The document provides an overview of MRF Ltd., which began as a small balloon manufacturing unit and evolved into a tyre manufacturing company, and Jyothy Laboratories Ltd., a consumer goods company with a diverse product portfolio and significant turnover. It also highlights Jabong.com, an Indian e-commerce portal for fashion and lifestyle products, detailing its rapid growth and marketing campaigns. Overall, the document showcases the history, products, and strategies of these three companies in India.

1. 1

2. Introduction
• The company, MRF Ltd., originally started as a
small manufacturing unit of balloons, latex cast
squeaking toys and industrial gloves.
• A young entrepreneur, K. M. Mammen
Mappillai, opened a small toy balloon
manufacturing unit in a shed at Tiruvottiyur,
Madras (now Chennai).
• The company established its first office in 1949
at Chennai
It began the manufacturing of tyres in 1961.
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3. Products
• Tyres
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4. KEY COMPETITORS
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5. ADVERTISING
• Various ads in Televisions
• Billboards
• Sponsors to various racing events
• Sport accessories
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7. Introduction
• Jyothy Laboratories Ltd is a Mumbai-based fast-moving consumer goods
company founded in 1983.
• In 2009–10 the company reported a turnover of Rs 5.82 billion (US$98
million) and profit of Rs 800 million (US$13 million).
• The company has 21 manufacturing units at 14 locations across India.
• The company originated in Kandanassery, near Guruvayur in Thrissur district
of Kerala State by M P Ramachandran.
• It has 6 business divisions namely Fabric Care, Household Insecticide,
Utensil Cleaners, Fragrances, Personal Care and Fabric Care Service.
• Ujala, Maxo, Exo, Jeeva and Maya are some of the brands it owns under
these divisions. Ujala is the biggest brand in the company portfolio.

8. • S.Raghunandan is the whole time Director and CEO of Jyothy
Laboratories ltd.

9. Vision and Mission
• To develop innovative brands
• To tap high growth categories
• To reach untapped markets and explore
untapped segments to meet the day-to-day
requirements of every indian household

11.  Jabong.com is an Indian fashion and lifestyle e-commerce portal.
 It retails apparel, footwear, accessories, beauty products, fragrances, home
accessories and other fashion and lifestyle products.
The company is headquartered in Gurgaon.
The site started operations in January 2012. It was co-founded by Arun Chandra
Mohan, Praveen Sinha, and Lakshmi Potluri after which Manu Jain, & Mukul Bafana
joined the organization.
Introduction

12.  The managing officers are Arun Chandra Mohan and Praveen Sinha
 In March 2013, Jabong was shipping 6000-7000 orders a day. In March
2013, the annual revenues of Jabong was estimated to be 100-150 mn USD.
 During September 2013 Jabong was shipping 14,000 orders on a daily
basis out of which 60% were from small towns.
 Jabong was one of the most visited e-commerce sites during the Great
Online Shopping Festival 2013.
 Company representatives claimed that its revenues increased five to six
times compared to a usual day, and that Jabong set a record for sale in the
male fashion category.

13. Marketing campaigns
 The company's main source of promotion has been the internet.
 The company launched its first TV campaign in March 2012. Other
television campaigns appeared in September 2012 and during 2013
Jabong.
 In November 2013 Jabong together with Puma launched the digital fitness
campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.
 In a bid to position itself as an online fashion destination, Jabong has
partnered with Lakme Fashion Week for next four seasons and with
designer Rohit Bal for an exclusive collection.

14. Vision & Mission
 Broader selection of Products
Superior buying experience
On-time delievery of products
Quick resolution of any concerns