We allknw that what is market it is simply a place where sellers and buyers met… thaat we have studiesd in previous sem.. We have studies various types of market… monopolistic, competivei, oligopoly… etc ssoooooo… firdst of all let me put forward the idea of ………………………
After this slide tell about the puddles and fresh water in india and the main resource is fish… it support financially and nourishes the common man During 19th century, the fisheries was the only source of sustenance for a segment of the population living in the coastal region, and on the banks of rivers, lakes and canals in India. Fishing in general was a hereditary profession carried on from generation to generation with almost all the members of the family taking part in it to varying degree. The socio-economic condition of fishermen was very poor. The fishermen belonged to the lowest stratum of society and fishing was generally regarded as one of the meanest of all trades and profession.
Demand for fish in india can be 2 type… domestic demand for fish and demand for fish with in india and international demand
They can further be divided in to large medium and small
Domestic demand for D H C are from these sectors
Regional means geographical classidfication
Regional means geographical classidfication ….
HIGHEST IS GUJRATH THEN KERALA FOLLOWED BY MAHARASHRTRA
MARKETING OF FISH IN INDIA DEMAND
SEMINAR ANJU.P ROLL NO:3 THIRD SEMESTER SIF CUSAT
What is marketing?The management process through which goods and services move from concept to the customer. marketing is based on thinking about the business in terms of customer needs and their satisfaction.
DEMAND “ desire for a commodity backed by purchasing power and also willingness to pay ” OrQuantity demanded of a a commodity by a consumer at a given price during a specific time period
. Demand for fish and fishery products are increasingconsiderably ,both at domestic and export front. This has been caused due to the health concerns and theperception of fish as a healthy food with high levels of digestible protein , PUFA and cholesterol lowering capabilities..
. India is the third largest producer of fish 7 th in shrimp aquaculture production India has a long coastal line 8129km 9 coastal states 4 union territories(In which wide spectrum of flora and fauna isseen) 3.9 million ha of estuary 2.54 million ha salt affected coastal soil 5 million ha mangrove
. Fish production –in 1950-1951 is.752 milliontonn. Nw Reached 8 million ton in 2010-2011 Export of marine product from India 2010-2011 is of 2.67 billion dollars From 2009-2010 when we take the data ithave grown 10.96% considerably Shrimp export increased due to the increaseof export of 10000 tonne of white leggedvennamei shrimp and p. monodon
PRODUCTION OF FISH9000 PRODUCTION OF FISH8000 .7000600050004000 PRODUCTION OF FISH300020001000 0
The projected demand for fish in the country ( 2012) is 9.74 .million tone,Demand for fish in for domestic market is 5.9 million t . The projected supply of fish is 9.60 million t (by 2012 )with major share is from 2 area 5.34 million t from inland aquaculture 3.10 million t from marine fisheries The fisheries sector contributed Rs 67 913crores to the GDP (at current prices) during 2009-2010
. Frozen shrimp continued to be the major exportitem , it accounts for 46% of total dollar earning. The fisheries sector contribute around 29,707crores to the countries economy It constitute 1.04 % of GDP 5.34% of agricultural GDP in the last 5 year plan Only 56 % of the population of India consumes fish Per capita consumption of fish is 9 kg per year Global per capita consumption 12 kg per year Exclusive economic zone 2.02 m km2
.When considering the fish production by state westBengal occupy the first position with 1615.313 tone fish 2010-2012 Andhra Pradesh occupy second position 1349.940 Gujarat third position 774.902 . Kerala have fourth position 681.613 followed by Maharashtra having of 576.987
