This document discusses various topics including Singapore development, blind search comparisons between search engines, the importance of user experience, tangible experiences differentiating the market, the evolution of entertainment through storytelling and immersion, the real social, Kinect functionality, and making something. It promotes the blog and Twitter account of August de los Reyes on delicate genius.

1. SINGAPORE
DEVELOPMENT, ADVANCED
Michael Kordahi
Developer Evangelist, Microsoft Australia
NUI, Huey &
Louie

2. WHO AM I?
DELICATEGENIUSBLOG.COM
@DELIC8GENIUS

4. THE CASE OF THE
BLIND
SEARCH

5. HTTP://BLINDSEARCH.FEJUS.COM

6. HTTP://BLINDSEARCH.FEJUS.COM
2.5M queries

7. HTTP://BLINDSEARCH.FEJUS.COM
results 39 | 32 | 29
Google Bing Yahoo

8. HTTP://BLINDSEARCH.FEJUS.COM
results 36 | 34 | 30
Bing Google Yahoo

9. HTTP://BLINDSEARCH.FEJUS.COM
290,000+ mentions/comments

10. HTTP://BLINDSEARCH.FEJUS.COM
if you care about branding, user experience, design, and
integration with other social media tools, then these results are
only part of a much larger equation – Ben Parr, Mashable
It doesn't take the User Experience into account at all. - Miguel
Carrasco
the comparison doesn't take user experience into account
One could argue that the UI of the search engine is nearly as
important as the search results - Ferdinand

11. DELICATEGENIUSBLOG.COM

18. TANGIBLE EXPERIENCE
IS
MARKET DIFFERENTIATION

22. mechanics
dynamics
aesthetics

25. Evolution of Entertainment
Harry Potter Spiderman 3 Halo 3
Storytelling
$149 million World million
$155 Making Immersion
$170 million

27. THE REAL SOCIAL

42. http://research.microsoft.com/kinectsdk/

43. 3D DEPTH SENSORS
RGB CAMERA
MOTORIZED TILT
MULTI-ARRAY MIC

44. Kinect SDK Functionality

48. SHALL WE MAKE SOMETHING?

51. August de los Reyes | @augustdlr

52. THANK YOU
@DELIC8GENIUS
HTTP DELICATEGENIUSBLOG.COM