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253369931 questionnaire
- 1. 1 Questionnaire We, some studentsfrom 16th batch, Department of Marketing, University of Dhaka, are doing a survey to make a comparative analysis among the soft drinks on the basis of customer perception. We will appreciate your cooperation in filling up the survey questionnaire. All the information will be used for academic purpose and kept under strict confidence. Section 1 Please supply the following details about yourself. Name:…………………………………………………………….... Occupation:…………………… Residence area :…………………… 1. Age 18-20 21-24 25-28 29-33 34 and above 2. Gender Male Female Section 2 Answer the following questions putting () mark on the options. 3. Where is the most common place that you purchase soft drinks? Convenience store Grocery store Restaurants Wholesale warehouse 4. How often do you consume soft drink? Daily Weekly basis Monthly basis 5. What is your soft drink of choice? Regular cola Diet cola White/Lemon/Lime cola Energy drink Fruit juice Other:………………………….
- 2. 2 6. What isthe most effective advertising that makes you want to drink a Coke? Commercial Web advertising Billboard Print advertising Other:…………………. 7. What quantity do you usually buy? 250 ml 500 ml 1-1.5 litre 2 litre 8. Please rank order the following soft drink brands in terms of your preference. (1, 2, 3, …….) Coca-cola Pepsi Sprite Fanta RC 7up Mojo Mountain dew Pran Others Section 3 Select your degree of agreement with the following statements putting () only in ONE box. 9. I prefer highly carbonated soft drink. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 10. Smells of soft drinks attract people most. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 11. Some soft drinks have Bad Smell. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree
- 3. 3 12. Some softdrinks taste bitter. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 13. People like sweetened soft drinks. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 14. All ingredients (Sugar, calorie, protein, carbohydrate, fat etc.) should be well balanced. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 15. People think that soft drinks cause harmful diseases. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 16. Black Color Cola contains harmful & contaminated elements. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 17. People think that soft drink in a van (mobile vendor) is contaminated and improperly balanced. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree
- 4. 4 18. I wantto buy soft drink of tk.12. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 19. Most people will like to by soft drink of tk. 10. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 20. I want 150 ml soft drink bottle. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 21. Most people preferred to buy 250 ml bottle. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 22. I want a soft, colored, and artistic bottle of soft drink. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 23. Soft drink bottle must be easily disposable and not be reusable. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 24. Television ads influence me to buy soft drink. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree
- 5. 5 25. I readdetail advertisement of soft drinks in newspaper before purchasing. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 26. Most of the people purchase soft drink during Eid, Puja, and Pahela Boishak. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree 27. I consider brand name while purchasing a soft drink. Strongly Disagree Disagree Moderately Disagree Mildly Disagree Neutral Mildly Agree Moderately Agree Agree Strongly Agree Thanks for your cooperation A research project conducted by RONOTURJO MBA 16th Batch Dept. of Marketing University of Dhaka