. (PRAWN, SHIRMP, FISHES ETC.) import 458209t export 6150tDadra & Nagar Haveli have lowest production .05 t
.WHEN CONSIDERING THE INLAND PRODUCTION OF FISH OF 2007-2008West Bengal is holding first position with a production of 1264.53 t AP. Is following with 755.20 t Utter Pradesh -325.95 t Bihar- 319.10 t Orissa -218.72 t
carp. When we take in to consider the major carp, minor carp, exotic carp.. Etc.. West Bengal is the leadingstate who produces 1181005 ton production followed byAndhra Pradesh -802182 tBihar- 274940 tOrissa – 225339 tTamil nadu – 221810 tAssam -202282 t
Mechanized.vessels 58,911 Non-motorised vessels 104,270 Motorized vessels 75,591 • NE coast - sciaenids, catfish and pomfrets(together contributing 74.0% to the demersallandings). • SE coast - silverbellies and pigface breams • SW coast - threadfin breams and other perches • NW coast - sciaenids, catfish and threadfin breams
. Disposition of catch fresh formFrozenCuredCanningMiscellaneous
. In the year 1961 47.91% fish marketed in freshform& 43.69% in cured form, In the year 1980 65.17 % marketed in freshform, 5.98 in frozen ,cured 21 % , .21 % used forcanning, other miscellaneous 1.98 % In the year 1990 fresh -65.18%, frozen7.46%, 15.63 %cured, .76 % canning , 1.65%miscellaneous fishes
. In the year 2000 fresh fish -76.36%,frozen4.93%, cured 6.05%,canning -.89% , miscellaneous -.74% In the year 2007 fresh is 83.42%, frozen 5.86%, cured 5.08%, canning .35% , miscellaneous .02%.
Elasticity of demand •Income elasticity •Price elasticityThe demand for any given good is influenced not only by the price of the good and substitutes but also the buyers income Income elasticitys can be calculated both for short term [ 2 yrs] and long term [ coming 30 years] Most of the good s are normal goods with positive income elasticitys.
. Demand increases as income rises, negative income elasticitys can be found for inferior goods. Thus less expenssive fishes such as mackerel, anchovies, sardine, carp, cat fish are considered as inferior goods. When the real price of both high value and low valuefish increases , it create its effect on demand in 2 ways An increase in real price will reduce the quantity demanded . Then second a rice in price of relative commodity like chicken will shift the customers demand towards low priced fishes
. A huge shift in income may tend the customers to take value added ready to eat products… But in long and short according to most of theeconomist the demand for fish is inelastic in terms of rice in income. Actually a rice in income have noeffect in demand for fish .. It remains the same since the quantity demanded by the customers now and then remains the same.
.. MANUAL ON FISHERY STATISTICS ,CSO-MFS-2011 PRESENT AND FUTURE SCENARIO OF INDIANMARINE FISHERIES ,DR. P.U. ZACHARIA,HEAD, DEMERSAL FISHERIES DIVISION CMFRI, COCHIN VISION 2030 CIBA ECONOMIC SURVEY 2011-12 STATSSTICALDEPARTMENT THE STATE OF WORLD FISHERIES ANDAQUACULTURE 2010 THE STATE OF WORLD FISHERIES ANDAQUACULTURE 2011 MARKETING SYSTEM AND EFFICIENCY OF INDIANMAJOR CARPS IN INDIA§,B. Ganesh Kumara*, K.K. Dattab, G.Vidya Sagar Reddyc and Muktha Menona
. Annual report of CMFRI 2010-2011 Domestic Fish Marketing in India – ChangingStructure, Conduct,Performance and Policies♣ B. Ganesh Kumar*a, K.K. Dattaa, P.K. Joshia, P.K.Katihab, R. Sureshc, T. Ravisankard,K. Ravindranathe and Muktha Menon CIBA annual report 2010-2011 CLIMATE CHANGE AND INDIA:A 4X4ASSESSMENT A SECTORAL AND REGIONALANALYSIS FOR 2030S Demand for Fish by Species in India:ThreestageBudgeting Framework*PradumanKumar1, Madan M. Dey2 and Ferdinand J. Paraguas3 marketing of fish in India third edition, agriculturalmarketing series.