În România, 75% dintre internauţi admit că urmăresc cel puţin un influenţator online. Facebook şi YouTube sunt cele mai accesate platforme zilnic, cu cea mai mare medie de timp petrecută pe sesiune. În extrema opusă stau Google+, Pinterest, Tumblr, Snapchat şi LinkedIn, platforme unde influenţatorii sunt cel mai puţin urmăriţi.
Studiul împarte influenţatorii din online în 3 categorii: Profesioniştii - persoanele cu expertiză într-un anumit domeniu, Oamenii ca noi - influenţatorii care şi-au câştigat audienţa în online prin furnizarea constantă a unor informaţii relevante pentru un anumit segment, Celebrităţile – persoane cu background în showbiz (actori, cântăreţi, prezentatori TV).
Cele mai potrivite platforme de social media în campaniile cu influenţatori. Platformele-gigant, precum Facebook şi YouTube, sunt cele mai potrivite în targetarea indiferent de vârstă. Instagram este util în atingerea tinerilor între 18 şi 24 de ani. Twitter este optim în targetarea segmentului de vârstă 30-39 de ani. În funcţie de conţinut, campaniile de marketing cu influenţatori îşi pot atinge obiectivele şi pe bloguri, unde media audienţei este 25-39 de ani sau 45-49 de ani.
Presented at the 2012 CMA Social Media Conference by Delvinia's Amy Sullivan, Vice President of Insight, and Randy Matheson, Director of Emerging Media + Trends.
This 'State of the Social Media Nation' covers social media usage in Canada. Drawing on freshly minted data from the AskingCanadians research community, the presentation shares the latest stats on consumer engagement with social platforms.
Learn what Canadians are doing, why, and how often, and gain valuable insights into how social media is changing Canadians’ purchasing behaviour and their relationships with brands.
This document summarizes the results of several surveys on social media usage. Younger, better educated individuals are more likely to use social platforms like Twitter and Facebook. Media professionals widely use social media for work. Business and community leaders primarily use LinkedIn and Facebook for networking and gathering information. While many companies acknowledge social media's importance, many are still unsure of its impact or waiting to see how it evolves before fully adopting it. Most believe social media will be a significant part of business strategies going forward.
Snapchat, Instagram, and Facebook are popular social media platforms that allow users to connect, share content, and keep in touch with others. Snapchat's purpose is to share photos and videos that disappear after a set time period. Instagram's original purpose was for checking in at locations but evolved to focus on photo sharing. Facebook was created by Mark Zuckerberg for Harvard students to make profiles and now has billions of users worldwide. All three platforms utilize advertising as a major source of revenue. They face legal issues regarding privacy, intellectual property, cyberbullying, and inappropriate content. The target audiences for each vary but generally include younger demographics.
We were invited to present at Fresh Event 2010, the annual conference for the fresh produce industry of Australia and New Zealand.
We were asked to talk on social media, specifically the ways that fresh produce business could use it as a tool to compete with the best.
The audience spanned the full spectrum from 'Farm to Fork' with a corresponding range of social media experience. We structured the content accordingly.
This document summarizes insights from an analysis of social media usage in the pharmaceutical industry. It was found that corporate channels are more advanced than branded or condition-specific channels. Guidelines around direct-to-consumer advertising of off-label uses are clear, but all information provided to consumers must comply with regulations. While user-generated content on social media is allowed, companies cannot directly post promotional content that violates FDA rules. The document provides examples of best practices and opportunities for growth.
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Michael Pranikoff
Content Marketing in the USA was presented by PR Newswire Global Director of Emerging Media at the Berlin Kommunications Kongress on Sept. 15th, 2011 in conjunction with NewsAktuell.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
This document discusses using social media platforms like StumbleUpon, Facebook, Twitter, and YouTube to promote an organization's content. It recommends having a plan to share high-quality content across different platforms, experimenting with new media, and engaging an active community of users to spread awareness. StumbleUpon is highlighted as a way to expose an organization's content to a wide audience through user recommendations and by maintaining an active profile with relevant interests.
Presented at the 2012 CMA Social Media Conference by Delvinia's Amy Sullivan, Vice President of Insight, and Randy Matheson, Director of Emerging Media + Trends.
This 'State of the Social Media Nation' covers social media usage in Canada. Drawing on freshly minted data from the AskingCanadians research community, the presentation shares the latest stats on consumer engagement with social platforms.
Learn what Canadians are doing, why, and how often, and gain valuable insights into how social media is changing Canadians’ purchasing behaviour and their relationships with brands.
This document summarizes the results of several surveys on social media usage. Younger, better educated individuals are more likely to use social platforms like Twitter and Facebook. Media professionals widely use social media for work. Business and community leaders primarily use LinkedIn and Facebook for networking and gathering information. While many companies acknowledge social media's importance, many are still unsure of its impact or waiting to see how it evolves before fully adopting it. Most believe social media will be a significant part of business strategies going forward.
Snapchat, Instagram, and Facebook are popular social media platforms that allow users to connect, share content, and keep in touch with others. Snapchat's purpose is to share photos and videos that disappear after a set time period. Instagram's original purpose was for checking in at locations but evolved to focus on photo sharing. Facebook was created by Mark Zuckerberg for Harvard students to make profiles and now has billions of users worldwide. All three platforms utilize advertising as a major source of revenue. They face legal issues regarding privacy, intellectual property, cyberbullying, and inappropriate content. The target audiences for each vary but generally include younger demographics.
