Some patients will seek as much information as they can about a study, but others will wait until the information is shown to them. Studies show people remember 80% of what they see, so why not show potential patients about your study or brand through video? Using video in various forms has almost become a staple in digital marketing tactics and pharma is just recently beginning to incorporate such digital media tactics. Join us to discuss whether video is right for your target audience.
This webinar, presented by Simonne Valdez and Keith Brady from ClinEdge, will explore the use of video for patient recruitment and how to effectively target the right patients to get the most ROI.
This webinar will explore:
Why create a video for your clinical trial
When to use a video
Type of video to use
The best online videos beg the question: "How did they do that?!” Video remains a mystery to many organizations because of all the questions that go into even a 30-second video: What do we want to achieve? What is our message? What style will we use? How we will distribute this? How will we measure success?
Our panel features organizations big and small as they talk about the process and decisions that went into creating one of their videos. We'll discuss the strategy, the production, and the distribution—then show the result! Organizations will walk away with a clear understanding of how the most strategic, successful videos are made and used.
http://www.see3.net/event/2010-nonprofit-technology-conference
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
The best online videos beg the question: "How did they do that?!” Video remains a mystery to many organizations because of all the questions that go into even a 30-second video: What do we want to achieve? What is our message? What style will we use? How we will distribute this? How will we measure success?
Our panel features organizations big and small as they talk about the process and decisions that went into creating one of their videos. We'll discuss the strategy, the production, and the distribution—then show the result! Organizations will walk away with a clear understanding of how the most strategic, successful videos are made and used.
http://www.see3.net/event/2010-nonprofit-technology-conference
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
Topics in this volume include: An overview of the changing world of digital video advertising, exploring the potential of Vine and Instagram as networks to visually engage mobile users, optimization best practices for YouTube videos, the advent of shop-able video and how it’s being embraced by Amazon.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
Engagement and Influence at Scale: The Power of Video InsightsRay Poynter
According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is also driving the rapid rise of video research rapidly. Join Voxpopme’s Global Marketing Lead, Tom Higgins, as he explores why video is proving so influential, how it’s is spreading throughout our organisations and how video insight technology is giving researchers new methods for shaping the future of their businesses with real customer stories.
Video is projected to be 84% of online traffic by 2018. That’s because video is engaging, and it’s also a
powerful tool for telling the story of your brand and your destination. Marla Johnson demonstrates how you
can convert an audience with the unique advantages of video marketing.
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
Topics in this volume include: An overview of the changing world of digital video advertising, exploring the potential of Vine and Instagram as networks to visually engage mobile users, optimization best practices for YouTube videos, the advent of shop-able video and how it’s being embraced by Amazon.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
Engagement and Influence at Scale: The Power of Video InsightsRay Poynter
According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is also driving the rapid rise of video research rapidly. Join Voxpopme’s Global Marketing Lead, Tom Higgins, as he explores why video is proving so influential, how it’s is spreading throughout our organisations and how video insight technology is giving researchers new methods for shaping the future of their businesses with real customer stories.
Video is projected to be 84% of online traffic by 2018. That’s because video is engaging, and it’s also a
powerful tool for telling the story of your brand and your destination. Marla Johnson demonstrates how you
can convert an audience with the unique advantages of video marketing.
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
10 YouTube Trends Redefining Content in (2).pdfelianapeter1
10 YouTube Trends Redefining Content in
2023
In the dynamic world of online content, YouTube remains an undisputed leader,
continuously shaping trends and influencing digital culture. As we embrace the year
2023, it’s essential for content creators and marketers to be at the forefront of the latest
YouTube trends that can catapult their success.
From revolutionary content formats to YouTube algorithm shifts, this guide explains the
10 most potent YouTube trends to leverage this year.
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Micro-video is a type of content marketing that was one of the most dominant trends in social media in 2013 and shows no signs of slowing down in 2014. Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials.With five tweets per second containing a Vine link, over 150 million users on Instagram, and over 58 million users on Keek, micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials. Micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
The number of platforms for video consumption is growing as well, with mobile video becoming huge. Mary Meeker’s Internet Trends 2015 found that video accounts for 55% of all mobile traffic. That’s up almost 10% in just three years.
