Detail and history of E-commerce Website.

3. • Google page rank 5/10
• Estimated website traffic net worth is $6.7million USD
• Receiving daily page review of 3million hits.
• Daily advertisement revenue $9,116USD and monthly revenue is $273,481 USD
• Linked with 2049 websites
(Source: http://ifour-consultancy.com)
"Be You“
Jabong sells shoes, apparel, accessories, beauty products, fragrances, sports equipment ,home
decor and furniture. The e-store at present carries over 1000 brands and over 90,000 products.
Other products include jewellery and gold coins.
243.78 crore
(Source: https://economictimes.indiatimes.com

5. •2011:Jabong was founded in the year 2011,however it started its operation in January 2012.
• Praveen Sinha launched it as an e-commerce portal to cater the fashion needs of men, women and kids
across footwear, apparel, jewellery and accessories
•It was owned by Rocket Internet from Germany 2012.
•In 2013 its value became 440milillon dollar.
•GFG became Jabong’s parent company in 2015. sales growth fell to a mere seven percent in calendar
2015, from 136 percent in 2014.
• The founders left the company in September 2015, and many speculated that Jabong may not be
revived.
•The new CEO Sanjeev Mohanty, who was hired in November 2015 revived the company again by setting
focussed strategies.
•In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.

6. •Jabong also used to have an international online shopping store called
Jabongworld.com.
•Which used to receive its highest amount of traffic from the United States,
Malaysia and Mauritius and other countries.
•Jabongworld.com was later shut down in mid 2016

7. • Jabong.com won the “Online Retailer of the Year” award in the first ETailing
India e- commerce industry awards in 2014.
• Jabong.com received the award for the ‘Most Impactful Launch of the year’ at
‘Pitch Brands 50 Awards 2013.
Jabong.com follows both inventory model and a controlled marketplace model.
•Inventory model: Products are sourced from brands and stored in the Jabong
warehouse.
•Controlled marketplace model: Jabong doesn’t store the inventory but takes
care of the Fulfillment, customer Service, and Returns if any.

8. •Jabong uses digital marketing to enhance the transactions and revenues. It uses social media to increase
engagement. Off-line media are used to generate awareness in small towns and cities.
•Jabong uses affiliate marketing to add advantage to the business and ran cost per sale (CPS) campaigns
with many affiliate networks in India. The payout being offered to the affiliates was up to 10 percent of any
sale.
•Jabong distributes shopping vouchers worth Rs 2500 to the users for first sign-up.
•Jabong uses email marketing in order to retain its members and make them visit again and again.
(Jabong used to send promotional emails every day to each of their members about new offers for sale.
Their E-mailer to registered users talks to customers on the promotional aspect and try to engage the
audience to get the click.)
•Jabong also regularly posts interesting articles on their blogs to increase brand awareness and engagement.
•Jabong utilizes Face book marketing opportunity efficiently. Within few months of their launch, it crossed
over lacs of fan following on their Face book fan page.
•Jabong also uses banner advertisement to get new visitors on the website.
•In Jabong’s digital strategy its Face book page has recently crossed 3.6 million likes, and has 119K+
followers on Twitter. They publish 10-12updates a day and almost all of them are self-promotional but still
are able to engage the audience.