MSMW2014 viral fever - mw joseph-latteri
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This document provides tips for creating viral content. It emphasizes sparking emotions in audiences, targeting influencers, making content shareable, and consistently fine-tuning content marketing strategies. While there is an element of luck, following best practices like understanding your community, testing ideas in small doses, and focusing on attention, shareability, influencers, and emotional content can increase the odds of success. Above all, brands should have fun experimenting with content to engage audiences and build their community.
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Vhf1
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Rotavirus.Ppt(1)
El rotavirus es la principal causa de diarrea grave en niños de todo el mundo, infectando a casi todos los niños menores de 5 años y causando más de 600,000 muertes anuales. Recientemente se anunció el éxito de dos nuevas vacunas contra el rotavirus en ensayos clínicos a gran escala, lo que ofrece esperanza de que la amenaza del rotavirus pueda eliminarse con la inmunización infantil universal.
Fever
Fever is an elevation of body temperature above the normal range of 36.6-37.2°C due to a resetting of the body's thermoregulatory system. It is not itself a disease but a response to infection or other pathogens. Studies show fever may be beneficial by aiding the immune system's response. Treatment focuses on staying hydrated and using measures to promote heat loss like wet clothes or baths. Homeopathy treats the individual patient rather than just the fever and matches a remedy based on all symptoms.
Rotavirus
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Typhoid Fever
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This document presents a case history for a 6-year-old boy, S.K., who presented with a rash and fever. Over 4 days, the rash spread and he developed swelling of the hands, vomiting, diarrhea, and worsening fever. Differential diagnoses included viral exanthems, scarlet fever, toxin-mediated rash, and Kawasaki disease. On examination, he had a maculopapular rash, swollen throat and tonsils, and swelling of the hands and lower limbs. Investigations and management for potential scarlet fever were discussed.
Typhoid fever ppt
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Fever for 3rd year.
1) Normal body temperature is around 36.8°C orally, with variations throughout the day and based on factors like age, sex, and meal consumption. Common sites to take a temperature include the mouth, axilla, rectum and ear.
2) A fever is defined as a temperature above the normal daily variation that occurs with an increased hypothalamic set point. Types of fevers include continuous, intermittent, remittent, relapsing, and irregular.
3) Hyperthermia differs from fever in that the hypothalamic set point is unchanged, resulting in an uncontrolled rise in body temperature beyond what the body can dissipate. Causes include heat stroke, certain drug reactions, and
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This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.
Mr. Ali Al Sabkar - Social Media Strategy
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Social Media Strategy
Social Media Strategy - presented by @AliSabkar at @SocialMediaArab Arabian Social Media Conference in Kuwait 9-10 May 2012
5 Steps to Build An Engaged Audience on Social Media Webinar
People do business with those they know and like. In this webinar, we cover five (5) steps to build a community around your brand on social media.
Social Media is More Than a Metric
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Social media best practice
This document provides best practices for using social media:
1. Set specific, measurable, achievable, realistic, and time-bound objectives and integrate social media into a wider marketing strategy.
2. Research which social media channels are best for reaching your target audiences and consider future audiences.
3. Generate engaging, relevant content and establish your company as an expert while avoiding copyright infringement and sending consistent brand messages.
4. Engage promptly, politely, and personally on social media and outsource management if needed to avoid dormant accounts, and measure performance to focus resources.
11 17-14 Tweet, Post, Like, Share, Repeat
This document summarizes Nikki Sunstrum's expertise in social media and experience managing social media for the University of Michigan. It provides statistics on social media usage and how the University of Michigan ranks among other colleges. It offers tips for how to effectively use social media and highlights the importance of having a strategy, engaging content, and establishing guidelines.
Sample Blog Post
This blog post debunks 5 common myths about social media marketing. It explains that you do not need accounts on every platform to succeed, and should instead focus on where your target audience engages. It also notes that scheduling tools can still allow for engagement if relevant content and follow up responses are provided. Additionally, the post emphasizes building quality connections over quantity of likes and shares, and that organizing posts through a calendar allows for consistency and accountability rather than preventing productivity. The post encourages readers to start growing an engaged community by applying these truths.
