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Windows Azure
Dalibor Kačmář
Platform Strategy Advisor
Microsoft
Business trends reshape technology

While the economy has
faced gloom and
doom…

conomic trends
• Cuts in operating
costs and capital
expenditures
• Increased
competition for fewer
dollars
• Do more with less

business is transforming
in deeper ways…

trends

creating shifts in
technology.
How Microsoft Views the Cloud
Fundamentals
Scale out

Automated
Service
Management

High
Availability

Considerations
Location
Infrastructure
Business model

Ownership
Management

Multi-tenancy
Choosing and Blending Deployment Options
The Cloud
Dedicated
Cloud
Public Cloud
Secure Cloud
Federation

Publish to Cloud
or Enterprise

Private
Cloud

International

ENTERPRISE
Software + Services
Client

Server

Phone

TV

Cloud

Tools and Cross-Platform Support

PC
Introducing Windows Azure
Windows Azure is an internet-scale cloud services platform hosted in Microsoft
data centers around the world, proving a simple, reliable and powerful
platform for the creation of web applications and services.
WA Automates the Management of IT Resources
Security and Control

State-of-the-art Data Centers

Automated
Services Management

Virtualized Computation

Storage Services
Windows Azure Scalable Architecture
• No up-front costs for massively scalable
computing infrastructure
• Pay for what you use,
when you use it
• Eliminate utilization concerns
• Add compute power as business grows
or
demand spikes
• No ongoing depreciation and
maintenance costs
Developing Applications for Windows Azure

FAMILIAR DEVELOPER
EXPERIENCE

DESIGNED FOR
INTEROPERABILITY

PROVEN MICROSOFT
TECHNOLOGIES

 Development: Visual Studio

 SOAP and REST protocols
 XML file formats
 Commitment to support

 Visual Studio, ASP.NET, SQL

integration, offline cloud
simulation
 Maintenance: Local
debugging, APIs for logging
 Management: APIs for
deployment management

Java, PHP, Python and
other popular
programming languages

Azure integration
 Windows Azure integration
Support For Customers & Partners
Learn

Try

Buy

Use/Manage

Portal & Dashboard (all users)
Online
Self Help

Microsoft Developer Network (MSDN)
Microsoft Partner Network (MPN)

Pre-sales, Sales, & Customer Service (all users, no charge)
• Live Site Support (no charge 24/7)
• Developer Support (pay for)
Assisted Support
MSPN Program Benefits (partners)
Premier now includes Azure Platform Support!
Premier Support for the Windows Azure Platform
One end to end support package for all Microsoft Products & Services

Developer Benefits:
 Designated Support Account Manager
provides single point of contact for support
& IT planning needs
 Problem Resolution Support
shorter response times & priority escalation
paths should be required
 Service Delivery Planning
ongoing planning & execution cycle continuously
improving IT operations & maturity
 Access to specialized Azure Prevention
and Resolution resources
who deliver Developer Support, Support
Assistance, Information Services, & Workshops
Additional info: http://www.microsoft.com/premier

Support
Account
Management
Problem
Resolution
Support

Workshops

Premier
Support
Prevention
and Resolution
Resources

Support
Assistance

Information
Services
Windows Azure Pricing Meters
Elastic, scalable, secure, & highly available automated service platform

Storage

Compute
Per Service Hour
Starting at $0.12/service hour +
Variable instance sizes

Per GB stored & transactions
Blob & table $0.15 / GB
Storage Access = $0.10 / 100K Transactions

Bandwidth
Per GB transfer in or out of a datacenter
US/EU Bandwidth = $0.10 in / $0.15 out / GB
Asia Pacific = $0.30 in / $0.45 out / GB
SQL Azure Pricing
Highly available, scalable, and self managed distributed relational database service

Web Edition

Business Edition

Per DB per Month

Per DB per Month

Up to 1GB DB

Up to 10GB DB

$9.99 + BW charges

$99.99 + BW charges

Data Transfers
Windows Azure and SQL Azure data transfers within a subregion are not subject to BW charges
Use the TCO calculator - estimate the price and the cost savings yield

Windows Azure Services

Windows Azure Costs

ROI Comparison

Provides consumption
costs broken down by
specific components
within the Windows Azure
environment

Breakdown of annual
infrastructure cost savings
moving to the Windows
Azure Platform

ROI comparison between
Windows Azure Platform
and comparable onpremises data services