We were invited to present at Fresh Event 2010, the annual conference for the fresh produce industry of Australia and New Zealand.
We were asked to talk on social media, specifically the ways that fresh produce business could use it as a tool to compete with the best.
The audience spanned the full spectrum from 'Farm to Fork' with a corresponding range of social media experience. We structured the content accordingly.
This document summarizes insights from an analysis of social media usage in the pharmaceutical industry. It was found that corporate channels are more advanced than branded or condition-specific channels. Guidelines around direct-to-consumer advertising of off-label uses are clear, but all information provided to consumers must comply with regulations. While user-generated content on social media is allowed, companies cannot directly post promotional content that violates FDA rules. The document provides examples of best practices and opportunities for growth.
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Michael Pranikoff
Content Marketing in the USA was presented by PR Newswire Global Director of Emerging Media at the Berlin Kommunications Kongress on Sept. 15th, 2011 in conjunction with NewsAktuell.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
This document discusses using social media platforms like StumbleUpon, Facebook, Twitter, and YouTube to promote an organization's content. It recommends having a plan to share high-quality content across different platforms, experimenting with new media, and engaging an active community of users to spread awareness. StumbleUpon is highlighted as a way to expose an organization's content to a wide audience through user recommendations and by maintaining an active profile with relevant interests.
Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents understanding the content of what our children are involved in. Much of this presentation was "borrowed" from other presentations I found online or re-created some of their strategy.
The document provides research on the target audience for a new social media platform. It includes surveys that find most 16-24 year olds use Instagram and Spotify. The research also examines differences between how males and females use social media. Focus groups find that many teens use social media to connect with friends and stay up to date, but it can also lead to risks like bullying or reduced self-esteem. The research provides insights into colors, fonts, logos and idents that could be used for the new platform's branding.
The document provides research on the target audience for a new social media platform called "The Grid." It includes surveys that find most 16-24 year olds use Instagram and Spotify. The research also examines differences between how males and females use social media. Snapchat is used more for communication while Instagram allows easier sharing of photos and comments. The document then proposes a brand identity for The Grid, including a warm color scheme of blue, green, and red based on the target audience's preferences. A sans serif font called "Squarley" is suggested to match the grid theme. Sample logos and idents are displayed that could animate the logo across different backgrounds.
This document discusses social media marketing and provides statistics about major social media platforms. It defines social media as the democratization of information where people can publish content. Various social media platforms are described, including Facebook, Twitter, YouTube, LinkedIn, blogs, and more. Statistics are given showing the large user bases and levels of user engagement on these sites. The document then discusses how social media can be used for functions like PR, marketing, and networking. It provides a case study of how a company called Tailcast uses different social media platforms. Finally, it describes services from Voxtur Media related to social media optimization, management, and analytics.
The document summarizes the findings of a survey about news consumption in Vietnam. It finds that most readers spend 30 minutes or less reading news daily, with the internet being the most popular source. Television is considered the most trustworthy source, while internet scores high for convenience but low for accuracy. Local and national news is preferred over international news. Popular topics of interest include career, technology and entertainment. VNexpress and Tuoitre are the most visited news websites.
C:\fakepath\web technology and its uses in performing artsPerformanceAwesome
Web technologies like Twitter, Facebook, blogs, and MySpace allow creative arts organizations to connect with audiences. Twitter allows quick sharing of updates and events. Facebook enables users to like pages and get notifications. Blogs provide a forum for reviews. MySpace offers profiles for artists and inexpensive advertising. These tools help distribute information, but also allow unfiltered feedback that could damage reputations. Future artists may create distributed performances relying on these technologies, bringing audiences into the artwork.
The Digital Marketing Down Under - AustraliaRyan Bonnici
The document discusses a study conducted by ExactTarget on Australian consumers' usage of email, Facebook, and Twitter. Some key findings from the study include:
- Australians are more likely to "like" brands on Facebook (55% of Australian Facebook users) compared to consumers in the US and UK.
- Young adults ages 18-24 are more likely to interact with brands via social media, with 68% being Facebook fans and 11% being Twitter followers.
- The vast majority (96%) of online Australian consumers of all ages receive at least one commercial email per day.
- Australians are most likely to check their email first thing in the morning (71%) and email also remains a popular last check
Social Media Online PR Study Econsutlancy 2009Sally Falkow
The document discusses how journalists use social media and online resources in their work, with 91% searching Google and 89% using blogs for stories, research, and sources. It also summarizes a study finding that over 75% of reporters view blogs as helpful for story ideas and insight, and that nearly 70% regularly read multiple blogs for research. Finally, the document covers a survey of over 1,100 organizations on their social media activities, challenges, and metrics, finding that most are increasing budgets and time on social media but still experimenting to understand its value and fit with objectives.
Twitter users now consume media directly on Twitter rather than clicking links to websites or watching shows on TV. Some media companies have adapted by directly posting content like videos on Twitter instead of linking out. While legacy media and Buzzfeed have adopted tactics like hashtags and engagement, Buzzfeed still relies heavily on linking to its website rather than directly posting content. As video traffic increases, directly posting media on Twitter could be more disruptive by making Twitter the main platform for news and entertainment consumption.
1) The research studied how brands are using Twitter and what users think of their presence. It found that while most users are passive, Twitter is being used for self-expression, networking, entertainment and information sourcing.
2) Brands are taking different approaches on Twitter including promoting values, engaging customers, sales promotions and customer support. Word of mouth on Twitter has potential for brands due to retweeting.
