Daniel Bucherer guides companies to Microsoft's Windows Azure cloud platform. He discusses how Azure provides scalable infrastructure as a service, platform as a service, and software as a service options. Azure can help companies reduce costs, improve flexibility to scale up or down based on demand, and focus on their core business instead of managing infrastructure.

1. Microsoft Cloud DayDaniel Bucherer Azure Platform Strategy Advisor, Microsoft CorporationIntroduction to Windows Azure platform and real world case studyAs a Platform Strategy Advisor, Daniel Bucherer guides Independent Software Vendors (ISVs) all across South East Asia along their journey to the Cloud. This session Daniel will guide you through what makes Windows Azure a platform for real Cloud applications andhow you can benefit from the architectural shift to a Platform as a Service infrastructure.

2. What Is The Cloud?Is Cloud the same as “Virtualization”?Cloud Coverage in October 2009Is Cloud the “New Hosting”?Is Cloud the “New Mainframe”?

3. Industry TransformationMAINFRAMECLOUDCLIENT /SERVER

4. SELF SERVICEPLATFORMSOFTWAREINFRASTRUCTUREAS A SERVICEAS A SERVICEAS A SERVICESHAREDSCALABLE & ELASTICUSAGE BASEDCLOUD COMPUTINGIT AS A SERVICE

5. Cloud Computing TaxonomyIaaSPaaSSaaSTraditional ITYou manageYou manageManaged by vendorApplicationsApplicationsApplicationsApplicationsYou manageManaged by vendorDataDataDataDataManaged by vendorRuntimeRuntimeRuntimeRuntimeMiddlewareMiddlewareMiddlewareMiddlewareO/SO/SO/SO/SVirtualizationVirtualizationVirtualizationVirtualizationServersServersServersServersStorageStorageStorageStorageNetworkingNetworkingNetworkingNetworking

6. Cost vs. Abstraction LevelPhysical MachinesVirtual MachinesCost of OperationIaaSPaaSAbstraction Level

7. What is Windows Azure?Windows Azure is an internet-scale cloud services platform hosted in Microsoft datacenters around the world, proving a simple, reliable and powerful platform for the creation of web applications and services. Developers use existing skills and familiar tools to develop cloud applications

8. ISVs and System Integrators rapidly reach market and pay as you go

9. IT Managersgain access to a new set of resources without adding complexity

10. Businesses of all sizes to quickly respond as business needs changeThe Windows Azure PlatformGENERAL PURPOSE PROGRAMMING LANGUAGESPLATFORM AS A SERVICEComputeStorageManagementCDNApp FabricMarketplaceRelational dataManagement

11. DUBLINAMSTERDAMCHICAGOQUINCYJAPANHONG KONGDES MOINESBOYDTONSAN ANTONIOSINGAPOREMICROSOFT DATACENTER INVESTMENT

12. Microsoft Chicago Datacenter$500M Investment700,000 Square Feet60 MW Total Critical Power3,400 Tons of Steel190 Miles of Conduit2,400 Tons of Copper26,000 Cubic Yards of Concrete7.5 Miles of Chilled Water PipingSource: Microsoft

13. BenefitsHow Azure is UniqueWhy This Helps YouService ManagementFree Up ResourcesLeveraging What You Know, Have Invested InDeveloper ExperienceScaleDefy Existing Application PhysicsMultiple Scenarios Supported (e.g., hybrid)Complete PlatformReachAccess to Global MarketFree Up Cash FlowBusiness FlexibilityConsistent EnvironmentDevelopment Efficiency

14. yolkInteractive agency specializing in online marketing campaigns and web properties. We build web applications and data driven sites for clients.

15. The Typical ApplicationConsiderations in Choosing Platform

16. Why Microsoft Azure

17. Windows Azure PlatformBandwidthSupportHW/HostingApp DevTOTALSAVINGS(20%)(62%)32%24%(5%)Example: Freeing up Cash Flow(31%)* Source: HCLThis 31% allows you to reinvest in your business**** Does not include license savings

18. Windows Azure Platform Purchasing Models SubscriptionAdditional LicensingConsumption“Pay as you go and grow” “Value for a commitment““Coordinated purchasing” Low barrier to entry and flexibilityOptimized for cloud elasticity Discounts for commitmentPlans for payment predictability Centralized purchasing experience Introduction to volume discounts Promotional Offers Development PricingIntegration withProgramsPartner Discount

19. Windows Azure Platform Consumption Prices Pay as you go and grow for only what you use when you use it Elastic, scalable, secure, and highly available automated service platformHighly available, scalable, and self managed distributed database serviceComputeStorage Web EditionBusiness Edition Data Transfer / CDN$9.99 to $49.95/month(up to 5 GB DB/month) $99.99 to $499.95/month(up to 50 GB DB/month)Per GB stored and transactionsPer service hourPer database/month Per database/month $0.15 per GB for data transfers from European & North American locations$0.20 per GB for data transfers from other locations$0.01 per 10,000 transactions$0.12/hour+ Variable Instance Sizes $0.15 GB/month$0.01/10k transactions Windows Azure platform AppFabric Service Bus and Access ControlScalable, automated, highly available services for secure connectivityService BusAccess Control$3.99/per connection to $995 for 500 connections$1.99/per 100,000 transactionsPer Message OperationPer Message OperationPrices shown in USD onlyInternational prices are available

20. IT Workload Patterns Optimal for Cloud “Growing Fast“ “On and Off “ InactivityPeriod Compute Compute Average UsageUsageAverageTime Time On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment“Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

21. •target.com•walmart.com•toysrus.com•barnesandnoble.com•turbotax.com•taxcut.com•hrblock.com•taxact.com~10x normal load(Tax season)~4x normal load(Holiday shopping)Jan 2009Jan 2010Jan 2009Jan 2010Source: AlexaSource: AlexaPredictable Bursting – Examples

22. The Windows Azure PlatformYourSaaSApplicationDevelopment Platform as a serviceOSHardwareRelational Database as a serviceFloat Above ITSecure Connectivity and Caching as a service

23. Offers and Programs to Get You StartedPlatform Training KitDevelopment Accelerators MPN DiscountMSDN PremiumBizSpark

24. Your Next StepsGo to market Train your team and develop solutions Plan your BusinessDownload the SDK and other development tools Leverage the Technical Training Kit Get architectural guidance for migrating your application Use the Application Assessment tool Enroll in Microsoft Platform Ready Use Windows Azure Marketplace to help sell your application or service (available soon)Leverage our selling guidance, tools and materialsView offers and programs which help you get started today Use the TCO and ROI calculators to learn how Windows Azure can help your business Read white papers on how to take advantage of the Windows Azure Platform