F@$&! CANCER: Attracting and Increasing Participation of the Youth Market to ...Hearts & Minds Advertising
A post-lunch presentation to future leaders of the Australian superannuation industry, it was created to shock attendees out of their food comas and the conventions of cause marketing for cancer awareness. The four hour workshop encouraged the ASIT Super Grads to work in groups to develop a response to their end-of-year group project: 'Attracting and Increasing
Participation of the Youth Market
to the Mother’s Day Classic.'
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
F@$&! CANCER: Attracting and Increasing Participation of the Youth Market to ...Hearts & Minds Advertising
A post-lunch presentation to future leaders of the Australian superannuation industry, it was created to shock attendees out of their food comas and the conventions of cause marketing for cancer awareness. The four hour workshop encouraged the ASIT Super Grads to work in groups to develop a response to their end-of-year group project: 'Attracting and Increasing
Participation of the Youth Market
to the Mother’s Day Classic.'
Elon Musk & Tesla (7 p's, Gale of creative destruction, Big idea)RGupta16
About Elon Musk, His Companies, About Tesla 7 P's , Big Idea, Gale of Creative Destruction, Tesla Stock Growth, Tesla Ranking in USA, Elon musk Companies & Ideas, Tesla Mission and Vision
Software used in most of the cars by Volkswagen had technologically made to look well supervised in emissions. Whereas the emissions where strongly taking place with a bluffed technology misleading its stakeholders. Studies revealed a significant difference between the actual and reported diesel emissions by the cars in terms of nitrogen oxides. After the Environment Protection agency of the United States, other countries emerged with violations against Volkswagen for installing cheat devices in half a million car models that led to the company’s inspection to get the model projects scrutinized. This caused the recalling around 11 Million diesel vehicles around the globe. The software is fitted in the vehicles resulted in around 40 times more hazardous gasses emitted from the cars than the federal limits.
“Are we going to accept that we have to reduce comfort to meet weight reducti...Torben Haagh
Dr. Olaf Biedermann, Director Innovation Europe at Faurecia Autositze GmbH, talks in the interview below about the on-going conflict between weight reduction and seating comfort and how the upcoming CO2 regulation affects it.
Read the interview with Dr. Olaf Biedermann, Faurecia Autositze GmbH here:
http://bit.ly/FaureciaBiedermann
The market is growing for services and solutions that enable the better brands of the future! Make sure you are fully informed on developing technologies and tools to grow your business. The Sustainable Brands Solution Expo at SB'13 is the place to source all of your needs – packaging solutions, supply chain management tools, reduction and offset solutions, plus more!
General Motors Company, commonly referred to as General Motors, is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services, with global headquarters in Detroit's Renaissance Center
In the department of What Might Have Been, we find a car almost no one who isn’t a car
industry insider has ever heard of – but which very nearly was.
You haven’t heard of it for good reason.
Well, good reason . . . from the point of view of other insiders. The ones inside the
government.
It is a car VW briefly brought out to show what could be done – and just as quickly
withdrew. Probably because it showed what could be done.
IMI International Volkswagen Brand Health: The Impact & AftermathSarah Stovold
Current perceptions of Volkswagen (VW) from studies conducted September 1st through October 26th, 2015. Report includes American and Canadian brand health scores, consumer sentiment, and social medial listening around the VW emission scandal.
Volkswagen financial analysis and emissions scandal impact.DanialAhmedSheikh
The presentation contains a very brief history of Volkwagen and some detailed financial and profitability analysis in comparison with the industry. The presentation ends with an analysis of the impact of ongoing emissions scandal.
Software used in most of the cars by Volkswagen had technologically made to look well supervised in emissions. Whereas the emissions where strongly taking place with a bluffed technology misleading its stakeholders. Studies revealed a significant difference between the actual and reported diesel emissions by the cars in terms of nitrogen oxides. After the Environment Protection agency of the United States, other countries emerged with violations against Volkswagen for installing cheat devices in half a million car models that led to the company’s inspection to get the model projects scrutinized. This caused the recalling around 11 Million diesel vehicles around the globe. The software is fitted in the vehicles resulted in around 40 times more hazardous gasses emitted from the cars than the federal limits.
“Are we going to accept that we have to reduce comfort to meet weight reducti...Torben Haagh
Dr. Olaf Biedermann, Director Innovation Europe at Faurecia Autositze GmbH, talks in the interview below about the on-going conflict between weight reduction and seating comfort and how the upcoming CO2 regulation affects it.
Read the interview with Dr. Olaf Biedermann, Faurecia Autositze GmbH here:
http://bit.ly/FaureciaBiedermann
The market is growing for services and solutions that enable the better brands of the future! Make sure you are fully informed on developing technologies and tools to grow your business. The Sustainable Brands Solution Expo at SB'13 is the place to source all of your needs – packaging solutions, supply chain management tools, reduction and offset solutions, plus more!
General Motors Company, commonly referred to as General Motors, is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services, with global headquarters in Detroit's Renaissance Center
In the department of What Might Have Been, we find a car almost no one who isn’t a car
industry insider has ever heard of – but which very nearly was.
You haven’t heard of it for good reason.
Well, good reason . . . from the point of view of other insiders. The ones inside the
government.
It is a car VW briefly brought out to show what could be done – and just as quickly
withdrew. Probably because it showed what could be done.
IMI International Volkswagen Brand Health: The Impact & AftermathSarah Stovold
Current perceptions of Volkswagen (VW) from studies conducted September 1st through October 26th, 2015. Report includes American and Canadian brand health scores, consumer sentiment, and social medial listening around the VW emission scandal.