3) For brands on Twitter, the research recommends giving people a reason to follow, complementing other marketing, being genuine in interactions, having an ongoing dialogue or clear exit, and carefully judging engagement frequency while considering influencers. Measurement of success requires understanding how messages spread across levels of a brand's network
This document provides information about several social media products: Twitter, Snapchat, Instagram, and their target audiences, features, revenue sources, and legal/ethical considerations.
Twitter's mission is to share ideas instantly without barriers. It was created in 2006 and gained worldwide popularity. Key features include trending topics, notifications, direct messages and profiles. Twitter earns most revenue from promoted tweets, accounts, and trends.
Snapchat allows sharing photos and videos that disappear, and viewing live stories. It was created in 2011 and is most popular with teens and young adults. Key features include lenses, stories and direct messaging. Snapchat earns revenue primarily from sponsored filters and ads in Snapchat Discover.
Communication Planning Session - Salvation Army TXMikey Ames
The document provides an overview of a multi-channel communications strategy and strategic engagement plan for social media. It includes case studies on effective multi-channel fundraising and outlines the key components of a basic strategic engagement plan for social media, including defining objectives, audience and strategy, and proposing specific tactics across various social media platforms like Twitter, Facebook, YouTube, blogs and RSS feeds. Workflow processes and daily tasks are scheduled to efficiently manage the social media presence.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
This document discusses various aspects of social media. It begins by defining social media and listing some popular social media platforms. It then discusses how people spend more time on social media than watching TV and how social media allows for two-way conversations. The document also provides an example of how leveraging a celebrity's presence on social media can help enhance brands by catching attention and adding credibility through differentiated and relevant posts. It notes some pros and cons of using social media, and provides some famous stories that were spread through social media.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
A nationally-represented sample of qualified social media consumers reveals they are not only aware of Sponsored Social messages, but also find them highly effective:
Over one in three adult online users age 18-70 have seen a Sponsored Social message in the past year.
Overall, consumers estimate they see a total of 86 Sponsored Social messages per month across all platforms – or about three per day.
Overall, about two in five consumers are seeing more Sponsored Social messages than one year ago, with highest penetration sites driving the greatest increase.
Sponsored Social is perceived by social media users to be equally or more effective than TV commercials, and far exceeded banner and traditional print/radio ads in terms of effectiveness.
Consumers rate the credibility, trust/respect, and actual product use of Content Creators as the key drivers to Sponsored Social effectiveness; creator popularity, fame and audience size are far less important.
The document analyzes data from a survey of over 1,900 social media users regarding their social media behaviors and device usage. It finds that Facebook is the dominant social network, with over 90% of respondents having an account, and that smartphones are widely used, with 63% of respondents owning one. Usage varies between age groups, genders, and levels of engagement, with younger users, women, parents and "uber users" typically being more active and likely to use multiple devices for social media access.
This document summarizes research into user behavior on YouTube and Facebook. It finds that while the sites have some audience overlap, they play different roles in users' online social experiences. Users are open to brands advertising on the sites and associate different attributes with each site. The research recommends that brands plan social advertising as carefully as traditional ads, leverage each site's personality, create content that gives users prestige to encourage sharing, and have a clear call to action on brand pages.
Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents understanding the content of what our children are involved in. Much of this presentation was "borrowed" from other presentations I found online or re-created some of their strategy.
The document provides research on the target audience for a new social media platform. It includes surveys that find most 16-24 year olds use Instagram and Spotify. The research also examines differences between how males and females use social media. Focus groups find that many teens use social media to connect with friends and stay up to date, but it can also lead to risks like bullying or reduced self-esteem. The research provides insights into colors, fonts, logos and idents that could be used for the new platform's branding.
The document provides research on the target audience for a new social media platform called "The Grid." It includes surveys that find most 16-24 year olds use Instagram and Spotify. The research also examines differences between how males and females use social media. Snapchat is used more for communication while Instagram allows easier sharing of photos and comments. The document then proposes a brand identity for The Grid, including a warm color scheme of blue, green, and red based on the target audience's preferences. A sans serif font called "Squarley" is suggested to match the grid theme. Sample logos and idents are displayed that could animate the logo across different backgrounds.
This document discusses social media marketing and provides statistics about major social media platforms. It defines social media as the democratization of information where people can publish content. Various social media platforms are described, including Facebook, Twitter, YouTube, LinkedIn, blogs, and more. Statistics are given showing the large user bases and levels of user engagement on these sites. The document then discusses how social media can be used for functions like PR, marketing, and networking. It provides a case study of how a company called Tailcast uses different social media platforms. Finally, it describes services from Voxtur Media related to social media optimization, management, and analytics.
The document summarizes the findings of a survey about news consumption in Vietnam. It finds that most readers spend 30 minutes or less reading news daily, with the internet being the most popular source. Television is considered the most trustworthy source, while internet scores high for convenience but low for accuracy. Local and national news is preferred over international news. Popular topics of interest include career, technology and entertainment. VNexpress and Tuoitre are the most visited news websites.
C:\fakepath\web technology and its uses in performing artsPerformanceAwesome
Web technologies like Twitter, Facebook, blogs, and MySpace allow creative arts organizations to connect with audiences. Twitter allows quick sharing of updates and events. Facebook enables users to like pages and get notifications. Blogs provide a forum for reviews. MySpace offers profiles for artists and inexpensive advertising. These tools help distribute information, but also allow unfiltered feedback that could damage reputations. Future artists may create distributed performances relying on these technologies, bringing audiences into the artwork.