CMI’s own research found that nearly 80% of B2B companies are using some form of video in their content marketing. This percentage has been steadily increasing over the last three years (70% in 2013, 73% in 2014, and 76% in 2015).
So, how do today’s marketers rise above the noise? As we started to explore this question, three overarching challenges emerged:
How do businesses empower themselves to create videos (cost effectively) in the first place?
Once businesses are creating videos, how do they scale this ability across the business?
Once businesses have a functional process for creating videos, how do they use this new skill to differentiate the content they’re producing?
In short, how do marketers start smart, scale up, and stand out by using video as an intelligent piece of a content marketing approach?
The Making Video Work newsletter features recent productions Gordon O'Neill plus ten of the worst mistakes you can do on YouTube and some sage advice, Don't make a video.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
CRISPR-Cas9, a revolutionary gene-editing tool, holds immense potential to reshape medicine, agriculture, and our understanding of life. But like any powerful tool, it comes with ethical considerations.
Unveiling CRISPR: This naturally occurring bacterial defense system (crRNA & Cas9 protein) fights viruses. Scientists repurposed it for precise gene editing (correction, deletion, insertion) by targeting specific DNA sequences.
The Promise: CRISPR offers exciting possibilities:
Gene Therapy: Correcting genetic diseases like cystic fibrosis.
Agriculture: Engineering crops resistant to pests and harsh environments.
Research: Studying gene function to unlock new knowledge.
The Peril: Ethical concerns demand attention:
Off-target Effects: Unintended DNA edits can have unforeseen consequences.
Eugenics: Misusing CRISPR for designer babies raises social and ethical questions.
Equity: High costs could limit access to this potentially life-saving technology.
The Path Forward: Responsible development is crucial:
International Collaboration: Clear guidelines are needed for research and human trials.
Public Education: Open discussions ensure informed decisions about CRISPR.
Prioritize Safety and Ethics: Safety and ethical principles must be paramount.
CRISPR offers a powerful tool for a better future, but responsible development and addressing ethical concerns are essential. By prioritizing safety, fostering open dialogue, and ensuring equitable access, we can harness CRISPR's power for the benefit of all. (2998 characters)
Telehealth Psychology Building Trust with Clients.pptxThe Harvest Clinic
Telehealth psychology is a digital approach that offers psychological services and mental health care to clients remotely, using technologies like video conferencing, phone calls, text messaging, and mobile apps for communication.
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
How Video Enhances Your Patient Recruitment Strategy
1. How Video Enhances Your Patient Recruitment Strategy
Presented by:
Simonne Valdez, Marketing & External Relations Manager - ClinEdge
Simonne is the Marketing Manager for both ClinEdge and BTC Network where she is able to leverage
her knowledge of marketing and lead nurturing to grow the business sales pipeline for both
companies. Simonne implements new strategies to increase overall web presence and her passion
lies in applying innovative marketing to increase overall brand presence.
Moderated by:
Georgia Ward, Senior Graphic & Web Designer - ClinEdge
Presented by:
Keith Brady, Owner at Keith Brady Media, LLC
Keith Brady works in conjunction with ClinEdge to produce, direct, shoot and edit any patient-
centric recruitment video campaigns. Keith is also the owner of Keith Brady Media LLC based out
of New York. Keith has been shooting and editing videos since 2002 and has worked across a
broad range of genre's. He's a firm believer that now (more than ever), video is the absolute best
tool a company can use to achieve their marketing goals.
2. Agenda
WHY CREATE A VIDEO FOR YOUR CLINICAL TRIAL
WHEN TO USE A VIDEO
TYPE OF VIDEO TO USE
VIDEO CONTENT
VIDEO EXPOSURE/DISTRIBUTION
EXAMPLES
6. Patients get information over-load
“The easier we make it for [patients] to
understand, the more likely it is they will
use it and the less time the doctor has to
spend explaining it.”