For more information about pricing check out Understanding Windows Azure Platform Pricing course on Windows Azure.com
To access the TCO Calculator go to: http://www.microsoft.com/windowsazure/tco/
Note: The TCO calculator is for informational purposes only, and provides an estimate to help appraise the potential savings of deployment to
Windows Azure. The analysis report should not be interpreted as a commitment on the part of Microsoft, or the partner
Microsoft Delivers Service Levels
 Customer-oriented pricing options: Simple, Flexible and Comprehensive

 Microsoft’s world-class service and support
 Clear and Simple SLA Guarantees

Compute
Connectivity

Instance Monitoring &
Restart

Database
Availability

Storage
Availability

Service
Availability

• Your service is
connected and
reachable via web

• All running roles will be
monitored continuously

• Database is connected
to the internet gateway

• Storage service will be
available/reachable
(connectivity)

• Service Bus endpoint will
have external connectivity

• If role is unhealthy, we
will detect and initiate
corrective state

• Availability monitoring
every 5-minute
interval

> 99.99%

> 99.99%

• Internet facing roles will
have external
connectivity

> 99.95%

• Your storage requests
will be processed
successfully

> 99.99%

• .NET Message operation
requests will be
processed successfully

> 99.99%
Partner Success

eduify | write faster

“ Cloud computing democratizes access to
carrier-class data center technology with
better performance, higher efficiency, and
lower costs; Microsoft’s Azure adds to that
integration with a first-class development
platform, decades of operations
experience, and a developer toolbox of
customizable services.”
– Brian Mathews, Vice President, Autodesk

“ Making a reliable cloud application
can be really hard, and Azure uses
.NET and Visual Studio tools we
already know and that we already
know how to put out into a
marketplace. That's very helpful for
us and it's helpful for our
customers.”
– Erik Johnson
Research Director, Epicor

“ With Azure, your ability to
deliver solutions becomes
much faster and you can
really innovate and be
competitive.”
– Jitendra Thethi
Principle Architect, Infosys
Microsoft is Your Trusted Technology Partner
High-level services integrate with your on-

premises application, extending your infrastructure into the
cloud and enabling new types of solutions.

On-Premises Application and Cloud
Storage allows you to reduce IT tasks, and focus on
delivering solutions, not managing technology
infrastructure.

Windows Azure is an open
platform, enabling you to have vendor choice and
increasing your flexibility in how to build applications.

Microsoft is enterprise ready, providing a

worldwide datacenter presence, Service Level
Agreements, developer programs and the customer service
and support your business expects.

"It’s the transformation of
our software, it’s the
transformation of our strategy
and our offerings across the
board to fundamentally
embrace services.”
—RAY OZZIE
NEXT STEPS

1

Get more information:

2

Quantify the Windows Azure Platform ROI:
http://www.microsoft.com/windowsazure/tco/

3

Resource Guide: www.microsoft.com/windowsazure/
Partner Learning Center:
http://partner.microsoft.com/learning
My blog: http://blogs.msdn.com/kaci

Learn more and get started:
www.micorsoft.com/windowsazure/getstarted
Microsoft Azure Akademie (Czech only)
Online traing 5.10. – 16.11. 2010
1 per week, 1 hour, 7 lessons
Statement of participation
Fully free
Led by Dalibor Kačmář and Michael Juřek
www.msdn.cz/AzureAkademie
Case studies
•
•
•

Presentation of real world examples customer solutions
Demonstrates examples of Windows Azure’s expertise with each application type
Paints the complete picture of the solution
Marketing Campaign Websites Application:
Kia Motors America

Scenario

New Application
Development

Business Problem
• Super Bowl ad campaign website
needed to accommodate
thousands of hits
• On-premise model costly

Windows Azure Platform Solution
• Application developed and hosted
on Windows Azure
• Utilized SQL Azure for relational
database needs

Benefits
• Quick development of website in two weeks by three developers, using code and assets developed in a
prior campaign
• Straightforward deployment required setting up a new Windows Azure account
• Easily scalable that if traffic surpassed the amount the web roles could handle, team could add roles in just
minutes
• Team approximated a CapEx savings in excess of $100,000
Web Presence Application:
Kelley Blue Book

Scenario

Data CenterExtension

Business Problem
• Under-utilized server capacity
• A need to scale quickly
• Inefficient resource use
Benefits

•
•
•
•
•
•

Reduced capital expenditures with flexible scalability
Improved operational cost flexibility
Improved ability to deliver new services
Reduced data center and hosting costs saving $100,000 annually
More strategic use of IT resources, improving IT efficiency
Dynamic application environment

Windows Azure Platform Solution
• Software-plus-services model
• Moved Web site to the Windows
Azure platform
Web Presence Application:
City of Miami

