The document discusses a bullying prevention program called Vybis. It notes that bullying still occurs despite existing programs. It describes a student, Bekky, who is bullied for her learning disabilities. The program aims to encourage kindness by framing it as "awesome" and rewarding positive behavior. It emphasizes the feel-good aspect of moral virtues to appeal to students. The document outlines the naming and logo design process, combining words from different languages to name the program Vybis in a way that references "good vibes." It includes a storyboard and mentions developing a sound signature.

1. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Changing Moral Standards

2. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Identified Problem
Even though there are various anti-bullying
movements and programs, many
individuals still claim to be bullied.

3. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Observations
Bekky is
bullied by her
peers because
she has
learning
disabilities

4. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Observations
“If you want to
be cool, you
can’t hang out
with me”

5. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Observations
“I don’t
understand why
she would want
to be popular
instead of being
my friend”

6. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Desired Behavioral Outcome
Re-frame kind, respectful behavior to this
age group as “awesome” and deserving of
a new term reward.

7. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Design Tip
To encourage people to engage in
behaviors where the positive outcome is
delayed, introduce present benefits to
make the desired outcome more appealing.

8. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Present Benefit
Emphasize
that “warm
and fuzzy
feeling inside”
that occurs
when
practicing
moral virtues

9. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Illustrated Solution

10. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Naming & Logo Design Process
Influence in German: Einfluß
!
Choice in Russian: Vybor
!
Revise in Finnish: Tarkistaa

11. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Naming & Logo Design Process

12. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Naming & Logo Design Process

13. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Naming & Logo Design Process

14. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Tarkistaa + Vybor = Vybis
Sounds like “vibes”, which is the intent of
the program (sending good vibes)

15. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Naming & Logo Design Process

16. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Storyboard

17. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill
Sound Signature