ICT and MUltimedia

1. Multimedia and ICT
EMTEC

2. What is TECHNOLOGY?
• Serve, assist and cooperate with humans to
complement and enrich normal activities.

3. Rich Content
•Rich content in the online environment
refers to multimedia elements such as
videos, images, interactive graphics,
audio, and animations that enhance the
user experience. These elements are
designed to engage and captivate users,
making their online interactions more
immersive and enjoyable.

4. Rich Content
•1. Engagement
•2. Visual Appeal
•3. Storytelling
•4. Information Accessibility
•5. Emotional Connection
•6. Performance

5. Rich Content
•The user experience (UX) encompasses
all aspects of an individual's interaction
with a digital product or service. Rich
content plays a crucial role in shaping
the user experience by providing
dynamic and visually appealing stimuli
that stimulate interest and facilitate
comprehension.

6. What is ICT?
• Information and Communication Technology
• Covers any communication device or application
including radio, television, cellular phone,
computer and network hardware and software,
satellite system.

7. What is ICT?

8. What is MULTIMEDIA?
• A combination of text, animated graphics, video
and sound deliver via electronic means.

9. What is DIGITAL MULTIMEDIA?
• The field concerned with the computer controlled
integration of text, graphics, moving images,
video sound and any medium where every type of
information can be presented, stored,
transmitted and processes digitally.

10. Uses of MULTIMEDIA
• Education, CBT material and courses
• Entertainment, the modern movies and animation, also include
computer games.
• Business, for presentation, advertising and selling.
• Medicine, for micro and virtual surgery and also to simulate
effects of viruses and diseases.
• Mathematics and Scientific Research, simulate and visual
models.
• Government, to convey information, procedure and regulation.

11. Uses of MULTIMEDIA

12. Types of Rich MULTIMEDIA Content
• Text
• Images
• Video
• Audio
• Animation
• Online Games
• Online Test
• Web

13. Digital Camera
Types:
• Compact Digital Camera,
it is called point and shoot
camera.
• DSLR, a camera preferred
by professional
photographer.

14. Video Camera
Types:
• Professional Video Camera,
camera used in television
and film production
• Camcorder, a portable video
camera and recorder for
personal video recording.
• Digital Camera, those found
on mobile phone, PDAs, web
camera and digital camera.

15. Sources of Video
• Personal and
Professional
Videos
• Online Video
• Computer
Generated
Video's

16. Audio Files
• .aif- Audio Interchange File
• .midi- Music Instrument
Digital Interface
• .wav- Waveform
• .mp3- MPEG-1 Audio 3
• .wma- Windows Media
Audio

17. Video Files
• .avi- Audio Video Interleave
• .flv- Flash Video
• .mkv- Matroska Video
• .mov- Apple Quicktime Movie
• .mp4- MPEG-4
• .rm- Real Media
• .swf- Small Web Format
• .vob- DVD Video Object
• .wmv- Windows Media Video

18. ACTIVITY
Participants design a multimedia-rich digital
experience for a fictional brand or product
• 1. Define the Brand/Product
• 2. User Persona Creation
• 3. Storyboarding
• 4. Content Creation
• 5. Prototype Development
• 6. Presentation and Feedback