Tania Saunders is seeking a position to lead a sales team using her experience in sales and marketing. She has 13 years of experience selling advertising space in various publications and exhibitions. Her skills include managing sales teams, generating reports, client relations, and developing marketing campaigns. She is reliable, trustworthy, and driven to see projects through from start to finish.

1. Tania Saunders
15 Lavender Grove, Glover Street, Honeydew 2107
E-mail: taniasaunders2012@gmail.com Tel: 063 3271358
za.linkedin.com/in/TaniaSaunders
OBJECTIVE
My objective is to lead a team in such a way that they will give their best to the task at hand. Sales and
Marketing work hand in hand and with my experience in both areas I can lead a sales team to attract
and convert more sales. I have sold advertising in printed media and exhibition spaces in malls and
expos. The process is the same – to give the customer a product or service that they are happy with.
My biggest assets are that I am reliable, trustworthy and tenacious. I will see a project/assignment
through from beginning to end.
BUSINESS AND TECHNICAL SKILLS
Business, Administrative and Management Skills:
Managed, Motivated and guided sales and promotions staff
Project Manager for the Western Cape and Gauteng regions for Shopping Mall
Activations
Key Account Manager for Advertising Sales, Branding and Promotions
Generate sales and project reports
Administration - Data Entry, Completing Purchase Orders, Invoicing, updating client
lists
Generating mass emails for sales and promotions
CPD: Staying abreast of technology advances.
Attend regular sales briefings
Keeping Client Database updated
Qualified By Experience in areas such as exhibitions, advertising and contracts.
Software: MS Office – Excel, Word, Outlook, Powerpoint
Internet Research
Adobe
CRM
Media: Selling advertising space, Proof reading and edited all referenced written materials
Marketing: Designed, developed and implemented marketing and sales campaigns to promote new
products and services e.g. goody bags at shows, branded various products etc
HR tasks: Hired, trained, coached, supervised and evaluated promotional staff members across the
country.
Monitored performance

2. CORE COMPETENCIES AND ACHIEVEMENTS
 Sold the lead sponsor for the Business Traveller Africa Expo, Conference and Awards worth
R500 000.
 Sold all advertising slots in a Mauritius Travel Publication
 Designed, developed and implemented marketing and sales campaigns to promote new products
and services for 8.ta Mobile
 Co-ordinated the distribution of 50 000 branded beach balls during December 2011 at all
prominent beaches in the Western Cape
 Setting up promotion desks in all major airports and promoting 8.ta Mobile sim cards over a period
of 1 year
 Received contracts from major expos and exhibitions in South Africa to supply goody bags filled
with samples of new products. Supplied over 500 000 bags over a period of 2 years
 Recruited and guided vendors and casual staff to pack and distribute these bags at the various
venues.
 Had Mall Activation equipment manufactured and installed in major cities in South Africa for
LegalWise to the value of R900 000
 Managed and Co-ordinated Mall Activations for Mango Airlines and Liberty Life Investments in the
Western Cape
 I was interviewed on Summit TV with regard to our concept of using goody bags as an alternative
method of promoting new products
PROFESSIONAL ATTRIBUTES
Selling advertising in an unknown publication is a challenge, but with tenacity and creative thinking,
one can encourage clients to place adverts to test new readerships. Nomad Africa is a printed and
digital magazine which I have recently introduced to my existing client base. After 2 months my clients
are advertising in Nomad Africa. Keeping my clients updated on features etc is very important.
In my position of Mall Activations Manager I maintained a relationship with a portfolio of corporate
clients in multiple locations within the shopping mall environment. This was key to a successful Brand
Activation
Meeting and growing revenue for assigned accounts, liaising with mall managers, negotiating rates for
court exhibition space and the placement of promotional staff at mall exhibitions. I managed exhibition
space at expos and exhibitions on behalf of clients and when the need arose I trained promo staff to
man the exhibitions.
Mall Activations is an alternative method of engaging consumers with new products. I worked together
with corporate clients from the inception of an idea right through to giving the project a personality and
was able to communicate to the brand’s direct target market, in the flesh.

