This article provides 6 tips for marketing strategies and promotion: focus on your audience; produce high-quality educational content; give insights through social media; find emotional connections between audience and company; hire an SEO expert; and measure the ROI of different marketing strategies. It also includes photos and recommends checking an infographic for more information on B2B marketing promotion.
The document discusses the importance of social media, noting that 74% of internet users engage with social media platforms. It states that successful social media involves building fans, generating leads, and providing customer service. The document then provides tips for organizations to build an effective social media plan, including identifying customers, creating a schedule, setting a strategy, embracing hashtags, and measuring and optimizing engagement over time.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
This document discusses principles for measuring social media return on investment (ROI) for nonprofits. It recommends integrating measurement into social media strategy from the beginning by setting SMART objectives. It also recommends using benchmarking to measure performance in context, tracking engagement metrics over time, considering both tangible and intangible values, and communicating and reflecting on results. The overall message is that social media measurement requires a long-term, holistic approach integrated with good social media practices and organizational culture.
How to Nurture and Grow Your Community - Shane Dallas and Natalie DiscalaTBEX
The document provides tips for nurturing and growing an online community through a blog or website. It recommends providing quality, unique content; building trust with honest reporting; engaging on relevant social networks regularly; responding to and soliciting feedback from readers; speaking authentically in your own voice; analyzing engagement metrics; being a positive, inspiring voice; and sharing both on-brand and entertaining content. The goal is to build relationships and serve readers through interactive dialogue.
Sound social media strategies to generate website clicksErica Metzger
Reduce recruitment costs by 80% and get a 500% return by following Bayada Home Health Care’s social media strategy. In this session you’ll learn how to effectively use Twitter, Glassdoor and LinkedIn to improve recruitment and generate more referral traffic to your agency’s website. Plus find out how to track clicks on Facebook and monitor the referrals generated. Learn how to use Twitter for job referrals and Facebook for recruiting, marketing and legislative advocacy.
Social media and online tools are transforming media relations and communications strategies. Journalists now turn to blogs, social media sites, and microblogging services for story research. School districts need communications professionals to manage proactive strategies across these evolving media landscapes in order to actively engage communities. Effective social media use requires researching audiences, building relationships through concise and meaningful interactions, and integrating online efforts with other communication strategies to strengthen brands and drive measurable results.
This document provides an overview of social media strategy and best practices. It discusses the importance of social media for business, setting goals and objectives, conducting an audit of current social media efforts, understanding the target audience, developing effective content, integrating social media into the overall marketing plan, and creating a system for managing social media. The key takeaways are to develop a brand message, set measurable goals, know your audience, create valuable and shareable content, integrate social media into other communications, and use tools to schedule and track social media activities.
This article provides 6 tips for marketing strategies and promotion: focus on your audience; produce high-quality educational content; give insights through social media; find emotional connections between audience and company; hire an SEO expert; and measure the ROI of different marketing strategies. It also includes photos and recommends checking an infographic for more information on B2B marketing promotion.
The document discusses the importance of social media, noting that 74% of internet users engage with social media platforms. It states that successful social media involves building fans, generating leads, and providing customer service. The document then provides tips for organizations to build an effective social media plan, including identifying customers, creating a schedule, setting a strategy, embracing hashtags, and measuring and optimizing engagement over time.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
This document discusses principles for measuring social media return on investment (ROI) for nonprofits. It recommends integrating measurement into social media strategy from the beginning by setting SMART objectives. It also recommends using benchmarking to measure performance in context, tracking engagement metrics over time, considering both tangible and intangible values, and communicating and reflecting on results. The overall message is that social media measurement requires a long-term, holistic approach integrated with good social media practices and organizational culture.
How to Nurture and Grow Your Community - Shane Dallas and Natalie DiscalaTBEX
The document provides tips for nurturing and growing an online community through a blog or website. It recommends providing quality, unique content; building trust with honest reporting; engaging on relevant social networks regularly; responding to and soliciting feedback from readers; speaking authentically in your own voice; analyzing engagement metrics; being a positive, inspiring voice; and sharing both on-brand and entertaining content. The goal is to build relationships and serve readers through interactive dialogue.