The Digital Marketing Down Under - AustraliaRyan Bonnici
The document discusses a study conducted by ExactTarget on Australian consumers' usage of email, Facebook, and Twitter. Some key findings from the study include:
- Australians are more likely to "like" brands on Facebook (55% of Australian Facebook users) compared to consumers in the US and UK.
- Young adults ages 18-24 are more likely to interact with brands via social media, with 68% being Facebook fans and 11% being Twitter followers.
- The vast majority (96%) of online Australian consumers of all ages receive at least one commercial email per day.
- Australians are most likely to check their email first thing in the morning (71%) and email also remains a popular last check
Social Media Online PR Study Econsutlancy 2009Sally Falkow
The document discusses how journalists use social media and online resources in their work, with 91% searching Google and 89% using blogs for stories, research, and sources. It also summarizes a study finding that over 75% of reporters view blogs as helpful for story ideas and insight, and that nearly 70% regularly read multiple blogs for research. Finally, the document covers a survey of over 1,100 organizations on their social media activities, challenges, and metrics, finding that most are increasing budgets and time on social media but still experimenting to understand its value and fit with objectives.
Twitter users now consume media directly on Twitter rather than clicking links to websites or watching shows on TV. Some media companies have adapted by directly posting content like videos on Twitter instead of linking out. While legacy media and Buzzfeed have adopted tactics like hashtags and engagement, Buzzfeed still relies heavily on linking to its website rather than directly posting content. As video traffic increases, directly posting media on Twitter could be more disruptive by making Twitter the main platform for news and entertainment consumption.
1) The research studied how brands are using Twitter and what users think of their presence. It found that while most users are passive, Twitter is being used for self-expression, networking, entertainment and information sourcing.
2) Brands are taking different approaches on Twitter including promoting values, engaging customers, sales promotions and customer support. Word of mouth on Twitter has potential for brands due to retweeting.
3) For brands on Twitter, the research recommends giving people a reason to follow, complementing other marketing, being genuine in interactions, having an ongoing dialogue or clear exit, and carefully judging engagement frequency while considering influencers. Measurement of success requires understanding how messages spread across levels of a brand's network
This document provides information about several social media products: Twitter, Snapchat, Instagram, and their target audiences, features, revenue sources, and legal/ethical considerations.
Twitter's mission is to share ideas instantly without barriers. It was created in 2006 and gained worldwide popularity. Key features include trending topics, notifications, direct messages and profiles. Twitter earns most revenue from promoted tweets, accounts, and trends.
Snapchat allows sharing photos and videos that disappear, and viewing live stories. It was created in 2011 and is most popular with teens and young adults. Key features include lenses, stories and direct messaging. Snapchat earns revenue primarily from sponsored filters and ads in Snapchat Discover.
Communication Planning Session - Salvation Army TXMikey Ames
The document provides an overview of a multi-channel communications strategy and strategic engagement plan for social media. It includes case studies on effective multi-channel fundraising and outlines the key components of a basic strategic engagement plan for social media, including defining objectives, audience and strategy, and proposing specific tactics across various social media platforms like Twitter, Facebook, YouTube, blogs and RSS feeds. Workflow processes and daily tasks are scheduled to efficiently manage the social media presence.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
This document discusses various aspects of social media. It begins by defining social media and listing some popular social media platforms. It then discusses how people spend more time on social media than watching TV and how social media allows for two-way conversations. The document also provides an example of how leveraging a celebrity's presence on social media can help enhance brands by catching attention and adding credibility through differentiated and relevant posts. It notes some pros and cons of using social media, and provides some famous stories that were spread through social media.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
A nationally-represented sample of qualified social media consumers reveals they are not only aware of Sponsored Social messages, but also find them highly effective:
Over one in three adult online users age 18-70 have seen a Sponsored Social message in the past year.
Overall, consumers estimate they see a total of 86 Sponsored Social messages per month across all platforms – or about three per day.
Overall, about two in five consumers are seeing more Sponsored Social messages than one year ago, with highest penetration sites driving the greatest increase.
Sponsored Social is perceived by social media users to be equally or more effective than TV commercials, and far exceeded banner and traditional print/radio ads in terms of effectiveness.
Consumers rate the credibility, trust/respect, and actual product use of Content Creators as the key drivers to Sponsored Social effectiveness; creator popularity, fame and audience size are far less important.
The document analyzes data from a survey of over 1,900 social media users regarding their social media behaviors and device usage. It finds that Facebook is the dominant social network, with over 90% of respondents having an account, and that smartphones are widely used, with 63% of respondents owning one. Usage varies between age groups, genders, and levels of engagement, with younger users, women, parents and "uber users" typically being more active and likely to use multiple devices for social media access.
This document summarizes research into user behavior on YouTube and Facebook. It finds that while the sites have some audience overlap, they play different roles in users' online social experiences. Users are open to brands advertising on the sites and associate different attributes with each site. The research recommends that brands plan social advertising as carefully as traditional ads, leverage each site's personality, create content that gives users prestige to encourage sharing, and have a clear call to action on brand pages.
You tube and facebook final presentation october 2010Harriet Clarke
1. The document analyzes user behavior and attitudes on YouTube and Facebook based on surveys conducted in the UK, France and Germany.
2. It finds that while YouTube and Facebook have large audiences, the overlap between the two sites is smaller than expected, with only about 1/3 of online users using both. The sites play different but integral roles in users' online social experiences.
