From Invitation to Conversation: How to Run a Stress-Free Online Focus Group

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Even the most seasoned market researcher will spend days (or months) organizing in-person focus groups. But it doesn't have to be that way. The solution to this time suck is simple; get them online. Learn how to connect with hard-to-reach audiences, get a higher participation rate, and easily moderate the group for efficiency and effectiveness.

Software

Ditch the in-person focus group! Get ‘em online!
Thursday, April 16, 2015 www.surveyanalytics.com
Welcome to the webinar:

RUDLY RAPHAEL
President
qSample
JIM KITCHENS, Ph.D.
President
The Kitchens Group
JOHN JOHNSON
Chief Growth Ofﬁcer
Survey Analytics
INTRODUCTIONS

AGENDA
ü  Explaining the Research
ü  Why an Online Focus Group?
ü  A Better Approach
ü  Questions and Answer Session

EXPLAINING THE RESEARCH
ü  Allows the researcher to select pre-determined options.
ü  Invite large set of respondents to complete surveys objectively.
ü  Focuses on count or data that can be measured.
ü  While different, not completely opposite.
ü  Advantages—large dataset, quicker, cheaper, variety of available tools.
Quantitative Research

EXPLAINING THE RESEARCH
ü  Data is collected and analyzed by observing the participants.
ü  Focuses more on meanings, concepts, definitions, symbols and descriptions.
ü  More subjective.
ü  Different views aim at the same point.
Qualitative Research

EXPLAINING THE RESEARCH
ü  Requires a screener to recruit the participants.
ü  Moderator to conduct the session.
ü  Groups can last about 60-90 minutes and last more than one day.
ü  Moderator must be savvy and able to type fast.
ü  Educate the respondents on the technology being used.
Set Up and Implementation

EXPLAINING THE RESEARCH
Beneﬁts of Online Focus Groups

EXPLAINING THE RESEARCH
Ideal for Hard-to-Reach Audiences.
Beneﬁts of Online Focus Groups

EXPLAINING THE RESEARCH
Ideal for Hard-to-Reach Audiences.
Beneﬁts of Online Focus Groups
Contact
Respondents
Quickly
for a higher participation rate.

EXPLAINING THE RESEARCH
Ideal for Hard-to-Reach Audiences.
Beneﬁts of Online Focus Groups
Discuss Sensitive
Topics.
Contact
Respondents
Quickly
for a higher participation rate.

EXPLAINING THE RESEARCH
Ideal for Hard-to-Reach Audiences.
Beneﬁts of Online Focus Groups
Discuss Sensitive
Topics.
CONVENIENCE
of participating
from home or office.
Contact
Respondents
Quickly
for a higher participation rate.
Less
likely for
one person
to dominate
the group.

A BETTER APPROACH TO FOCUS GROUPS
Enabling you to collect MORE data through a scheduled a live chat with your respondents
after they’ve completed your survey.
Enhance Your Community Management Efforts
QualStorm
An Online Focus Group Tool

A BETTER APPROACH TO FOCUS GROUPS
7 Reasons Why QualStorm

A BETTER APPROACH TO FOCUS GROUPS
1.
Easy-To-Implement:
Integrated with Survey Analytics’
enterprise platform.
7 Reasons Why QualStorm

Easy-To-Implement:
Integrated with Survey Analytics’
enterprise platform.
A BETTER APPROACH TO FOCUS GROUPS
7 Reasons Why QualStorm
2.
Rich Features:
Including calendar to schedule
sessions.

Easy-To-Implement:
Integrated with Survey Analytics’
enterprise platform.
Rich Features:
Including calendar to schedule
sessions.
A BETTER APPROACH TO FOCUS GROUPS
7 Reasons Why QualStorm
3.
Audio & Video:
Ability to implement audio and
video presentations to participants.

PRIVATE MESSAGES
Full Control with Respondents

LIVE DISCUSSION TAGGING
Tag Responses for Data Collection

MESSAGE FILTERING
Filter Participants Responses

QUESTIONS?
1 (800) 326-5570
E-mail:
sales-team@surveyanalytics.com
Online Inquiries:
www.surveyanaltics.com/contact
E-mail:
sales-team@qsample.com

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Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics. To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/

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Enterprise Resource Planning System in Telangana

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From Invitation to Conversation: How to Run a Stress-Free Online Focus Group

1. Ditch the in-person focus group! Get ‘em online! Thursday, April 16, 2015 www.surveyanalytics.com Welcome to the webinar:

2. RUDLY RAPHAEL President qSample JIM KITCHENS, Ph.D. President The Kitchens Group JOHN JOHNSON Chief Growth Ofﬁcer Survey Analytics INTRODUCTIONS