Sound social media strategies to generate website clicksErica Metzger
Reduce recruitment costs by 80% and get a 500% return by following Bayada Home Health Care’s social media strategy. In this session you’ll learn how to effectively use Twitter, Glassdoor and LinkedIn to improve recruitment and generate more referral traffic to your agency’s website. Plus find out how to track clicks on Facebook and monitor the referrals generated. Learn how to use Twitter for job referrals and Facebook for recruiting, marketing and legislative advocacy.
Social media and online tools are transforming media relations and communications strategies. Journalists now turn to blogs, social media sites, and microblogging services for story research. School districts need communications professionals to manage proactive strategies across these evolving media landscapes in order to actively engage communities. Effective social media use requires researching audiences, building relationships through concise and meaningful interactions, and integrating online efforts with other communication strategies to strengthen brands and drive measurable results.
This document provides an overview of social media strategy and best practices. It discusses the importance of social media for business, setting goals and objectives, conducting an audit of current social media efforts, understanding the target audience, developing effective content, integrating social media into the overall marketing plan, and creating a system for managing social media. The key takeaways are to develop a brand message, set measurable goals, know your audience, create valuable and shareable content, integrate social media into other communications, and use tools to schedule and track social media activities.
Don't Throw Out Your Rolodex! discusses how social media has changed relationships between organizations and consumers and encourages organizations to leverage social media for networking and sharing information. The document reports on a survey that found over half of council on aging members actively use social media, with LinkedIn and Facebook being most popular. It identifies the top barriers to social media adoption as time and technical support. The presentation provides tips for organizations on developing a social media strategy and content as well as tracking and measuring social media efforts.
Social media presentation for Indy IABC members 2.17.11girlsincindy
This document summarizes a presentation on developing a social media plan and metrics for Girls Inc. It outlines objectives like increasing brand recognition and engagement. It discusses identifying the target audience and choosing appropriate social media networks. It also covers managing content, engaging in conversations, and integrating social media into campaigns. Metrics for measuring effectiveness include activity reports, tracking growth in followers, and measuring engagement from different social networks. Resources for staying up-to-date on social media best practices are also provided.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Great section on how to segment financial advisors and encourage adoption of social marketing tools. Thanks to Nicolas De Ridder at Hootsuite for sharing.
Social Media Boot Camp for Orgs - Introductionerrbrooks
For my COMM 497C - PR for Social Media Class we held an event for student organizations at Penn State on how to better use social media within their organization. Members of the class presented on various social media outlets to help increase organization awareness. These slides were presented at the introduction to all organizations who attended. It gave attendees an overview about what we would be doing, and touched briefly on mobile use, strategy, and measurement.
Find out why social media works for nonprofits and learn how to more effectively communicate and inspire action with Twitter, Facebook, Instagram, and more.
Social media is increasingly important for public relations as it allows brands to represent themselves and engage with consumers on popular sites. Building trust and identifying influencers who can start ideas are key aspects of using social media effectively in PR. PR professionals must also focus on engagement by researching what content will best connect with and satisfy their target media audiences.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
7 Step Process to Effective Daily Social Media ManagementAnthony Chatfield
Social media has a major role to play for all businesses marketing themselves online. Learn how to make the most of your efforts and maximize efficiency with these 7 daily tips
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This document provides guidance on developing an effective social media strategy for libraries. It recommends that libraries identify their target audience, tailor their social media profiles and content to appeal to that audience, and post frequently across different platforms like Facebook, Twitter, Pinterest and Instagram to maintain engagement. It also stresses the importance of creating measurable goals and assessing social media efforts to understand what is working well and how to improve engagement over time.
This document provides tips for small businesses to use social media strategically. It recommends choosing the right social media platforms, creating engaging content, being consistent in posting, leveraging networks to start meaningful online dialogues, and evaluating success to improve social media strategy. The document also provides contact information for an expert on focused online marketing.
Personal Branding - Sharing Your StoryShanna Kurpe
The document discusses integrated marketing and provides an agenda for a presentation on how to share your story through an integrated marketing campaign. The agenda includes defining integrated marketing as taking a holistic view and using multiple approaches to spread the same message ubiquitously. It also includes setting goals for an integrated marketing campaign such as building awareness, creating positive interactions, and establishing expertise. Finally, it discusses selecting tactics for the campaign, such as social networking, social sharing, and social publishing.