Scenario

Business Problem

New Application
Development

• Improve the city’s applications that
use powerful mapping technology
• Shrinking IT budget

Windows Azure Platform Solution
• Application developed and hosted
on Windows Azure Platform
• Utilized Bing maps

Benefits

•
•
•
•

Reduced IT maintenance costs: A 75% savings in the 1st year over hosting on premises
Fast time-to-market: 311 took less than 2 weeks to build
Improved service offerings for citizens: 311 app enables non-emergency services
Pay-as-you-go pricing model for Windows Azure : Pay for as the amount of usage, creating a less risky and
more efficient model
• Cost-effective disaster recovery: Enough server redundancy to keep infrastructure running at an event of a
disaster
Data-centric Services Application: AP

Scenario

Information as a
Service

Business Problem
• Create a scalable application
programming interface (API) that
developers worldwide can use to
incorporate news content

Windows Azure Platform Solution
• Deployed using Windows Azure
Platform
• SQL Azure stores news data
metadata

Benefits
• Elimination of the planning and costly hardware investment traditionally required when creating a highly
scalable product
• Customers do not have to worry about capacity planning with Windows Azure
• Straightforward development and faster time-to-market utilizing developer’s current expertise
• Application provides new business opportunities and revenue stream
Self-Managed Departmental Applications:
Microsoft IT’s Giving Campaign

Scenario

Application
Extension

Business Problem
• Internal volunteer online auction
website
• Team struggled to find available
resources to maintain the site

Windows Azure Platform Solution
• Uses Windows Azure web roles for
the front-end service
• Can quickly scale as traffic dictates

Benefits
•
•
•
•
•

Utilized existing developer expertise in the .Net framework
Easily migrated from on-premise to the cloud by one developer in less than two weeks
Quickly scaled to handle traffic throughout the campaign
Kept SQL Server as an on-premises server, highlighting ability to use “hybrid” model
In one month, the site raised nearly U.S.$500,000 with no downtime

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Azure businessoverview (1)

