This document discusses how cloud computing on the Windows Azure platform can benefit Microsoft partners and their businesses. It describes how cloud computing offers opportunities for partners to simplify management for customers, achieve web-scale capabilities, and create repeatable cloud-based solutions. The Windows Azure platform provides choices for development tools, storage options, and deployment models that partners can use to help customers migrate applications and develop new cloud applications and services.

1. Microsoft Partners and the Cloud:How the Windows Azure Platform Can Improve Your Business November 9 2010 Nigel Watson Platform Strategy Advisor Microsoft Australia

2. Transformations: Bell’s Law

3. Economic Optimized for efficiency due to high cost Technology Centralised compute and storage, thin clients Business High upfront costs for hardware and software Mainframe 1950-60s

4. Mini-computers 1970s http://www.flickr.com/photos/snglinks/4990273435/sizes/l/in/photostream/

5. Economic Optimised for agility and low cost Technology Commoditised computing on the desktop, LANs Business Perpetual license for OS and application software Personal Computers 1980s http://www.flickr.com/photos/hexholden/251138522/

6. Client/Server 1990s http://www.flickr.com/photos/takashi/4599575/sizes/o/in/photostream/

7. Web 2000s http://www.flickr.com/photos/jurvetson/916142/sizes/o/in/photostream/

8. Economic Order of magnitude better efficiency and agility Technology Large datacenters, commodity hardware, scale-out, devices Business Pay as you go, pay for only what you use Cloud 2010s

9. Scalable Elastic (on-demand) Self Service Multitenant (Shared) Metered by use

10. Scalable Elastic (on-demand) Self Service Multitenant (Shared) Metered by use

11. IT CAPACITY TIME Allocating Resources: The Traditional View Load forecast Undersupply Oversupply Oversupply Initial investment Allocated IT resources Actual load

12. IT CAPACITY Allocating Resources: The Cloud View Load forecast TIME No undersupply Less oversupply Less oversupply Lower initial investment Allocated IT resources Actual load

13. transformation == opportunity + risk

14. Microsoft’s approach to cloud

15. Microsoft’s Approach: Deployment Options Microsoft Partner Common Identity Common Management Tools Common Dev Tools Customer

16. Cloud (Microsoft) Hosted (Partner) On premises (Customer) Comparing Deployment Options Estimate what you need and pay a fixed “rental” fee. Pay only for what you consume Capital expenditure Cost Requires IT resources to set up and maintain hardware and software Requires some IT resources to set up and maintain software Requires no IT resources to maintain Maintenance You own license You own some software and / or lease some software You consume software as part of package. Software On-premise servers, networks, storage + hardware for backup and scaling Basic infrastructure is hosted. May require additional hardware for backup and scaling. All hardware and software is provided as a service. Hardware

18. Geo-replicated customer data

19. Public and private cloud flexibility

20. 30,000 engineers working on cloud services

21. Financially-backed uptime guarantees

22. SAS 70 and ISO 27001 compliant

23. Carbon footprint innovation

25. Windows Azure Platform GENERAL PURPOSE PROGRAMMING LANGUAGES Windows Azure Platform AppFabric Compute Storage Management CDN Marketplace Relational data Management

26. The market opportunity for Systems Integrators

27. “By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.” “The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

29. Traditional IT services will transfer to the new cloud model, with lots of potential revenue in new businesses and revenue streams (Gartner)IDC: Worldwide Software As a Service 2010-2014 Forecast: Software will Never Be the Same, June 2010

30. Software Resell / Channel Maintain/support Platform Help others move to the cloud story Offer Private Cloud Build on top of Azure Infrastructure Enable others do their own cloud PUBLIC ON PREMISES HOSTED

31. Your Customer Profile The Profile of a Likely Cloud Adopter Organizations in the Midst of Dynamic Change Global, Distributed Organizations Organizations with Capacity-Constrained Infrastructure Organizations with Strategic, Leveraged IT SaaS Adoption Is Higher for “Mission-Critical” Business Processes Key Insights SaaS Adoption Is Higher for Differentiating/Core Business Processes Source: 2009 Schireson Associates Study, “Customer attitudes to SaaS”

32. Opportunity areas Move Applications to the Cloud Create New Solutions by Combining Cloud Services Store Data in the Cloud Create New Cloud Services Extend Applications to the Cloud

37. Choice of relational or native storage

38. Choice in on-premises, private hosted, public cloud hosted, or hybrid deployment

39. Enterprise-ready, world-class Microsoft supportData Center Extension Application Migration & Maintenance New Application Development Storage as a Service ApplicationExtension

40. Thank you! © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.