3. AGENDA ü  Explaining the Research ü  Why an Online Focus Group? ü  A Better Approach ü  Questions and Answer Session

4. EXPLAINING THE RESEARCH ü  Allows the researcher to select pre-determined options. ü  Invite large set of respondents to complete surveys objectively. ü  Focuses on count or data that can be measured. ü  While different, not completely opposite. ü  Advantages—large dataset, quicker, cheaper, variety of available tools. Quantitative Research

5. EXPLAINING THE RESEARCH ü  Data is collected and analyzed by observing the participants. ü  Focuses more on meanings, concepts, definitions, symbols and descriptions. ü  More subjective. ü  Different views aim at the same point. Qualitative Research

6. EXPLAINING THE RESEARCH ü  Requires a screener to recruit the participants. ü  Moderator to conduct the session. ü  Groups can last about 60-90 minutes and last more than one day. ü  Moderator must be savvy and able to type fast. ü  Educate the respondents on the technology being used. Set Up and Implementation

7. EXPLAINING THE RESEARCH Beneﬁts of Online Focus Groups

8. EXPLAINING THE RESEARCH Ideal for Hard-to-Reach Audiences. Beneﬁts of Online Focus Groups

9. EXPLAINING THE RESEARCH Ideal for Hard-to-Reach Audiences. Beneﬁts of Online Focus Groups Contact Respondents Quickly for a higher participation rate.

10. EXPLAINING THE RESEARCH Ideal for Hard-to-Reach Audiences. Beneﬁts of Online Focus Groups Discuss Sensitive Topics. Contact Respondents Quickly for a higher participation rate.

11. EXPLAINING THE RESEARCH Ideal for Hard-to-Reach Audiences. Beneﬁts of Online Focus Groups Discuss Sensitive Topics. Contact Respondents Quickly for a higher participation rate. Less likely for one person to dominate the group.

12. EXPLAINING THE RESEARCH Ideal for Hard-to-Reach Audiences. Beneﬁts of Online Focus Groups Discuss Sensitive Topics. CONVENIENCE of participating from home or office. Contact Respondents Quickly for a higher participation rate. Less likely for one person to dominate the group.

13. A BETTER APPROACH TO FOCUS GROUPS Enabling you to collect MORE data through a scheduled a live chat with your respondents after they’ve completed your survey. Enhance Your Community Management Efforts QualStorm An Online Focus Group Tool

14. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm

15. A BETTER APPROACH TO FOCUS GROUPS 1. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. 7 Reasons Why QualStorm

16. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm 2. Rich Features: Including calendar to schedule sessions.

17. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. Rich Features: Including calendar to schedule sessions. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm 3. Audio & Video: Ability to implement audio and video presentations to participants.

18. Audio & Video: Ability to implement audio and video presentations to participants. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. Rich Features: Including calendar to schedule sessions. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm 4. Pop-Up Profile

19. Audio & Video: Ability to implement audio and video presentations to participants. Pop-Up Profile Rich Features: Including calendar to schedule sessions. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm 5. Savings & Ease: Cost effective and minimal learning curve.

20. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. Rich Features: Including calendar to schedule sessions. Audio & Video: Ability to implement audio and video presentations to participants. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm Savings & Ease: Cost effective and minimal learning curve. Pop-Up Profile 6. Moderator Login View

21. Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. Rich Features: Including calendar to schedule sessions. Audio & Video: Ability to implement audio and video presentations to participants. A BETTER APPROACH TO FOCUS GROUPS 7 Reasons Why QualStorm Moderator Login View Savings & Ease: Cost effective and minimal learning curve. Pop-Up Profile 7. Exporting Capabilities: Export chat and quant data for analysis.

22. A BETTER APPROACH TO FOCUS GROUPS Easy-To-Implement: Integrated with Survey Analytics’ enterprise platform. 7 Reasons Why QualStorm Moderator Login View Rich Features: Including calendar to schedule sessions. Audio & Video: Ability to implement audio and video presentations to participants. Savings & Ease: Cost effective and minimal learning curve. Exporting Capabilities: Export chat and quant data for analysis. Pop-Up Profile

23. PRIVATE MESSAGES Full Control with Respondents

24. LIVE DISCUSSION TAGGING Tag Responses for Data Collection

25. MESSAGE FILTERING Filter Participants Responses

26. QUESTIONS? 1 (800) 326-5570 E-mail: sales-team@surveyanalytics.com Online Inquiries: www.surveyanaltics.com/contact E-mail: sales-team@qsample.com

From Invitation to Conversation: How to Run a Stress-Free Online Focus Group

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