Volkswagen financial analysis and emissions scandal impact.DanialAhmedSheikh
The presentation contains a very brief history of Volkwagen and some detailed financial and profitability analysis in comparison with the industry. The presentation ends with an analysis of the impact of ongoing emissions scandal.
This presentation illustrates the analysis of Harley-Davidson's competitive strategy. It is based on the case from Grant, R., 2010. Contemporary Strategy Analysis. 7th edition, pp. 636-654
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...Sage HR
How Volkswagen Mocked Corporate Social Responsibility:
“DieselGate” Outs Sustainable Business Sham
In September 2015, the automotive industry played witness to the largest scandal among its ranks in recent history, as Volkswagen was caught cheating with its pants down. The German car manufacturer had recently overtaken Toyota in sales, in the first half of 2015, to establish itself as the leader of the global car market. Though, this shouldn't have been a surprise to anyone, since VW was largely leading the automotive industry in terms of revenues, profits, and assets even in 2013.
The world was left with jaws agape in early September, as the German giant admitted to placing “cheat” software in roughly 11 million of its diesel-engined cars worldwide. Carried out since 2009 onwards, this subterfuge was perpetrated in an effort to deceive pollutant emissions testing in developed markets like US and EU. As investigations into the fraud continue, the primary reason seems to be that Volkswagen did not wish to install a Urea-based exhaust system marketed as AdBlue – roughly $336 per unit – into the “clean diesel” engines which they'd spent years developing for their 2009 models. In-house testing into the engines revealed that they emitted roughly 35 to 40 times the amount of nitrogen oxide, linked to smog, acid rain, asthma, and other illnesses, above the limits allowed by clean air legislation in developed nations.
Suddenly, the car manufacturer was faced with two options – go back to the drawing board and miss out on the 2009 car season, or spend exorbitant amounts of money to fix the problem by retro-fitting their engines with AdBlue. They chose option three – cheat through a “defeat device” software. Ironically, the test which ultimately uncovered the deception was carried out by independent American researchers – working for an NGO, rather than the EPA or other bigwig agencies – to show their European counterparts that diesel engines can be used with cleaner emissions. Despite their published efforts coming to light in 2014, however, the EPA was unable to make Volkswagen admit to the cheat till September 2015 – after threatening to withhold approval for VW's and Audi's 2016 diesel models.
Now, after having lost its CEO in the wake of the scandal alongwith almost a fifth of its share value, Volkswagen is looking at criminal investigations from the US and Chinese governments, a legal penalty for $18 billion for the roughly 482,000 cars it sold in US, and class-action lawsuits from owners of post-2009 VW Jetta, Golf, Beetle, and Passat, as well as similar Audi diesel models. Even though the firm has set aside roughly $7.3 billion to deal with this scandal, early projections show that this amount may be grossly insufficient.
By now, we're sure that you have a flood of unanswered questions – What are these “defeat devices”? How do they affect the car's performance?
For more visit > > > cake.hr
e3 MD Neil Collard presented Lessons From Automotive at Zetter Townhouse where he talked about how companies need to re-think what their core business provides, and instead think of how they can sell a service.
Content Sells Cars is showcasing content marketing best practices in the automotive industry.
Content is offering the aspiration, the inspiration and the education that's converting car brands' audiences into inspired, smarter, more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
Course - Online Mini MBA (Free)
Register - http://www.mybskool.com/100-day-mini-mba.php?course=FreeCourse
Core competence and strategic advantage
By Dr.Ashvini Ravi
Associate Dean – Academics
myBskool.com
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. German automobile manufacturer.
The biggest German & second largest automaker in the world.
Founded on 28 may 1937
Headquarters: Wolfsburg, Germany
Area served : Worldwide
Volkswagen means “people’s car” in German.
Its current slogan is “Das Auto”(“The Car”)
6. AWARDS
World car of the year .(2009, 2010, 2012, 2013)
European car of the year.(1992, 2010, 2013)
OTHER AWARDS
Green car of the year. (2009)
Motor trend car of the year.(2012)
Fastest hybrid car at 187 mph.(2012)
Most fuel efficient car.(2013)
8. PRODUCT REVIEW- VOLKSWAGEN POLO
Engine-1199 CC
Engine Description-1.2-litre 73.9bhp 12V
In-Line Diesel Engine.
No. of Cylinders-3
Maximum Power- 73.9bhp@4200rpm
Maximum Torque-180Nm@2000rpm
Fuel – diesel , Fuel injection type and it is a CRDI engine.
9.
10. HISTORY
Incorporated in 1908.
Establishment was fulfilled on the bases of group of
enterprising men.
To provide
People a safe effective and service oriented repository.
Free the business community from the cluster of greedy
money lender.
11. VISION
MISSION
To be the most preferred bank in the area of customer service,
stakeholder value and corporate governance.
To provide a secure, agile, dynamic and conducive banking
environment to customer with commitment to values and
unshaken confidence, deploying the best technology , standards,
process significant importance and to increase the stakeholder’s
value.
15. AWARDS
Best Bank in Asset Quality Award.
No.1 in Asset Quality – Business Today Ranking of Banks.
Best Old Private Sector Bank.
Special Award for excellence in Banking Technology from
IDRBT.
Best Banker Award(Mid Sized Banks)
Best Private Sector Banker Award.
Best Banker- All rounded expansion Award.
Best Banker- Efficiency and Profitability Award.
19. HISTORY
Found its beginning in the wake of world war II.
Its old name Tokyo Tsushin Kogyo.
Name is derived from sonus.
It is Japanese multinational conglomerate corporation.
Products: consumer electronics, semiconductors, video
games, media/entertainment, computer hardware, telecom
equipment, financial services