3. EMPLOYMENT HISTORY
1/1/2016 – Present Business Development Manager Zazi Media
 Selling Mall Activation space country wide
 Selling Advertising Space in Nomad Africa
 Liaising with Shopping Malls for competitive pricing on exhibition space
 Procuring New Clients both in South Africa and north of our borders
 Updating Client Database
 Researching events in Africa in order to encourage new clients to advertise
 Selling to Customer Needs
 Giving Presentations to clients on Nomad Africa and Mall Activations
 Meeting Sales Goals
 Managing exhibition space at expos and exhibitions
1/1/2014 – 4/12/2014 Mall Activations Manager Xactavent
 Selling Mall Activation space country wide
 Project Manager for LegalWise
 Liaising with Shopping Malls for competitive pricing on exhibition space
 Training of promotional staff on how to sell the product/service, mall etiquette, dress code, time
keeping
 Updating artwork at the Mall Activations
 Supervised logistics between malls
 Meetings with clients on a weekly basis to update them on the mall activations
 Managing exhibition space at expos and exhibitions
 Branding Mobile Phones for clients
1/8/2013 – 30/12/2013 Freelance Coastal Sales Consultant Now Media
 5 Month Project
 Procuring new clients/business in the Western Cape for Travel Buyer and Meet Digimag
 Attending travel/tourism functions and expos
 Giving feedback and monthly reports to Head Office in Johannesburg
 Giving presentations to new clients
 Growing Sales and client database
1/11/2011 – 30/7/2013 Advertising Key Account Manager Anytime Media & Events
 Based on my experience in advertising, brand awareness and research skills over the last 13
years I am always looking for new ways to promote my clients. I was a media consultant
helping clients to promote their products/services through - Advertising in magazines such as
Tickets Magazine (inflight magazine for Velvet Sky Airlines) and Anytime Magazine (City Lodge
Hotel Group).

4.  Branding/Sourcing of promotional items for various Events
 Expos & Exhibitions Getaway Show, The Outdoor Expo, Travel Indaba
 Shopping Mall Activations, Exhibition space at airports (country wide) for clients such as Mango
Airlines, Velvet Sky Airlines and 8.ta Mobile Network
 Sampling Goody Bags at races, expos and shopping centres
 Research & prospect for new clients.
 Research relevant features for the publication
 Proof read before final print of Anytime Magazine
 Follow up on payments and advert placement
 Attend relevant local & international industry functions/events for networking & new business
opportunities e.g. World Travel Market in London and ITB in Berlin
 Presentations & Proposals to Marketing Managers/Directors/ Ad agencies
01/09/2004 – 30/10/2011 Media Solutions Consultant Future Publishing
 Advertising sales in 5 monthly tourist publications – Business Travel Africa, UpFront Magazine
(inflight magazine for British Airways), The South African Magazine, Africa Inbound and
Property Professional
 Prospecting new clients & setting up appointments
 Presentations & Proposals to business owners/ managers
 Meeting weekly and monthly sales targets
 Collecting ad material and revenue
 Sales of exhibition space for BT Africa Conference and Expo
 Attending and promoting the publications at World Travel Market in London, Tourism Indaba in
Durban and ITB in Berlin
QUALIFICATIONS
Self Improvement Various one/half day seminars on sales skills, time management
Damelin College Sales & Marketing Management Certificate – 1994
South African Tourism Eastern Cape Certified Tourist Guide - 1999
Lifestyle College of Landscape Design International Certificate in Landscape Design 2007
SA Navy Communications - 1977 Qualified in Morse Code
Kimberley Girls High
Matric - 1976
English
Afrikaans
Shorthand
Typing
Art
Biology
Nationality: South African with full Driving Licence.