SlideShare a Scribd company logo
The my.hofstra.edu mobile website is not organized
and not user-friendly
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
my.hofstra.edu website nudge design
Personal Mobile Hofstra Website
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Personal Mobile Hofstra Website
my.hofstra.edu website nudge design
To simplify the usage of the mobile website and bring
the important information into the foreground.
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
my.hofstra.edu website nudge design
Desired Behavior
To encourage people to select a specific option,
make it the default; likewise to discourage people
from selecting an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
my.hofstra.edu website nudge design
Design Tip employed
Add a search field for any questions.
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
my.hofstra.edu website nudge design
Nudge Design Solution
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
my.hofstra.edu website nudge design
Nudge Design Solution
Influence = Einfluss (German)
Engagement = 従事; Jūji (Japanese)
Change= промяна; promjana (Bulgarian)
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Logo
Keywords from Nudge Design
Readings
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Logo
Keywords Image Research
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Logo
Logo Sketches
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Final Logo
Logo
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Name
Influence = Einfluss (German)
Engagement = 従事; Jūji (Japanese)
Change= промяна; promjana (Bulgarian)
Chosen word: Proji
Logo
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Logo
Logo
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Motion Graphics Video
Storyboard
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Personal Mobile Hofstra Website
Motion Graphics Video
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Personal Mobile Hofstra Website
Motion Graphics Video
Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova
Personal Mobile Hofstra Website
Motion Graphics Video

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Final powerpoint

  • 1. The my.hofstra.edu mobile website is not organized and not user-friendly Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova my.hofstra.edu website nudge design Personal Mobile Hofstra Website
  • 2. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Personal Mobile Hofstra Website my.hofstra.edu website nudge design
  • 3. To simplify the usage of the mobile website and bring the important information into the foreground. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova my.hofstra.edu website nudge design Desired Behavior
  • 4. To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova my.hofstra.edu website nudge design Design Tip employed
  • 5. Add a search field for any questions. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova my.hofstra.edu website nudge design Nudge Design Solution
  • 6. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova my.hofstra.edu website nudge design Nudge Design Solution
  • 7. Influence = Einfluss (German) Engagement = 従事; Jūji (Japanese) Change= промяна; promjana (Bulgarian) Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Logo Keywords from Nudge Design Readings
  • 8. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Logo Keywords Image Research
  • 9. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Logo Logo Sketches
  • 10. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Final Logo Logo
  • 11. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Name Influence = Einfluss (German) Engagement = 従事; Jūji (Japanese) Change= промяна; promjana (Bulgarian) Chosen word: Proji Logo
  • 12. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Logo Logo
  • 13. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Motion Graphics Video Storyboard
  • 14. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Personal Mobile Hofstra Website Motion Graphics Video
  • 15. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Personal Mobile Hofstra Website Motion Graphics Video
  • 16. Research, Branding, Motion Graphic for Nudge Design Studio Veronika Kostova Personal Mobile Hofstra Website Motion Graphics Video