3. Users are open to brands advertising on the sites and having their own pages. They perceive the typical YouTube user as more curious, funny and up-to-date, while seeing Facebook as more social. Both sites meet similar needs around entertainment, connection and avoiding boredom.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
Influences Of Key Opinion Leaders Toward Indonesian Online PopulationDI Marketing
This document summarizes the results of an online survey conducted in Indonesia about the influence of key opinion leaders (KOLs). Some of the key findings include:
- Actors and singers were the top followed KOLs in Indonesia, with Facebook and other social networks being the most popular channels for following them.
- Respondents followed KOLs most to learn helpful things from them and admire their talents. Advertisers most commonly used KOLs by having them introduce products directly or share product experiences.
- Over half of respondents found advertisements more reliable if they included a KOL's product experience or review. Most respondents said they were interested in or bought a product after seeing a KOL advertise it
2021 Senior Media Preferences Report - Media LogicMedia Logic
Media Logic’s surveyed more than 450 men and women aged 63 and older on their media habits.
As Medicare marketing experts, we want to understand how the pandemic has impacted the media preferences of seniors and to what degree.
This knowledge enables us to make recommendations to optimize our clients’ Medicare AEP, New-to-Medicare and OEP campaigns.
Media Survey: How Local Journalists Use Social MediaJoe P.R. Guy
It is clear that Phoenix news organizations have embraced social media as a vehicle to delivering news, but I was curious about the specifics as to exactly how journalists use social media in their professional roles- beyond information sharing and interacting with their audience. Using SurveyMonkey, I conducted an online survey of journalists in the Phoenix designated market area (DMA), specifically focused on their social media habits and preferences. 120 journalists responded.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
Social media is an increasingly important tool for communicators and journalists according to a survey of professionals. 25% of online time in Australia is spent on social media, equaling 15 minutes of every hour. Both journalists and communicators recognize the importance of social media, with 89% of Australian journalists believing it spreads news faster. While communicators see value in social media, many feel responsibility for channels should be shared between marketing and communications teams. Original written content remains the most important type of content for social media, despite growth in visual content sharing.
Users share content on social media primarily to promote causes or issues they care about and to stay in touch with people. While nearly all view branded content, only a quarter do so regularly and rate the quality as low or average. Users prefer to share humorous or informational content and report funny content gets the most engagement. Reasons for sharing and content preferences vary between emerging and mature markets. Emerging markets favor entertaining content while mature markets prefer informational content. High-quality content addressing issues users care about in an entertaining way has the best chance of being shared widely.
The survey of over 5,500 social media users across 11 countries found that while most (84%) follow brands on social media, true brand promoters who are extremely likely to recommend brands make up only 19% of respondents. Promoters differ from more passive "sharers" in that they actively and regularly follow brands, interact directly with brands to give feedback, and are more influenced to purchase products mentioned by friends online. Top brands promoters recommend vary by country but include Apple, Samsung, Nike, L'Oreal and Dove, while local telecom and cable providers often made the "unlikely to recommend" list.
Social media can have both positive and negative effects. Negatively, negative posts on social media can inspire more negative posts from readers. Also, cyberbullying is easy since fake accounts can be made anonymously. Additionally, following addicted or wealthy social media users can inspire addiction issues in others. However, positively, social media allows for easy education from experts without costs and makes businesses more profitable by providing low-cost advertising. Overall, social media has advantages and disadvantages that users must consider.
Medical Conferences, Pharma Conferences, Engineering Conferences, Science Conferences, Manufacturing Conferences, Social Science Conferences, Business Conferences, Scientific Conferences Malaysia, Thailand, Singapore, Hong Kong, Dubai, Turkey 2014 2015 2016
Global Research & Development Services (GRDS) is a leading academic event organizer, publishing Open Access Journals and conducting several professionally organized international conferences all over the globe annually. GRDS aims to disseminate knowledge and innovation with the help of its International Conferences and open access publications. GRDS International conferences are world-class events which provide a meaningful platform for researchers, students, academicians, institutions, entrepreneurs, industries and practitioners to create, share and disseminate knowledge and innovation and to develop long-lasting network and collaboration.
GRDS is a blend of Open Access Publications and world-wide International Conferences and Academic events. The prime mission of GRDS is to make continuous efforts in transforming the lives of people around the world through education, application of research and innovative ideas.
Global Research & Development Services (GRDS) is also active in the field of Research Funding, Research Consultancy, Training and Workshops along with International Conferences and Open Access Publications.
International Conferences 2014 – 2015
Malaysia Conferences, Thailand Conferences, Singapore Conferences, Hong Kong Conferences, Dubai Conferences, Turkey Conferences, Conference Listing, Conference Alerts
Talking Social TV 2 with Ed Keller and Beth RockwoodKeller Fay Group
Almost no topic captures more attention in the media and marketing trade press than social TV. Keller Fay has been undertaking an ambitious research project on behalf of the Council for Research Excellence (CRE) to help the industry better understand the role of social media in driving television viewing behavior. Ed Keller and Discovery’s Beth Rockwood unveiled the new research findings at the Advertising Research Foundation’s Re:Think 2014.
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InfluenceMe: A 360 Perspective on Romanian Influencers (infographic)
1. Age
(y.o.)
Marital
status
Kids under
14 y.o. In the HH
15%
18-24
22%
Single
27% 73%
70%
Married or
in a relationship
7%
Widow/
Divorced
15%
25-29
14%
30-34
14%
35-39
11%
40-44
13%
45-49
7%
50-54
11%
55+
Considering the high penetration of
Facebook among the 18+ online urban
population, their demographic
characteristics are also mostly in line.
