MRF was founded in 1946 in Chennai, India and is now the country's largest tyre manufacturer. The company's vision is to be a global leader in polymers and help make India a global superpower in technology. MRF produces various tyre products as well as conveyor belts, coatings, and other rubber goods. It has a strong market presence in India through partnerships with major automakers and sponsorship of cricket and motorsports. While MRF faces competition and rising input costs, it maintains a leading position in India through innovation, brand recognition, and its large production and distribution network.

1. By
ABDUL HAMEED.A.H
SURESH BALAJI .R
MOHAMED AZARUDEEN.S
MADRAS RUBBER FACTORY

2.  K.M Mammen - Chairman & Managing Director
 Arun Mammen - Managing Director
 Rahul Mammen - Whole Time Director
 Ravi Mannath - Secretary

3.  MRF is India’s no.1 tyre manufacturing, export & import
company.
 Started in the year 1946 by K. M Maaman Mappillai.
 It produced conveyer belts, paints, balloons, toys.
 After that in 1961 it converted into Public ltd
& started manufacture of Tyre.
 Head Quarter- Chennai, India
ORIGIN OF THE
COMPANY

4. VISSION
 The vision of MRF is to emerge as pre-eminent global players in the field of
polymers and make INDIA a global super power in terms of technology and
life.
MISSION
 The mission of MRF is that zero defect, zero break down, zero accidents,
zero pollution, and there by zero losses with their new performance
standards.
VISSION & MISSION

6.  MRF involves in the development of cricket through its sponsorship of many
cricketers and MRF Pace Foundation.
 MRF is the bat sponsor of world-class batsmen.
MRF also conducts Motorsports in India for development and popularity of
various forms of the sport through Racing, Rallying, Motocross or Karting
MRF ACTIVITIES

7. MARKETING MIX
 Product
 Place
 People
 price

8. B A L O O N S
C O AT I N G S
T Y R E S C O N V E Y E R S
B E L T S
MARKETING
MIX

9.  MRF has been a leader in the passenger car tyre segment.
 By virtue of their market share, they have tradition been price makers.
 The rest of the tyre industry has followed the pricing cues set by these
leaders
 Markup pricing is the common pricing method followed the tyre industry

10.  excellent band recognition in all categories of vehicles in the tyre market.
 Sports celebrities and event endorsements a major vehichle for promoting their
brand
 7plants located in various places in south india.
 Its distribution channels include.
 Factories.
 Dealers.
 Carrying and forwarding agents
 Divisional and regional distribution centers

11. MRF INDUSTRY
COMERCIAL
TYRE
PASSANGER
TYRE
OTHERS

13. Sales & Profit & Loss
a/c chart

15.  MRF had collaborated with automobile OEM’s (original equipment
manufacturing) who source their tyres from MRF India are:-
 Maruti (45%)
 Mahindra and Mahindra (22%)
 Tata Motors (16%)
 General Motors (11%)
 Yamaha (6%)

19.  Segment: Automobile industry, manufacturing
industry.
 Target group: Heavy duty trucks/buses , small cars,
luxury cars (sport utility vehicle).
 Positioning: India’s no.1 tyre making company with
comprehensive tyre portfolio.

20. STRENGTHS
♦ Innovation
♦ Loyal customers
♦ Market leadership
♦ Strong financial position
♦ Supply chain
WEAKNESS
♦ Low R&D
♦ Rising rubber price
OPPORTUNITES
♦ Acquisitions
♦ Emerging market & expansion
abroad
♦ Product and service expansion
THREATS
♦ Competition
♦ Cheaper technology
♦ External changes

21. Providing education to children in rural area’s.
Tamilnadu corporation for development of women.
General health camps , medical camps and nutrition
awareness programme.

22. LATEST UPDATES
 The brand ambassador
ab de villers
 ICC global partnership

23.  Profit down 22%
 Have plan to start
new plant
LATEST
UPDATES

24.  25/April/16 MRF was achieved highest in customer satisfaction award by the J D
Power (Original Tyre Satisfaction Study) Asia Pacific 2016 India for the 12 time
continuously in the last 16 years.
 20/Jan/16 MRF Tyres announced a four-year deal with the ICC (International Cricket
Council) as a Global Partner for ICC events from 2016.
 01/Dec/15 The world's no.1 ranked batsman in Tests and ODIs, South Africa's AB de
Villiers has signed on as MRF brand ambassador.
 13/Aug/2015 MRF placed in the Top 50 list of Indian companies which conducts by
Forbes Super that constantly prove their worth One of India's largest tyre makers.