  • 1. Windows Azure Dalibor Kačmář Platform Strategy Advisor Microsoft
  • 2. Business trends reshape technology While the economy has faced gloom and doom… conomic trends • Cuts in operating costs and capital expenditures • Increased competition for fewer dollars • Do more with less business is transforming in deeper ways… trends creating shifts in technology.
  • 3. How Microsoft Views the Cloud Fundamentals Scale out Automated Service Management High Availability Considerations Location Infrastructure Business model Ownership Management Multi-tenancy
  • 4. Choosing and Blending Deployment Options
  • 5. The Cloud Dedicated Cloud Public Cloud Secure Cloud Federation Publish to Cloud or Enterprise Private Cloud International ENTERPRISE
  • 7. Introducing Windows Azure Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.
  • 8. WA Automates the Management of IT Resources Security and Control State-of-the-art Data Centers Automated Services Management Virtualized Computation Storage Services
  • 9. Windows Azure Scalable Architecture • No up-front costs for massively scalable computing infrastructure • Pay for what you use, when you use it • Eliminate utilization concerns • Add compute power as business grows or demand spikes • No ongoing depreciation and maintenance costs
  • 10. Developing Applications for Windows Azure FAMILIAR DEVELOPER EXPERIENCE DESIGNED FOR INTEROPERABILITY PROVEN MICROSOFT TECHNOLOGIES  Development: Visual Studio  SOAP and REST protocols  XML file formats  Commitment to support  Visual Studio, ASP.NET, SQL integration, offline cloud simulation  Maintenance: Local debugging, APIs for logging  Management: APIs for deployment management Java, PHP, Python and other popular programming languages Azure integration  Windows Azure integration
  • 11. Support For Customers & Partners Learn Try Buy Use/Manage Portal & Dashboard (all users) Online Self Help Microsoft Developer Network (MSDN) Microsoft Partner Network (MPN) Pre-sales, Sales, & Customer Service (all users, no charge) • Live Site Support (no charge 24/7) • Developer Support (pay for) Assisted Support MSPN Program Benefits (partners) Premier now includes Azure Platform Support!
  • 12. Premier Support for the Windows Azure Platform One end to end support package for all Microsoft Products & Services Developer Benefits:  Designated Support Account Manager provides single point of contact for support & IT planning needs  Problem Resolution Support shorter response times & priority escalation paths should be required  Service Delivery Planning ongoing planning & execution cycle continuously improving IT operations & maturity  Access to specialized Azure Prevention and Resolution resources who deliver Developer Support, Support Assistance, Information Services, & Workshops Additional info: http://www.microsoft.com/premier Support Account Management Problem Resolution Support Workshops Premier Support Prevention and Resolution Resources Support Assistance Information Services
  • 13. Windows Azure Pricing Meters Elastic, scalable, secure, & highly available automated service platform Storage Compute Per Service Hour Starting at $0.12/service hour + Variable instance sizes Per GB stored & transactions Blob & table $0.15 / GB Storage Access = $0.10 / 100K Transactions Bandwidth Per GB transfer in or out of a datacenter US/EU Bandwidth = $0.10 in / $0.15 out / GB Asia Pacific = $0.30 in / $0.45 out / GB
  • 14. SQL Azure Pricing Highly available, scalable, and self managed distributed relational database service Web Edition Business Edition Per DB per Month Per DB per Month Up to 1GB DB Up to 10GB DB $9.99 + BW charges $99.99 + BW charges Data Transfers Windows Azure and SQL Azure data transfers within a subregion are not subject to BW charges
  • 15. Use the TCO calculator - estimate the price and the cost savings yield Windows Azure Services Windows Azure Costs ROI Comparison Provides consumption costs broken down by specific components within the Windows Azure environment Breakdown of annual infrastructure cost savings moving to the Windows Azure Platform ROI comparison between Windows Azure Platform and comparable onpremises data services For more information about pricing check out Understanding Windows Azure Platform Pricing course on Windows Azure.com To access the TCO Calculator go to: http://www.microsoft.com/windowsazure/tco/ Note: The TCO calculator is for informational purposes only, and provides an estimate to help appraise the potential savings of deployment to Windows Azure. The analysis report should not be interpreted as a commitment on the part of Microsoft, or the partner
  • 16. Microsoft Delivers Service Levels  Customer-oriented pricing options: Simple, Flexible and Comprehensive  Microsoft’s world-class service and support  Clear and Simple SLA Guarantees Compute Connectivity Instance Monitoring & Restart Database Availability Storage Availability Service Availability • Your service is connected and reachable via web • All running roles will be monitored continuously • Database is connected to the internet gateway • Storage service will be available/reachable (connectivity) • Service Bus endpoint will have external connectivity • If role is unhealthy, we will detect and initiate corrective state • Availability monitoring every 5-minute interval > 99.99% > 99.99% • Internet facing roles will have external connectivity > 99.95% • Your storage requests will be processed successfully > 99.99% • .NET Message operation requests will be processed successfully > 99.99%
  • 17. Partner Success eduify | write faster “ Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.” – Brian Mathews, Vice President, Autodesk “ Making a reliable cloud application can be really hard, and Azure uses .NET and Visual Studio tools we already know and that we already know how to put out into a marketplace. That's very helpful for us and it's helpful for our customers.” – Erik Johnson Research Director, Epicor “ With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.” – Jitendra Thethi Principle Architect, Infosys
  • 18. Microsoft is Your Trusted Technology Partner High-level services integrate with your on- premises application, extending your infrastructure into the cloud and enabling new types of solutions. On-Premises Application and Cloud Storage allows you to reduce IT tasks, and focus on delivering solutions, not managing technology infrastructure. Windows Azure is an open platform, enabling you to have vendor choice and increasing your flexibility in how to build applications. Microsoft is enterprise ready, providing a worldwide datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects. "It’s the transformation of our software, it’s the transformation of our strategy and our offerings across the board to fundamentally embrace services.” —RAY OZZIE
  • 19. NEXT STEPS 1 Get more information: 2 Quantify the Windows Azure Platform ROI: http://www.microsoft.com/windowsazure/tco/ 3 Resource Guide: www.microsoft.com/windowsazure/ Partner Learning Center: http://partner.microsoft.com/learning My blog: http://blogs.msdn.com/kaci Learn more and get started: www.micorsoft.com/windowsazure/getstarted Microsoft Azure Akademie (Czech only) Online traing 5.10. – 16.11. 2010 1 per week, 1 hour, 7 lessons Statement of participation Fully free Led by Dalibor Kačmář and Michael Juřek www.msdn.cz/AzureAkademie
  • 20. Case studies • • • Presentation of real world examples customer solutions Demonstrates examples of Windows Azure’s expertise with each application type Paints the complete picture of the solution
  • 21. Marketing Campaign Websites Application: Kia Motors America Scenario New Application Development Business Problem • Super Bowl ad campaign website needed to accommodate thousands of hits • On-premise model costly Windows Azure Platform Solution • Application developed and hosted on Windows Azure • Utilized SQL Azure for relational database needs Benefits • Quick development of website in two weeks by three developers, using code and assets developed in a prior campaign • Straightforward deployment required setting up a new Windows Azure account • Easily scalable that if traffic surpassed the amount the web roles could handle, team could add roles in just minutes • Team approximated a CapEx savings in excess of $100,000
  • 22. Web Presence Application: Kelley Blue Book Scenario Data CenterExtension Business Problem • Under-utilized server capacity • A need to scale quickly • Inefficient resource use Benefits • • • • • • Reduced capital expenditures with flexible scalability Improved operational cost flexibility Improved ability to deliver new services Reduced data center and hosting costs saving $100,000 annually More strategic use of IT resources, improving IT efficiency Dynamic application environment Windows Azure Platform Solution • Software-plus-services model • Moved Web site to the Windows Azure platform
  • 23. Web Presence Application: City of Miami Scenario Business Problem New Application Development • Improve the city’s applications that use powerful mapping technology • Shrinking IT budget Windows Azure Platform Solution • Application developed and hosted on Windows Azure Platform • Utilized Bing maps Benefits • • • • Reduced IT maintenance costs: A 75% savings in the 1st year over hosting on premises Fast time-to-market: 311 took less than 2 weeks to build Improved service offerings for citizens: 311 app enables non-emergency services Pay-as-you-go pricing model for Windows Azure : Pay for as the amount of usage, creating a less risky and more efficient model • Cost-effective disaster recovery: Enough server redundancy to keep infrastructure running at an event of a disaster
  • 24. Data-centric Services Application: AP Scenario Information as a Service Business Problem • Create a scalable application programming interface (API) that developers worldwide can use to incorporate news content Windows Azure Platform Solution • Deployed using Windows Azure Platform • SQL Azure stores news data metadata Benefits • Elimination of the planning and costly hardware investment traditionally required when creating a highly scalable product • Customers do not have to worry about capacity planning with Windows Azure • Straightforward development and faster time-to-market utilizing developer’s current expertise • Application provides new business opportunities and revenue stream
  • 25. Self-Managed Departmental Applications: Microsoft IT’s Giving Campaign Scenario Application Extension Business Problem • Internal volunteer online auction website • Team struggled to find available resources to maintain the site Windows Azure Platform Solution • Uses Windows Azure web roles for the front-end service • Can quickly scale as traffic dictates Benefits • • • • • Utilized existing developer expertise in the .Net framework Easily migrated from on-premise to the cloud by one developer in less than two weeks Quickly scaled to handle traffic throughout the campaign Kept SQL Server as an on-premises server, highlighting ability to use “hybrid” model In one month, the site raised nearly U.S.$500,000 with no downtime