Facebook users that follow influencers
start young, being overrepresented in the
18-24 age segment.
9 out of 10 Facebook users that follow
influencers on this channel access it daily
or several times per day.
Interest in Type Of
Content Posted By
Influencers On
Facebook (%)
Spend around half an hour per session on
Facebook and access it from both their
mobile phone and PC.
Content under the form of videos, static
images and text/ articles are most prefered
on Facebook.
Compared to the average, Facebook is an
overall better channel for posting any form
of content.
Facebook users have a well balanced
preference regarding what type of
influencers they follow on this channel.
Although in general they prefer following
professionals and regular people, when on
Facebook 63% of them prefer following
professionals, while around 50% of them
also follow celebrities or regular people.
YES NO
Followers of Influencers on Facebook
General users of the channel, 18+
Which of the following types of persons do you follow on FACEBOOK?
Audio Video Static Images
(e.g. Photos)
Animated images
(e.g.: Gifs)
Text/
Articles
Which of the following types of persons do you especially read/ follow online?
Facebook
Average for all that follow influencers in social media
Access
daily...
Access
it from...
93%
91%
Average time/
session (min)
Average for 18+
online urban users
of the channel (min)
Mobile phone
PC
Tablet
29 27
85%
83%
79%
79%
24%
24%
Celebrities Regular people Professionals
22%
52%
37%
51%
41%
63%
38 27 73 50 80 58 47 25 77 49
Interactions with
Influencers' Content (%)
Facebook is a good platform for interacting
with influencers content, few users versus
average prefering just to read or see
content.
To inspire
Banners Videos with
the product
Presentation
videos
Promotional
articles
Usage
guides
WebminarsInvitation
to events
To be
in the know
To find
answers/
advice
To find
comfort
To connect To feel
good/
relax
To be
entertained
Comment Share Only read/ see it Click on it for
more information
Facebook
Average for all that follow influencers in social media
Facebook
Average for all that follow influencers in social media
Facebook
Average for all that follow influencers in social media
Reasons to Follow
Facebook Influencers
(%)
Facebook users follow Influencers on this
channel mainly to be inspired and to be in
the know.
Preferred Type Of
Advertising Endorsed
By Influencers On
Facebook (%)
Branded content with the highest chances
to be remembered on Facebook: videos
with product placement, presentation
videos and promotional articles.
Slightly less appreciated, but still better
than average are also invitations to events
and usage guides.
82 42 50 22 52 26 45 56 48 29
i
67 47 52 40 14 33 37 3071 54 15 47 51 45
1 2 3
Like
FACEBOOK USERS THAT FOLLOW
INFLUENCERS ON THIS CHANNEL
32 26 41 39 28 3752 27 954 51 39 40 13
2. Age
(y.o.)
Marital
status
Kids under
14 y.o. In the HH
22%
18-24
26%
Single
25% 75%
69%
Married or
in a relationship
5%
Widow/
Divorced
15%
25-29
15%
30-34
14%
35-39
10%
40-44
11%
45-49
5%
50-54
8%
55+
They are aged 18-39, with core
concentration in 18-29 and more likely to
be married or in a relationship.
58% of them access Instagram daily and
spend in average 16 minutes per session,
3 minutes more than the adult, urban
population.
Interest in Type Of
Content Posted By
Influencers On
Instagram (%)
Consists preponderantly of static images.
More then half also show interest in
videos.
In general they follow regular people more
than any other type of influencer, but on
Instagram they seem to be looking more
for content from celebrities and
secondarily from other types of
influencers.
YES NO
Followers of Influencers on Instagram
General users of the channel, 18+
Which of the following types of persons do you follow on Instagram?
Audio Video Static Images
(e.g. Photos)
Animated images
(e.g.: Gifs)
Text/
Articles
Which of the following types of persons do you especially read/ follow online?
Instagram
Access
daily...
Access
it from...
58%
45%
Average time/
session (min)
Average for 18+,
general users of
the channel (min)
Mobile phone
PC
Tablet
16 13
81%
75%
47%
46%
13%
11%
Celebrities Regular people Professionals
29%
58%
39%
46%
32%
43%
20 27 53 50 82 58 28 25 23 49
Interactions with
Influencers' Content (%)
Instagram users also show their
appreciation with „Likes“, but this is the
highest level the interaction they offer: the
next in line action would be to just
passively take in the content by seeing it or
reading it.
To inspire
Banners Videos with
the product
Presentation
videos
Promotional
articles
Usage
guides
WebminarsInvitation
to events
To be
in the know
To find
answers/
advice
To find
comfort
To connect To feel
good/
relax
To be
entertained
CommentLike Share Only read/ see it Click on it for
more information
Average for all that follow influencers in social media
Instagram
Average for all that follow influencers in social media
Instagram
Average for all that follow influencers in social media
Instagram
Average for all that follow influencers in social media
Reasons to Follow
Instagram Influencers
(%)
Users of Instagram follow influencers
mostly to be inspired and in the know, but
this is a common behavior, in line with
average for all followers. Instagram has
above average scores for leisure
consumption: to feel good & relax, to be
entertained.
Preferred Type Of
Advertising Endorsed
by Influencers On
Instagram (%)
47% prefer receiving advertising endorsed
by influencers under the form of videos
with the product. Secondarily, they are also
open to receiving information on products
and brands under the form of banners or
presentation videos.
