MARINE PRODUCTS DEVELOPMENT AUTHORITY for international marketing

1. MPEDA ESTABLISHED
10/12/2015RolesServicesINTRODUC
TION
Submitted by:-
Parth shah
Roll no:-55
parth.shah.fms14@g
mail.com
9429512479
MARINE PRODUCTS EXPORT
DEVELOPMENT AUTHORITY
MPEDA

2. MPEDA-MARINE PRODUCTS EXPORT
DEVELOPMENT AUTHORITY
INTRODUCTION:
The Marine Products Export Development Authority (MPEDA) is a Government of India
company headquartered in Kochi. It was constituted in 1972 under the Marine Products
Exports Development Authority act 1972. Registration is done for the following categories
viz. Manufacturer Exporter, Merchant , Route through Merchant & Ornamental Fish Exporter
and also for entities such as Fishing Vessels, Processing Plants, Storage Premises,
Conveyance, Pre-Processing Centers, Live Fish Handling Centre, Chilled Fish Handling
Centre, Dried Fish Handling Centre, Independent Cold Storages And ice plants The role
envisaged for the MPED under the statute is comprehensive-covering fisheries of all kinds,
increasing exports, specifying standards, processing, marketing, extension and training in
various aspects of the industry.
MPEDA functions under the Department of Commerce, Government of India and acts as a
coordinating agency with different Central and State Government establishments engaged in
fishery production and allied activities.
HOW MPEDA ESTABLISHED???
India and its highly promising seafood industry needed an organization to spearhead the
market promotion of Indian seafood products abroad and to tap the enormous fishery
potential of India. This need has led to the formation of the Marine Products Export
Promotion Council (MPEPC) by the Government of India in September 1961. MPEPC
played the role of promoting and developing export of marine products and subsequently
seafood export promotion has become an integral part of policy frame works of the
Government of India. The port of Cochin, which handled about 60% of seafood exports in
those days, made Cochin the ideal home for the MPEPC to set up its base.
After its formation, MPEPC studied and comprehended the India‟s marine exports sector that
convinced the Government to implement policies for the advancement of marine products
trade. In the early 70s, a study conducted by MPEPC found that only 25% of the total
freezing capacity and 13% of the canning capacity were being utilized. Immediately
thereafter Indian Institute of Foreign Trade (IIFT) conducted a survey on „India‟s Export
Potential of Marine Products‟, under the aegis of the Ministry of Foreign Trade and USAID
(Export Promotion Division). Both the studies, directly and indirectly pointed to the need for
creating a strong organization capable of catering to the all-round development of the seafood
industry including production, processing, export and marketing. Based on the studies
Government of India established The Marine Products Export Development Authority
(MPEDA) on 20th April 1972 by an Act of the Parliament. The MPEPC subsequently went

3. into voluntary liquidation and all the staff members got absorbed into the MPEDA on 24th
August 1972.
MPEDA was given the mandate to promote the export of seafood from the country. It was
also envisaged that this organization would take all actions to develop and augment the
resources required for promoting the exports of “all varieties of fishery products known
commercially as shrimp, prawn, lobster, crab, fish, shell-fish, other aquatic animals or plants
or part thereof and any other products which the authority may, by notification in the Gazette
of India, declare to be marine products for the purposes of Act”.
The Act also empowered MPEDA to take all measures required for ensuring sustained,
quality seafood exports from the country. Anticipating increased raw material requirements,
the Act has given MPEDA the responsibility of not only developing deep sea fishing but also
aquaculture. MPEDA was also given the authority to prescribe for itself any matters which
the future might require for protecting and augmenting the seafood exports from the country.
It was also empowered to carry out inspection of marine products, its raw material, fixing
standards and specifications, training, regulating as well as take all necessary steps for
marketing the seafood overseas.
In a nutshell MPEDA was to work for the holistic development of seafood industry in India
to realize its full export potential as a nodal agency. Based on the recommendations of
MPEDA, Government of India notified new standards for fishing vessels, storage premises,
processing plants and conveyances. MPEDA‟s focus is primarily on five areas namely
Capture Fisheries, Aquaculture, Processing Infrastructure & Value Addition, and Quality
Control & Market Promotion.