Are You a Drive-by Social Media Marketer?
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Social media101
TEC16 conference presentation for Association of Administration Professionals. Social media training. Social media 101.
What You Didn't Know About Social Media - The Internal Perspective
Studies have shown that employees spend at least 30 minutes a day on social networking sites during work hours, leaving companies concerned with the amount of time employees spend on non-related work. As internet access grows and becomes more mobile-friendly, it will be nearly impossible to keep employees from engaging in social networks in the workplace. In this session, Helen Levinson, Principal of Digital Marketing at Desert Rose Design will put a twist on this issue to show how the growing social media trend can work in your favor.
How Startups Can Leverage the Power of Social Media
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How Startups Can Leverage the Power of Social Media
This document provides guidance on how startups can leverage social media effectively. It discusses setting measurable goals focused on lead generation and customer acquisition. It recommends auditing competitors' social media strategies and overhauling your own presence with consistent branding. The key is creating and amplifying engaging content across multiple platforms while measuring results and adapting the strategy accordingly. Regular posting of different content types and sharing relevant outside content is important for building an engaged community.
Nonprofit sm dc_hoos 20111213 export
Social media can help non-profits build community and encourage engagement and action, but requires navigating changing technologies. Key is starting with goals like building rapport, trust, and credibility through transparency and valuable content. Opportunities include accessibility and connecting with individuals, but risks include loss of integrity if focus shifts to sales over advocacy. Effective strategies balance goals, opportunities and risks through community focus and teaching over selling.
Using Social Media to Grow Your Real Estate Business
By now, everyone knows the immense power of social media, but are you doing it right? This eBook walks you through how to properly use social media to grow your real estate business.
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Killer Content: Spreading Great Ideas with an Intriguing Voice via Danica Jones
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Meltwater_TokyoDigitalMarketers41_20221118.pptx
Title: Social Media Intelligence 101 by Joseph Latteri
タイトル：ソーシャルメディアインテリジェンスの現状
💡Description:
The amount of information published online keeps increasing every day, while PR and Marketing professionals have limited time to find relevant content. We now live in an age where nothing happens in the real world without leaving a mark online. Learn about how companies have shifted the way they utilise & invest in the social & news media landscape. From fan marketing, product development, and crisis management, the presentation will introduce best practices and real-life examples by companies in Japan that are innovating the way they gain insight from the outside world to make better business decisions.
💡イベント概要
ネット上で公開される情報量は日々増え続け、広報・マーケティング担当者は、限られた時間の中で自社に必要な情報収集を求められています。 わたし達が生きる現代では、日常のあらゆる出来事において、ネット上に何かしらの痕跡が残されることは不可避です。
この10年間で日本企業がソーシャルメディア＆ニュースをどのように活用し、投資しているのか、Joseph Latteri氏がご案内します。ファンマーケティングから商品開発、危機管理まで、オンライン上のインサイトを活用し、データに基づいた意思決定を実践している日本企業のベストプラクティスをご紹介します。
Facebook marketing landscape
The document discusses the growing use and importance of social media marketing, particularly Facebook and Twitter, in Japan and globally. It notes that Facebook usage grew 78% in Japan in the past year and may be the "Year of Facebook" in Japan in 2012. Twitter also overtook Japan's largest social network, Mixi, in users in 2011. The document provides examples of how brands can create content and run promotions on Facebook to engage customers and generate sales.
Engage101 what-is-engagement
The document provides an agenda and overview for an mBuzz Sales Education workshop on social engagement. It defines social engagement, outlines five stages of a social business from monitoring to monetization, and provides examples. Trainees will research a prospect, analyze what stage their social activities indicate, identify a pain point, and create a 2-3 slide pitch presentation to share with their office group. The goal is to help trainees understand social engagement and how to assess prospects' social media strategies.
Mest fellowship sg 2011
This document summarizes Meltwater Entrepreneurial School of Technology (MEST), which provides a two-year training program in Ghana to teach software development and entrepreneurship. MEST aims to create local jobs and businesses in Africa by training young Africans and supporting them as they start their own software companies to compete globally. The training includes hands-on software development skills, business skills, and mentorship to help graduates start successful companies through MEST's incubator program. Teaching Fellow positions are available to help with the training program and gain international experience in Ghana for one year.
