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Hasbro Fff Power Point Compressed
- 1. In Today’s Tough Selling Environment You Need To Motivate, Entertain And Engage Your Consumer With A Fun, Relevant Promotion That Will Drive Traffic And Sell Furniture
- 4. “ In 2008, Board Game Sales Climbed 23.5% To About $808 Million, And They're Expected To Grow More This Year”. “ The economic downturn has created what many experts call a "recession-resistant" industry -- one that, for families operating on tight budgets who have children to entertain, is attractive no matter the economic climate. And in the case of board games, they might even be most attractive in the worst times”. That's especially true now, according to industry specialist Chris Byrne, also known as the "Toy Guy": "Considering what it would cost for four people to go to the movies, board games are a deal!“ http://money.cnn.com/2009/07/10/news/economy/board_games_resurgence.fortune/index.htm
- 6. We’ve Done All The Work To Make This Promotion “ Seamless ” For Your 1 st Or 2 nd Quarter Promotion Plans
- 8. AND We’ve Added 4 Family Vacations As A Grand Prize To Beaches' Resort On Jet Blue
- 11. Printed Newspaper Inserts, Direct Mail, Valassis & More
- 12. In-Store Signage & Gift With Purchase
- 13. Gift With Purchase Retail Value $75.00
- 14. FREE With Every Order Use your FREE 200 Coupon Books to Drive Traffic During The Promotion…. Free For The First 200 Customers No Purchase Necessary - A $20 Value
- 17. Contact Bill Napier Napier Marketing Group, Inc. (952) 435-7665 (612) 217-1297 – Google Voice (612) 619-1160 – Cell [email_address] Visit us on the web at: www.fabfurniturepromotions.com
Editor's Notes
- Hi, my name is Bill Napier and I’m part of the team that is bringing you our newest promotion; Friends Family & Fun with our partner Hasbro. All of us at Napier Marketing Group, Imagine Advertising and R & A marketing have developed this promotion to address today’s tough selling environment. We believe that you need to motivate, entertain and most importantly “engage the consumer with fun relevant promotions that drive traffic, sell furniture and continually promote the “home environment”.
- We’ve themed this promotion as Friends Family & Fun in conjunction with Hasbro’s national promotion: Hasbro Game Night
- What’s great about this promotion is the relevancy of the message. It’s all about being with friends, being with family and just having some fun….at home
- When I mentioned the relevancy of this promotion look at what the sales of board games are doing….according to Fortune Magazine July 10, 2009, sales of board games are up 23.5% and expected to grow even more. Can you say that about your sales? As the article went on to mention….consider how your consumer is spending their entertainment dollars. Think about what it costs for 4 people to go to the movies, dinner and more….board games are a deal and where do they get played….IN THE HOME
- We’re very fortunate and excited to have such a great partner in Hasbro and now we can bring this powerful brand partner to your store. This brand is synonymous with games, whether it’s with your family , friends or both. Think about it for a minutes. Where do people play games Living Rooms Family Rooms Casual Dining Rooms/Tables Dining Areas Pub Tables And More
- Our group, Napier Marketing, Imagine Advertising and R & A have done all the work for you to create a exciting, relevant and most importantly a seamless promotion for your 1 st or 2 nd quarter promotion plans.
- It’s easy, it’s turnkey and you are in charge of how you want to implement this promotion. Choose the promotional elements you need from the list above, customize your product, customize your pricing…..virtually customize everything……Our goal is to take promotions from Drab to Fab with Friends Family & Fun Game Night:
- And, we’ve added another element, our sweepstakes overlay where 4 friends or family members will receive an all expense paid vacation to the fabulous Beaches Resort in Jamaica with air transportation from Jet Blue. This added element allows you to capture valuable customer information with our “opt in” element for your customers to receive special offers and more. Our partner R & A marketing has a myriad of services and ideas for you to help promote your store with this element and a lot more that pertains to the internet and social marketing…. Also, if you would like to insure your store has a guaranteed winner, we can accommodate that request
- As I mentioned, we’ve done all the work for you. Our next slide shows you a brief sample of our Television offering. We’ve interlaced our commercial offerings with some of Hasbro’s national Television commercials to show you how we can incorporate their messaging with ours. Please note that these were done quickly and we are re-editing them with new content Hasbro has so generously given us to make them even more compelling and engaging. We will have available for you: 3 furniture focused commercials themed to this event 1 furniture and appliance centered commercial for those stores that carry such items Be sure to check back often to our website: www.fabfurniturepromotions.com to see the updated commercials So let’s take a look at hasbro’s national commercials and how we’ve used them for your event…..
- Next up is what we have for print. We’ve created 3 different formats and looks for you to choose from. Utilize these formats from Imagine Advertising for Print circulars broadsheet or tab, delivered via newspapers or Valassis, ROP, direct mail and more. These print items are fully customizable with product, price, financing and more. Again, make this promotion work for your store they way you want it to. ,
- We’ve created all the items necessary to dress your store for this event. Outdoor banners, inside banners, window banners, hang tags, table toppers and a great Gift with purchase items from our partner, Hasbro.
- Our gift with purchase includes the world wide game sensation Monopoly Championship Edition, the word game Boggle, Scrabble Slam and $26 dollars of values on other Hasbro game sensations like Taboo, Electronic Catchphrase, Connect 4x4 ,Scattergories and Pictionary. If purchased separately, this represents a $75 retail value and we deliver these to your stores, packaged up and delivered for $49/ea
- PLUS, for every store that signs up to our promotion, we’ll send you FREE 1 Taboo Game, 1 Pictionary and 200 Hasbro coupon books. Use these FREE items anyway you want. Kick off the promotion and give the games to sales people….or just keep them for yourself. Use the coupon books as a FREE gift for anyone that comes to your store over the kick-off weekend or any other way you want it
- We’re close to being done here, so hang in there. At the beginning of the presentation I mentioned that we’ve done all the wrk for you….we have. Television, Print, In-store, GWP and now you can add this to the equation Complete Ad Calendar, HTML Marketing, Web Site Landing Page, Media Planning & Placement, Direct Mail – Marketing Campaign, How To Host and “In-Store” Game Night Competition And More. We’ve even added the
- Not only do you get a great fun and engaging event with one of North America’s most powerful brand, you also get all the BIG ideas to make this a Selling event from How to host an in store competition on Monday & Tuesday nights, your slowest sales days….Make it Monopoly Monday, Taboo Tuesdays and more. Again, we’ve figured it out for you and we’ll also supply you with more big ideas for your selling event. Ideas as to how you partner with local Pizza and Sub chains to help promote the message and your products, partnering with local grocery chains, charitable operations, radio/TV outlets and so much more…..
- So don’t hesitate, for we have already sold several markets. Contact us today, reserve your market and get market exclusivity for the friends family and fun event with Hasbro’s game Night. Markets are reserved on a first “in” basis, so book your market today Thanks for listening