Muckle LLP is evaluating using social networking sites like LinkedIn and Facebook for business development and establishing an online presence. The objectives are to research social networking sites within 2 weeks, improve Muckle's LinkedIn profile within 2 months, and establish a presence on Facebook, Twitter or SlideShare within a month. The presentation recommends using LinkedIn and Facebook to increase brand awareness, generate sales leads, enhance credibility, and provide digital customer service. It provides tips on optimizing Muckle's LinkedIn profile and promoting it for business development.
This document discusses measuring social media marketing performance. It identifies key metrics to track, including audience growth and reach, engagement, visibility and brand perception, traffic pull, and conversion rate. These metrics help identify what social media tactics are working and not working in order to improve marketing performance. The document also recommends tools for measurement and discusses how to create a feedback loop to continuously measure, plan goals, create and engage with content, and listen and monitor social media analytics.
We use social media to enhance our reputation, receive reciprocity from others, and acts of altruism. What drives continued use is reducing anxiety more so than pleasure. A sense of community arises from membership, influence, having needs fulfilled through shared connections, and a sense of mattering. Both individuals and organizations use social media, but for different goals - individuals for socializing while organizations aim to build their brand and engage communities. Brands must consider how to authentically attach to audiences on social media given that audiences can now positively or negatively impact brands through word of mouth and shared opinions.
This document outlines goals and strategies for an effective social media plan. It discusses developing a plan by identifying audiences, objectives, strategies, tactics and measurement. It also covers the basics of online communications goals and outlines key aspects of social media planning including analyzing audiences, establishing objectives and strategies, identifying appropriate tools and tactics, and measuring outcomes. The document provides guidance on developing a social media presence through content creation, engagement, analysis and adaptation.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
The document outlines Corey McPherson Nash's approach to developing an effective social media strategy and plan. It discusses identifying target audiences and goals, developing an engagement strategy to build relationships, and selecting appropriate social media channels. Corey emphasizes the importance of being authentic and engaging, listening to audiences, and adjusting plans over time based on feedback.
Don't Throw Out Your Rolodex! discusses how social media has changed relationships between organizations and consumers and encourages organizations to leverage social media for networking and sharing information. The document reports on a survey that found over half of council on aging members actively use social media, with LinkedIn and Facebook being most popular. It identifies the top barriers to social media adoption as time and technical support. The presentation provides tips for organizations on developing a social media strategy and content as well as tracking and measuring social media efforts.
Social media presentation for Indy IABC members 2.17.11girlsincindy
This document summarizes a presentation on developing a social media plan and metrics for Girls Inc. It outlines objectives like increasing brand recognition and engagement. It discusses identifying the target audience and choosing appropriate social media networks. It also covers managing content, engaging in conversations, and integrating social media into campaigns. Metrics for measuring effectiveness include activity reports, tracking growth in followers, and measuring engagement from different social networks. Resources for staying up-to-date on social media best practices are also provided.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Great section on how to segment financial advisors and encourage adoption of social marketing tools. Thanks to Nicolas De Ridder at Hootsuite for sharing.
Social Media Boot Camp for Orgs - Introductionerrbrooks
For my COMM 497C - PR for Social Media Class we held an event for student organizations at Penn State on how to better use social media within their organization. Members of the class presented on various social media outlets to help increase organization awareness. These slides were presented at the introduction to all organizations who attended. It gave attendees an overview about what we would be doing, and touched briefly on mobile use, strategy, and measurement.
Find out why social media works for nonprofits and learn how to more effectively communicate and inspire action with Twitter, Facebook, Instagram, and more.
Social media is increasingly important for public relations as it allows brands to represent themselves and engage with consumers on popular sites. Building trust and identifying influencers who can start ideas are key aspects of using social media effectively in PR. PR professionals must also focus on engagement by researching what content will best connect with and satisfy their target media audiences.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
7 Step Process to Effective Daily Social Media ManagementAnthony Chatfield
Social media has a major role to play for all businesses marketing themselves online. Learn how to make the most of your efforts and maximize efficiency with these 7 daily tips
Social media strategies for libraries posterNataly Blas
This document provides guidance on developing an effective social media strategy for libraries. It recommends that libraries identify their target audience, tailor their social media profiles and content to appeal to that audience, and post frequently across different platforms like Facebook, Twitter, Pinterest and Instagram to maintain engagement. It also stresses the importance of creating measurable goals and assessing social media efforts to understand what is working well and how to improve engagement over time.
