Multimedia is the representation of information using multiple digital media types like text, audio, video, graphics and animation. It provides an interactive experience for users. Multimedia has various components - text, graphics, audio, video and animation. It is used extensively in education, business, advertising and documentaries. Rich content refers to digital content that encourages user engagement through elements like audio, visuals and interactivity. Examples of rich content include static images, animated GIFs, and videos. Interactive multimedia allows users to control and manipulate different media types and provides interactivity through applications like videogames, e-commerce sites, maps, and social media.

1. MULTIMEDIA
& ICT

2. 01 RICH CONTENT
02 M U L T I M E D I A
03 I N T ER AC T IV IT Y
CONTENTS

3. WH AT I S M ULT IM E D I A?
Multimedia is a representation of
information in an attractive and
interactive manner with the use of
a combination of text, audio,
video, graphics and animation.

4. WHAT IS MULTIMEDIA?
• Multimedia is an interactive media and provides multiple
ways to represent information to the user in a powerful
manner.
• It provides an interaction between users and digital
information.
• It is a medium of communication.
• Some of the sectors where multimedia is used extensively
are education, business presentations, advertising and
documentaries.

5. C O M P O N E N T S O F M U L T I M E D I A
TEXT
All multimedia
productions
contain some
amount of
text. The text
can have
various types
of fonts and
sizes to suit
the profession
presentation
of the
multimedia
software
GRAPHICS
Graphics make
the multimedia
application
attractive.
Graphics are
used more
often than text
to explain a
concept,
present
background
information
etc.
(Bitmap images &
Vector Graphics)
AUDIO
A multimedia
application
may require
the use of
speech, music
and sound
effects. These
are called
audio or
sound
element of
multimedia.
Speech is also
a perfect way
for teaching.
VIDEO
The term video
refers to the
moving picture,
accompanied
by sound such
as a picture in
television.
Video element
of multimedia
application
gives a lot of
information in
small duration
of time.
PPT模板 http://www.1ppt.com/moban/
ANIMATION
Animation is a
process of
making a
static image
look like it is
moving. An
animation is
just a
continuous
series of still
images that
are displayed
in a sequence.

6. Bitmap Image
Vector Graphic

7. WHAT IS RICH CONTENT?
Rich content can be described as a form of digital advertising
that normally includes audio, visuals, or any element that
encourages viewers to engage and interact with the content
being provided.
Some examples of rich content are:
• Static images.
• Animated GIFs.
• Videos.
• Audio clips.

8. EXAMPLES OF RICH CONTENT
1
STATIC IMAGES
Static images are literally visual
images that do not move. They
include greeting cards, posters,
slides, photographs, paintings,
compact disc covers, comics,
cartoons, charts, collages,
models, dioramas, newspapers,
and print advertisements.
2
GIF
GIF, in full graphics
interchange format, digital
file format devised in 1987
by the Internet service
provider CompuServe as a
means of reducing the size
of images and short
animations
3
VIDEOS
Video is easily the
most engaging
medium when it
comes to rich content,
but it takes the most
effort and renders a
much larger file size,
making it complicated
to edit and upload
compared to other
mediums.

10. vs

11. WHAT IS INTERACTIVE MULTIMEDIA?
• Interactivity is the communication process that takes place
between humans and computer software.
• Interactive multimedia allows the user to control,
combine, and manipulate a variety of media
types, such as text, computer graphics, audio and
video materials, as well as animation.
• Examples: Videogames, e-commerce (shopee
and lazada) , travel guides (waze), Facebook

12. A C T I V I T Y
Make your own multimedia content.
Infographic
Digital Poster
GIF
Short Clip

14. THANK
YOU