The document discusses a common household problem of men leaving the toilet seat up, which angers women. To address this, a design solution places a message on the bottom of the toilet seat that emphasizes the losses associated with leaving the seat up, such as arguments. The document then shows the process used to design the logo and brand name for a company called Nudge Design Studio, including research into name meanings in other languages and sketches of logo concepts until a final logo and name, Lootura, were developed.