This document provides tips for small businesses to use social media strategically. It recommends choosing the right social media platforms, creating engaging content, being consistent in posting, leveraging networks to start meaningful online dialogues, and evaluating success to improve social media strategy. The document also provides contact information for an expert on focused online marketing.
Personal Branding - Sharing Your StoryShanna Kurpe
The document discusses integrated marketing and provides an agenda for a presentation on how to share your story through an integrated marketing campaign. The agenda includes defining integrated marketing as taking a holistic view and using multiple approaches to spread the same message ubiquitously. It also includes setting goals for an integrated marketing campaign such as building awareness, creating positive interactions, and establishing expertise. Finally, it discusses selecting tactics for the campaign, such as social networking, social sharing, and social publishing.
Muckle LLP is evaluating using social networking sites like LinkedIn and Facebook for business development and establishing an online presence. The objectives are to research social networking sites within 2 weeks, improve Muckle's LinkedIn profile within 2 months, and establish a presence on Facebook, Twitter or SlideShare within a month. The presentation recommends using LinkedIn and Facebook to increase brand awareness, generate sales leads, enhance credibility, and provide digital customer service. It provides tips on optimizing Muckle's LinkedIn profile and promoting it for business development.
This document discusses measuring social media marketing performance. It identifies key metrics to track, including audience growth and reach, engagement, visibility and brand perception, traffic pull, and conversion rate. These metrics help identify what social media tactics are working and not working in order to improve marketing performance. The document also recommends tools for measurement and discusses how to create a feedback loop to continuously measure, plan goals, create and engage with content, and listen and monitor social media analytics.
We use social media to enhance our reputation, receive reciprocity from others, and acts of altruism. What drives continued use is reducing anxiety more so than pleasure. A sense of community arises from membership, influence, having needs fulfilled through shared connections, and a sense of mattering. Both individuals and organizations use social media, but for different goals - individuals for socializing while organizations aim to build their brand and engage communities. Brands must consider how to authentically attach to audiences on social media given that audiences can now positively or negatively impact brands through word of mouth and shared opinions.
This document outlines goals and strategies for an effective social media plan. It discusses developing a plan by identifying audiences, objectives, strategies, tactics and measurement. It also covers the basics of online communications goals and outlines key aspects of social media planning including analyzing audiences, establishing objectives and strategies, identifying appropriate tools and tactics, and measuring outcomes. The document provides guidance on developing a social media presence through content creation, engagement, analysis and adaptation.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
The document outlines Corey McPherson Nash's approach to developing an effective social media strategy and plan. It discusses identifying target audiences and goals, developing an engagement strategy to build relationships, and selecting appropriate social media channels. Corey emphasizes the importance of being authentic and engaging, listening to audiences, and adjusting plans over time based on feedback.
Creating a killer social media strategyJake Potter
In B2B, brand recognition isn’t easy. So what if I told you there’s a team of people around you that can accelerate your brand awareness to their network? Getting started with social selling isn’t easy, so you need to build a killer social selling strategy that teaches your colleagues to transform online relationships into sales.
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
The document provides an overview of social media marketing. It discusses who uses social media and its benefits for businesses, including customer relations, loyalty building, and new customer acquisition. It emphasizes that social media is about dialogue and engagement, not advertising. The document then offers tips for developing a successful social media strategy, including determining goals, researching audiences, creating a contact list, joining conversations, and measuring results.
This document provides information on social media strategy and best practices for Facebook. It discusses setting goals and understanding your target audience. Content is emphasized as key, and should be unique, compelling, and engage users to share. Facebook specifically is highlighted as the largest social network with over 1 billion monthly users. Successful Facebook posts have influence through likes and shares from friends within a user's network. Engagement is important through asking questions and calls to action. Examples are given of both successful social media strategies as well as failures to avoid through insulting users or reacting hastily.
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
In his Brands-Only Summit presentation, Hard Rock International's Sebastian Quinn teaches a class on leading a social media engagement strategy.