60 42 22 22
14
26 46 56
13
29
i
45 47 52 40 14 33 37 3052 29 11 28 39 36
1 2 3
INSTAGRAM USERS THAT FOLLOW
INFLUENCERS ON THIS CHANNEL
33 26 41 39 28 37 27
9
47 35 24 28 17 5
3. 1 2 3
Age
(y.o.)
Marital
status
Kids under
14 y.o. In the HH
9%
18-24
26%
Single
34% 66%
69%
Married or
in a relationship
4%
Widow/
Divorced
10%
25-29
19%
30-34
19%
35-39
12%
40-44
16%
45-49
6%
50-54
10%
55+
Twitter users are more likely to be
married and aged 30+, concentrated in
30-39 and 45-49 y.o. segments.
30% of Twitter users access the network
at least daily and spend in average 12
minutes browsing it.
Interest in Type Of
Content Posted By
Influencers On Twitter
(%)
They are more likely to access it from their
mobile phone, than the adult, urban
population.
When on Twitter, users react better to
content posted as text/ articles or static
images.
They are less likely than the average to
react to videos or audio data.
57% of them follow on Twitter
professionals, in line with their general
preferences for influencers.
Although they are not fans of celebrities,
they tend to follow them on Twitter as
much as they follow regular people.
YES NO
Followers of Influencers on Twitter
General users of the channel, 18+
Which of the following types of persons do you follow on Twitter?
Audio Video Static Images
(e.g. Photos)
Animated images
(e.g.: Gifs)
Text/
Articles
Which of the following types of persons do you especially read/ follow online?
Twitter
Access
daily...
Access
it from...
30%
21%
Average time/
session (min)
Average for 18+,
general users of
the channel (min)
Mobile phone
PC
Tablet
12 11
54%
48%
68%
71%
15%
12%
Celebrities Regular people Professionals
19%
42%
38%
43%
45%
57%
18 27 39 50 58 58 27 25 59 49
Interactions with
Influencers' Content (%)
Users interact with the content posted by
influencers on Twitter rather passive, by
seeing or reading it.
To inspire
Banners Videos with
the product
Presentation
videos
Promotional
articles
Usage
guides
WebminarsInvitation
to events
To be
in the know
To find
answers/
advice
To find
comfort
To connect To feel
good/
relax
To be
entertained
CommentLike Share Only read/ see it Click on it for
more information
Average for all that follow influencers in social media
Twitter
Average for all that follow influencers in social media
Twitter
Average for all that follow influencers in social media
Twitter
Average for all that follow influencers in social media
Reasons to Follow
Twitter Influencers
(%)
They read influencers‘ content mainly to be
in the know.
It is less likely to follow content posted by
influencers on this channel for any other
reason.
Prefered Type Of
Advertising Endorsed
by Influencers On
Twitter (%)
Twitter users don‘t show any strong
preferences for a certain type of branded
content posted by influencers. Articles,
product presentation videos or videos with
the promotional content are more likely to
be followed on Twitter.
36 42 17 22 24 26 57 56 28 29
i
30 47 52 40 14 33 37 3055 24 15 27 27 21
TWITTER USERS THAT FOLLOW
INFLUENCERS ON THIS CHANNEL
17 26 41 39 28 37 27
9
37 37 28 37 27 7
4. Age
(y.o.)
23%
Single
71%
Married or
in a relationship
6%
Widow/
Divorced
15%
18-24
15%
25-29
15%
30-34
15%
35-39
10%
40-44
14%
45-49
7%
50-54
10%
55+
YouTube users that follow influencers on
this channel are aged 18-39, with higher
affinity for 18-24.
Marital
status
Kids under
14 y.o. In the HH
26% 74%
YES NO
67% of them access YouTube daily,
spending in average 36 minutes per
session on this channel.
Followers of Influencers on YouTube
General users of the channel, 18+
Access
daily...
Access
it from...
67%
58%
Average time/
session (min)
Average for 18+,
general users of
the channel (min)
Mobile phone
PC
Tablet
36 33
75%
71%
82%
84%
24%
23%
In gereneral they follow regular people and
professionals but on YouTube they focus
their attention especially on celebrities
(63%), despite this being the native place of
regular people doing vlogging.
Which of the following types of persons do you follow on YouTube?
Which of the following types of persons do you especially read/ follow online?
Celebrities Regular people Professionals
22%
63%
38%
42%
41%
54%
Interest in Type Of
Content Posted By
Influencers On YouTube
(%)
YouTube users go to YouTube almost
exclusively for videos. Audio content
posted by influencers also attracts the
attention of 54% of them, confirming the
fact that YouTube is also used as a music
digital platform.
Audio Video Static Images
(e.g. Photos)
Animated images
(e.g.: Gifs)
Text/
Articles
YouTube
54 27 93 50 20 58 18 25 16 49
Average for all that follow influencers in social media
YouTube
Average for all that follow influencers in social media
YouTube
Average for all that follow influencers in social media
YouTube
Average for all that follow influencers in social media
Interaction with
Influencers’ Content (%)
Followers have mostly a passive exposure
to influencers content on YouTube: 61% of
the users only see/ watch it.
CommentLike Share Only read/ see it Click on it for
more information
46 42 22 22
34
26 61 56
30
29
To inspire To be
in the know
To find
answers/
advice
To find
comfort
To connect To feel
good/
relax
To be
entertained
Reasons to Follow
YouTube Influencers
(%)
Main reasons YouTube users follow
content posted by influencers on this
channel are to feel good/ relax and to be
entertained.