Editor's Notes

  1. Move to back of the deck
  2. Virtualized Computation provides massive application scalability. Customers can build a combination of web and worker roles, and those roles can be automatically replicated as needed to scale the applications and computational processing power.•Storage Services allow customers to scale to store any amount of data – in any format – for any length of time, only paying for what they use or store.•Services Management takes place in the Fabric Controller, the core of Windows Azure Services Management. The Fabric Controller is where load balancing and application scaling take place. Additionally, the virtualized computational capabilities are performed here.•Security and Control with storage encryption and access authentication as well as over-the-wire encryption secures your data and application. Industry certification is a core part of the Windows Azure roadmap, seeking certifications on compliance with SOX, SAS70, and others. State-of-the-art data centers located around the would – or on your site – host your applications and data securely anywhere you desire, accessible from everywhere you allow.
  3. Simplify this infographicDatacenter with two instance in itDatatcenter with lots of instancesMultiple datacenters with multiple instancesArrows around the circle—go big, then go back down to smalldynamic, worldwide reach—a globe behind the multiple datacenterDatacenter=a warehouse icon, instance=sheet of paper from software and services graphic
  4. Azure is included in the standard Premier support package. Customers can expect the same standard of support end to end, on premise and off premise.Account manager is the single point of contact for IT evolution planning, coordination of proactive training and MSFT product optimization, as well as management and escalation of incidents.As a Premier customer, you are entitled to faster response times, and priority escalation paths, including Rapid On Site Support (ROSS) and access to Sr. Microsoft management in the case of business critical events.Account manager works with customer IT team to continually identify areas for improvement in both staffing knowledge and the Data Center. Microsoft Azure SMEs are available to deliver training and work with staff to optimize and improve the production environment.More details on support are available at MICROSOFT.COM/PREMIER or in the support section on the AZURE product site.
  5. Trust message—add header here