2. Going out and
enjoying life is
a part of the
ROCKSTAR
lifestyle.
Rockstar Readership Spend
(Averagely):
£80 a year on gigs.
Total Readership spends on
gigs £2m
£120 on games a year.
Total Readership spends on
games 3.4m
£250 on clothes a year.
Total Readership spend on
clothes 5m
£600 on electronics a year.
Total Readership spend on
Internet 88% electronics 6m
ROCKSTAR use the internet
Broadband
54% have £3600 on food and
drink/alcohol a year.
Total Readership spend on
ROCKSTAR readers
MALE 80%
food and drink/alcohol 12m
agree that:
FEMALE 20% They should enjoy life while
£300 on music
downloads/CD a year.
AVERAGE AGE 18 they are still young – 60%
Total Readership spend on
WORKING FULL TIME 23% They should have more of a music downloads/CD 5m
WORKING PART TIME 34% say in society – 48%
STILL STUDYING 43% They do not mind spending
more money on a magazine
READERSHIP 80.000 created to suite there music