They are also more likely to look for
content that‘s inspiring and helps them to
find answers or advice on topics that
interest them.
i
56 47 52 40 14 33 37 3053 49 17 38 62 52
YOUTUBE USERS THAT FOLLOW
INFLUENCERS ON THIS CHANNEL
Banners Videos with
the product
Presentation
videos
Promotional
articles
Usage
guides
WebminarsInvitation
to events
Preferred Type Of
Advertising Endorsed
by Influencers On
YouTube (%)
Users that follow influencers on YouTube
prefer to receive branded content from
them under the form of videos, be it only
about the product/ brand, be it with the
product in it.
1 2 3
22 26 41 39 28 37 27
9
62 61 19 27 29
11
5. Blog readers that follow influencers on this
channel are well distributed across age
intervals, with a peak in 25-29 y.o.
Kids under
14 y.o. In the HH
28% 72%
YES NO
They are more oriented towards
professionals and regular people, which
they also follow on blogs: 66% follow
bloggers professionals, while 52% follow
bloggers without any special background.
Which of the following types of persons do you follow on BLOGS?
Which of the following types of persons do you especially read/ follow online?
Celebrities Regular people Professionals
18%
35%
38%
52%
44%
66%
Interest in Type Of
Content Posted By
Influencers On Blogs
(%)
Blogs are clearly informative platforms, as
84% of those that follow influencers on
blogs prefer to receive content under
written form, as texts or articles.
Audio Video Static Images
(e.g. Photos)
Animated images
(e.g.: Gifs)
Text/
Articles
Blogs
25 27 41 50 49 58 23 25 84 49
Average for all that follow influencers in social media
Blogs
Average for all that follow influencers in social media
Blogs
Average for all that follow influencers in social media
Blogs
Average for all that follow influencers in social media
Interaction with
Influencers’ Content (%)
Reading mostly written content, blogs
followers are interacting less than average
on these platforms, but are convinced/
involved in finding more as they have a
higher rate of clicking on links than the
average.
CommentLike Share Only read/ see it Click on it for
more information
31 42 25 22 27 26 69 56 35 29
To inspire To be
in the know
To find
answers/
advice
To find
comfort
To connect To feel
good/
relax
To be
entertained
Reasons to Follow
Bloggers (%)
6 out of 10 admit following influencers on
blogs because they get inspired, stay in the
know and find answers and advice. It is
also a good place to be entertained and to
feel connected, indicating that the readers
of a blog tend to act as part of a
community.
i
62 47 52 40 14 33 37 3062 60 18 44 43 38
Banners Videos with
the product
Presentation
videos
Promotional
articles
Usage
guides
WebminarsInvitation
to events
Preferred Type Of
Advertising Endorsed
by Influencers On
Bloggs (%)
59% say they like advertising under the
form of articles on blogs. 44% prefer usage
guides – blogs being the best channel for
using this type of content.
Invitation to events are also more
attractive to blog readers.
1 2 3
27 26 41 39 28 37 27
9
37 38 33 59 44
15
BLOG READERS THAT FOLLOW
INFLUENCERS ON THIS CHANNEL
Age
(y.o.)
12%
18-24
16%
25-29
17%
30-34
15%
35-39
10%
40-44
14%
45-49
8%
50-54
9%
55+
20%
Single
74%
Married or
in a relationship
6%
Widow/
Divorced
Marital
status
37% of those that read blogs and follow
influencers on this channel access them
daily, spending in average 25 minutes per
session.
They are more likely to access blogs from
their PC, but have high affinity for accessing
them also from their mobile phone.
Followers of Influencers on Blogs
General users of the channel, 18+
Access
daily...
Access
it from...
37%
30%
Average time/
session (min)
Average for 18+,
general users of
the channel (min)
Mobile phone
PC
Tablet
25 23
62%
56%
81%
83%
19%
18%
BLOG
Ask for details from consumer@ro.starcomworldwide.com
6. More than 80% of those that have an
account on Facebook or that read blogs
follow at least one type of influencers on
these channels.
Next in line are Instagram and YouTube.
Google Plus, Tumblr or Pinterest users are
the least interested in following
influencers‘ content on these respective
channels.
Celebrities have the highest chances to
influence when on: YouTube, Instagram, or
Facebook.
Whereas regular people are being followed
when on: blogs, Facebook, Instagram,
Pinterest or Snapchat.
YouTube is the channel of preference of
urban adults when it comes to content
posted by online influencers, followed
closely by Facebook.
Next in line are blogs and Instagram.
Niched channels like Tumblr or Snapchat
are not very likely to be followed or attract
users with influencer content.
INFLUENCE ME
of the Online users living in urban areas admit following at least
one influencer online. Online platforms were influencers are
least followed are: Google+, Pinterest, Tumblr, Snapchat,
LinkedIn
75%
81%
71% 29%
47% 53%
64% 36%
51% 49%
75% 25%
57% 43%
58% 42%
52% 48%
84% 16%
19%
BLOGS
Follow any influencer
All, 18+, online urban users
All, 18+, online urban users
All, 18+, online urban users, that follow influencers
Have an account, but don't follow any influencers
Celebrities Professionals Regular people Have an account,
but I don't follow an influencer
BLOGS
60%
50%
40%
30%
20%
10%
0%
3,82
2,95
2,64
2,29 2,47
3,93
1,82
2,3
1,71
BLOGS
3,22
A 360° Perspective on Romanian Influencers
Average evaluation
of each channel based
on the content
posted by influencers
www.manafu.ro