair/make up because I need to ensure that the colours go with the accent colours. I will
need to choose the jewellery carefully as well. I don’t want anything else in the background
to distract from the main image.
Double Page Spread:
(what will be the main article in your
magazine?)
This will need to be the main story on
your cover, what detail will be featured
inside?
My double page spread will be an interview with the artist on the front cover. There will be
a brief introduction which will describe her background, and why I interviewed her. Three
quarters of the double page spread will be text, with the questions in accenting blue italic
font and the responses in simpler black text. The blue will match an object in the photo
which will take up the remaining quarter. The subject will be doing her makeup in an ornate
turquoise mirror and this will be the colour that accents it.