–Brian J. Zikmund-Fisher
8. What are patients searching for?
TREATMENTS
DOCTORS
HOW TREATMENTS ARE ADMINISTERED
9. Why Video?
SEARCH
• 1/3 of US adults search their symptoms
• 8 in 10 health inquiries start online
• By 2018 online video will account for 74% of all online traffic
“Every day, millions of people find videos on Google
search and we want them to be able to find your
relevant video content.”
– Google
11. When to use video
WHEN THERE’S HIGH SKEPTICISM WITH A TRIAL OF A PARTICULAR INDICATION
• Invasive treatments
• Bad publicity (patients going blind, etc)
LOW PATIENT POPULATION, VIDEOS CAN EXTEND REACH
• Easily sharable online by followers
Videos turn watchers into advocates as 92% of mobile
video consumers share videos with others while social video generates
1200% more shares than text and images combined.
Big media presence can create viral effect
• Video ads get imprinted and remembered
of users recall a video ad they viewed in the past 30 days80%
12. When to use video
PARTICIPATING SITES ARE WIDESPREAD GEOGRAPHICALLY
• Trial is willing to pay for travel
• Doesn’t need to target specific geographies, lower costs
• On average businesses investing in video advertising experienced:
more impressions more clicks higher CTR more conversions
STAND OUT AGAINST COMPETING TRIALS OR IN A SATURATED MARKET
Point out success in earlier phases
as many consumers would prefer to watch a video about a product than to read about it
LOWER STIGMA OR REDUCE EMOTIONAL STRESS OF NEGATIVE BIASES
• Instant information delivered about trial that’s easily digested
• Appeal to caregivers who are gatekeepers to a loved one
52% 50% 10% 27%
4X
13. What about IRB approvals?
• Outline overall talking points and content to be covered
submitted to IRB for any initial feedback or changes needed
• Film based on approved talking points
• Transcribe video content to print – submit to IRB
• Based on IRB feedback, edits made
• Final video submit to IRB for final approval
16. POLL #1
Have you used video as a
recruitment tool or for
brand awareness?
17. Type of video
MEET BASIC STANDARDS
High Definition
Less editing/processing will provide genuine connection
Subtitles
85% Of Facebook Videos Are Viewed Without Sound, adding
captions to videos increases the watch time by 12%
18. Time is of the essence
18
VIDEOS LOSE VIEWERSHIP OVER TIME… BUT WHY?
THE SCARY BUT TRUE REALITY OF OUR DIGITIZED WORLD…
A Microsoft study says that a goldfish has an attention span on 9 seconds and
humans these days have an attention span of approximately 8 seconds.
That’s right! There’s a better chance a goldfish sticks around to watch your video
longer than a human being!
WHY DO PEOPLE LEAVE?
• Distracted
• Bored
• Not for them
HOW TO HOLD VIEWERS?
1. Get to the point immediately!
2. Put the good stuff in the beginning
3. Keep it personal
KEEP IT SHORT: 1-2 MINUTES IN LENGTH!
19. Types of Videos: Company Overview
19
ONE OF THE BEST INVESTMENTS YOU CAN MAKE FOR YOUR BRAND
• A company video creates brand legitimacy and instills trust.
WHAT SHOULD THIS VIDEO SAY?
Who we are How we do it Why we do it
This is an investment that will live on for years to come so make sure it’s done
professionally.
EXAMPLE: https://youtu.be/bl3PIj--mDE
Corvallis Clinic
1 2 3
20. Types of Videos: Testimonial
EXAMPLE: UC Davis Health
https://www.youtube.com/watch?v=tv-6w4hDQHc
IMMEDIATELY BUILDS CONFIDENCE WITH PROSPECTIVE PATIENTS
A video driven by testimonials leaves less room for clients to doubt you!
GUIDELINES WHEN SEEKING TESTIMONIALS:
Good Patients and PI’s
Authenticity
Diversity
Concise
Benefits
21. Types of Videos: Educational
NO ONE FORGETS THEIR FAVORITE TEACHERS!