Meltwater flyer new
A competition is seeking creative solutions to everyday problems through short videos or presentations. Students should identify an everyday problem, design a solution, and submit their entry online by December 31st for a chance to win $1,000 and present their ideas at a final event. Everyday issues like transportation frustrations or the impacts of climate change could be addressed.
TEACHING FELLOW – SOFTWARE DEVELOPMENT
Meltwater Entrepreneurial School of Technology (MEST) is recruiting recent graduates with a passion for teaching and a strong
background in software development or engineering for a one-year assignment teaching talented graduates in Accra, Ghana.
On a daily basis, Teaching Fellows support MEST Trainees in developing their programming skills, technological understanding and entrepreneurial spirit. They work in dynamic teams with other Fellows from around the world, which are led by Faculty that have significant software and business experience.
Meltwater Entrepreneurial School of Technology Brochure
MEST is a not-for-profit NGO fully funded
by Meltwater Group, a Norwegian software
company headquartered in San Francisco,
USA.
MEST was established in Accra, the capital
of Ghana, in August 2007 with the purpose
to train and mentor young Africans to
become future software entrepreneurs in
the global market space.
By contributing to the creation of successful
African software companies, it is MEST's
long term objective to create wealth and
jobs locally in Africa.
MEST was founded on the belief that the
most valuable resource in Africa is the vast
potential of its people. It is Meltwater's hope
that the companies hatched through the
MEST training program will inspire a future,
prosperousAfrican technology industry.
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Meltwater Entrepreneurial School of Technology Brochure
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MSMW2014 viral fever - mw joseph-latteri
- 1. Viral Fever! Keys to Contagion Joseph Latteri | @jlatteri Meltwater Group | @meltwater
- 2. Why are you all here? What Content is best? What medium to use? Where to start? How to drive engagement and build brand awareness? What can I control? Is there a secret formula or is it dumb luck? How to get brand ambassadors and affect key influencers?
- 3. Nothing is guaranteed to go Viral But don’t let that stop you from trying
- 4. Where to Begin Define Virality There are varying degrees of Virality Know your Community Turn audience into ambassadors Break your own rules Trust your instincts and take risks
- 5. Grab Attention The key to getting shared is in getting and keeping attention, whether that’s through a picture, video or headline. “Boil your message down to its syrupy goodness” Steve Chazin, Author of Marketing Apple
- 7. Tap Emotions Use Content that triggers an emotional response .
- 8. Target your Influencers Supercharge your content Get influencer buy-in. Start by building relationships with the thought leaders in your industry. Even one share from a key influencer can open the flood gates and can take your content viral.
- 9. Make it Shareable Choose the right medium for your audience and make sure people can easily find & share your content
- 10. The secret behind the Virality There’s more luck involved than we’d care to admit… But you can tip the scales and increases your odds for success by: 1. consistently fine tuning your content marketing strategy 2. constantly nurturing and developing your community
- 11. Go Viral for the Right Reasons • Virality comes if you really understand your community • Test out ideas in small doses first • Careful when Content Hijacking
- 13. Above all have fun and don’t be afraid to go out there and experiment
- 14. Thank You ! Joseph Latteri @jlatteri Meltwater Group Tel: +81 (0) 3 6415 3911 Mob: +81(0)90 5824 4899 Email: joseph.latteri@meltwater.com
- 15. Resources • http://www.meltwater.com/social-media-blog/content-marketing-strategy/ • http://www.entrepreneur.com/article/223281#ixzz2tcxuMlaV • www.entrepreneur.com/article/217695 • http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf • http://webtrends.about.com/od/howtoguides/tp/How-to-Go-Viral-Tips-ForGoing-Viral.htm • http://www.wikihow.com/Improve-Your-Chances-of-Going-Viral • http://smallbusiness.yahoo.com/advisor/viral-tips-creating-content-peopleshare-150015379.html • http://www.marketing-interactive.com/marketing-lessons-flappy-bird/ • Virality: Contagion Theory in the Age of Networks by Tony D. Sampson