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Music Genre Video Conventions Analyzed
- 1. Music Genre Conventions By Hannah West
- 2. Pop Girl Power Pop Princess Conventions Artificial Song often about relationships Bright colours Dancing syncs with song Artist in middle of the shot Dancing to match lyrics Pop Prince Conventions Costume Important Natural Environments/ Seen playing instrument/singing Cutting rate increases as you get to chorus Eye contact with audience
- 3. Rap swearing Rap Conventions Theme of hard work to get what you want Bling/ extravagance Women are objects Urban setting Low key lighting
- 4. RNB independence R&B Conventions Urban environment (E.g. club) Explicit words Fast cutting rate Follows a plot Usually single artist with a featured artist
- 5. Rock Low key lighting/props to match mood of the song Rock Conventions Close ups of instruments Cutting rate matching beat of song Dark clothing Establishing shots of artist or band Facial expressions important
- 6. Indie Shown playing instrument/singing Indie Conventions Casual Clothing Realistic Quirky clothes May have a plot as well as performance Shaky camera