You can very easily be a site that just tests out new meds but, you can very quickly
Become trusted health resource by creating and sharing educational videos.
Animal videos are a huge sensation on YouTube. We’ve all watched them. A
Google article (source below) says that education and learning videos earn 4X the
watch time as compared to animal videos.
*Information-seeking is one of the top three reasons people watch YouTube and there are 500M
views of learning-related content on YouTube every day.
TIP: Interview PI’s and use twenty second snippets on social channels. Post three
a week to FB and on your websites blog and you’ll create a nice audience over time!
People will be more inclined to share newly learned information that brings value to
them (hello free marketing)!
DISTINGUISH YOURSELF AS A RESOURCE
EDUCATION VS THE ANIMAL
22. Types of Videos: Existing Videos
YOU’RE NOT LIMITED TO ONLY THE VIDEOS YOU INVEST IN!
ACTIVE STUDIES
If you have an active study – ask the sponsor / CRO /
Recruitment firm if they have any media that you can
share! This comes at no cost and still promotes
A study that you’re actively recruiting for!
IT’S ALL RELATIVE
Search information relative to your study on YouTube and share those videos!
Not all of your company’s video content needs to be your own. Share relative
information and give a shout out to the source of the information. Perhaps they’ll
like your pages and share some of your information down the line!
23. Video shoots lead to Micro Content
23
& MICRO CONTENT IS AMAZING.
WHAT’S MICRO CONTENT?
There’s going to be a lot of extra video that didn’t make it into your final one to
two minute video. When you hire a production company for a full day of
interviews and B-roll, you then own all of that footage. You can assemble small 15
to 30 second videos that you continually put out to keep the marketing relevant
and fresh!
CONSISTENCY
Creating a video is a great step in your marketing plan. But, consistency is key. If you
want to be a true force in digital marketing, you have to continually be pushing out
information regularly. Micro Content is king and you can get a lot of it from your
initial production!
24. POLL #2
How many of you include social
media in your patient recruitment
or general marketing budgets?
27. Social moving to more of a video platform
• Here’s an example of a ClinEdge
video, posted organically.
• Dark orange is the number of extra
views we got by adding only $10 for
1 day
• $10 = 974+ views with our specific
targeting
• 413 Engagements
28. EARLY CLINICAL TRIAL VIDEO STATS SHOW POSITIVE RESULTS
In one example, a pharmaceutical manufacturer was able to fully
enroll a clinical trial in just four months, using digital and social
media including an introductory video on YouTube.
The team saw traffic to the trial’s website increase by 6,474% by
the third month, resulting in close to 70,000 website visitors who
looked at one or two pages of content.
29. Case study: Sharing video on social
SITUATION
A clinical trial was recruiting patients with recurrent Anaplastic Astrocytoma
(AA), a grade 3 glioma. The study was being conducted across the US as well as
in a number of European countries. AA affects about 5-8 per 100,000 people,
and in order to qualify these patients must be experiencing their first recurrence
or progression after surgical resection or chemotherapy treatment.
ACTIONS
The ClinEdge team created study branded social media
pages on FB and twitter to engage with the brain tumor
community and spread awareness in groups to reach
relevant organizations, individuals, and specialists. Along
with consistent engagement through social media and
outreach to potential referral sources nationwide, a
promotional and informational video was created.
30. Case study: Sharing video on social
FB Total Twitter Total
REACH 2673 IMPRESSIONS 7587
VIEWS 966 VIEWS 771
SOLUTION
This video was published online and utilized the study branded social media
pages to reach a broad audience relevant to the study. Through posting the
video on social media, it was a highly-shareable, useful tool to provide
information to potential patients or their loved ones. Using this patient friendly
and informative format, viewers are given a high-level overview of the study.
This video helped to reach patients in an approachable method and direct
viewers to a study landing page for follow up by study site staff.
33. Questions?
Please take this time to submit questions in
the webinar question box on the right
How Video Enhances Your Patient Recruitment Strategy
Simonne Valdez & Keith Brady