4. Services Offered by MPEDA
 Registration of infrastructure facilities for Seafood Export trade
 Collection and dissemination of trade in formation
 Projection of Indian marine products in overseas markets by participation in overseas
fairs and organising international seafood fairs in India
 Implementation of development measures vital to the industry like Distribution of
insulated fish boxes, putting up fish landing platforms, improvement of peeling sheds,
modernisation of industry such as upgrading of plate freezers, installation of IQF
machinery, generator sets, ice making machineries, quality control laboratory etc.
 Promotion of brackish water aquaculture for production of prawn for export.
 Promotion of deep sea fishing projects through test fishing, joint venture and equity
participation.
Roles and responsibilities of MPEDA
 Registration of infrastructural facilities for seafood export trade.
 Collection and dissemination of trade information.
 Promotion of Indian marine products in overseas markets.
 Implementation of schemes vital to the industry by extending assistance for
infrastructure development for better preservation and modernized processing
following quality regime.
 Promotion of aquaculture for augmenting export production through hatchery
development, new farm development, diversification of species and up gradation of
technology
 Promotion of deep-sea fishing projects through test fishing, joint ventures and up
gradation & installation of equipment to increase the efficiency of fishing.
 Market promotional activities and publicity.
 To carry out inspection of marine products, its raw material, fixing standards and
specifications, training, regulating as well as to take all necessary steps for
maintaining the quality of seafood that are marketed overseas.
 Impart trainings to fishermen, fish processing workers, aquaculture farmers and other
stake holders in the respective fields related to fisheries.
 Conduct research and development for the aquaculture of aquatic species having
export potential through Rajiv Gandhi Center for Aquaculture (RGCA).
 Conduct extension and awareness activities, trainings etc. through Network for Fish
Quality Management and Sustainable Fishing (NETFISH) & National Centre for
Sustainable Aquaculture (NaCSA).
 To prescribe for itself any matters required for protecting and augmenting the seafood
exports from the country in the future.
Other important work done by MPEDA:-
MPEDA said the service was provided free of cost to farmers all over India and would enable
them to make an informed decision on harvest of their produce and get better price
realization.
The Marine Products Export Development Authority (MPEDA), nodal agency for promotion

5. of marine exports from India, has launched two mobile based applications, which would help
farmers get prices on shrimp and capture data on aquaculture through mobile.
The agency has launched an Android-based mobile app called mKrishi, which will enable
farmers get expert guidance on all operations, besides helping with book keeping and weather
information. mKrishi is under pilot in Gujarat and will be extended all over India in the next
three months.
MPEDA has also revamped its website and launched online registration portal for exporters.
MPEDA is providing price related market information of Vannamei and Black Tiger shrimp
to farmers. The farmers have to give a missed call to a predetermined number and they will
get the prices of various grades of these two shrimp varieties in major markets such as Japan,
the U.S. and EU through an SMS, according to the statement.
MPEDA said the service was provided free of cost to farmers all over India and would enable
them to make an informed decision on harvest of their produce and get better price
realization.
A practical session on collection, fixation, preservation of shrimp samples, operation of brood
stock multiplication center and bio-security requirements and role of aquatic quarantine
facility in ascertaining the Specific Pathogen Free (SPF) status in imported L. Vannamei
brood stock and other topics would also be discussed, said by MPEDA Deputy Director.
Chief Minister N. Chandrababu Naidu held a meeting with MPEDA Chairman Leena Nair
recently and discussed on giving a boost to shrimp and fish production and exports from the
State. Mr. Naidu asked MPEDA and Fisheries Department officials to organize a meeting to
discuss the diseases causing loss to aqua farmers and how to prevent them, said MPEDA
Deputy Director (Aquaculture) S. Kandan.
Commissioner of Fisheries Ram Shankar Nayak will explain on the laboratories being
manned by Fisheries Department and the measures being taken by the government to
promote aquaculture.