He talks about building a scalable, effective plan to engage customers, fans, and critics in social conversations.
The document provides guidance on developing an effective social media plan for an organization. It recommends defining goals, audience, messages, tools, and desired outcomes. The plan should establish guidelines for who can post online, what can be posted, and how to handle crises. It also provides tips for using blogs, Facebook, and Twitter to build authority, create conversations, and nurture an online community through listening, participating, sharing content, and influencing others. The overall goals are to connect with target audiences and influence conversations online.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
This document provides guidance on creating a social media strategy map for a nonprofit organization. It discusses establishing objectives, identifying target audiences, integrating social media with communications plans, addressing culture change, building staff capacity, selecting appropriate tools and tactics, and measuring performance. The strategy map is presented as a framework to help nonprofits systematically plan their social media presence across various channels to achieve their goals.
The document discusses social media thought leadership and provides steps to establish oneself as a thought leader. It defines thought leaders as trusted experts who share innovative ideas to inspire others. It recommends using social media to amplify one's outreach and influence by sharing valuable insights through engaging conversations. It then outlines six steps to develop an effective social media thought leadership strategy, which includes defining one's personal brand and goals, establishing an online presence, building networks, curating and sharing relevant content, engaging with others, and measuring and refining one's approach.
Digital Marketing Book - Chapter Five.pptxnasirali872005
Social media marketing is an important opportunity that warrants its own strategic plan. It involves building communities through social platforms to encourage participation and engagement. To be effective, social media marketing should start with listening to online conversations and be driven by customer needs and business goals rather than just the platforms. It requires developing content and engaging audiences in different ways on each social network.
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Elizabeth Scott
Businesses that are tightly connected to their communities need sophisticated social media strategy and editorial plans to stay on top of their leadership positions. Learn more about the elements that are key to successful marketing and online presence integration.
Social Media Strategy and Activities PlanningSpredfast
This document provides an overview of developing an effective social media strategy and related activities. It discusses forming a strategy by identifying objectives, evaluating objectives and organizational readiness, and identifying timelines. It also discusses measuring success through defining metrics, establishing baselines, gathering feedback, and using analytics tools. Finally, it outlines tactics for social media activities including developing an authentic voice, sharing content, and participating in conversations across different social media channels and platforms. The overall message is that an integrated social media strategy and plan is important for achieving organizational goals.
The document discusses using a holistic "Paid, Owned, Earned" (POE) model for guiding brands through social media. It states that a one-dimensional communications strategy is not effective and that disseminating messages relies on converging paid, owned, and earned media tactics. It asserts that the whole of the POE communications model is greater than the sum of its individual parts, and taking a holistic POE approach can help consolidate return on investment.
The document outlines principles for effective social media strategy for non-governmental organizations (NGOs). It discusses listening to audiences, building relationships with influencers, making content easy to share, leveraging networks, allocating staff time, using appropriate metrics, assessing organizational culture, and describing social media in terms of outcomes rather than just tools. Specific techniques are provided, like using hashtags to identify influencers and track engagement. Overall, the document provides guidance on developing a social media strategy that is integrated with communications goals and builds relationships through active listening, engagement, and sharing content across networks.
aoom consultancy: HSMAI Sydney Forum Social Media Presentation Chloe Lim
A basic guide to social media marketing - how to decide when to engage in social media and what steps to undertake. Presented during HSMAI ( Hospitality Sales & Marketing Association International) Sydney Forum on 21st July.
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Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
2. 1
How do you make friends in Social Media?
Source: Hubspot
Comment
Participate
Reach Out
Go in Reverse
Connect
Take time…
3. 2
How to best utilize Social Media?
Communicate
Be interesting
Be regular
Network
Learn
Adapt
4. 3
Impact of Social Media- Trends 2014
Source: Youtube.com
Employee Advocacy
Pressure to pay
Advertorial
Fusion Marketing
Age of “infobesity”
List building
Interactive Videos
5. 4
Social Media Marketing Strategies
Monitor & listen
Know your audience
Develop Content
Interact
Measure
Monitor
Align
6. 5
Monitor & Listen
Is anyone talking about the brand?
What is said about the brand?
What do you learn from it?
Is your brand part of a conversation?