Annual Urban concert designed to offer partners greater reach across various mediums into the youth marketing segment.

2. EVENT INFO What: Beat Bash IV When: August 12, 2009 Where:at&t Center Who: The Dream, Kid Cudi, Yung LA, Slim Thug, GS Boyz, Chamillionaire, New Boyz, Chalie Boy, F.L.Y. Att.: Approx. 15,000 Investment Range: $10K-$65K Description San Antonio Hip Hop and R&B fans have been waiting all year for the return of the biggest concert event of the year: 98.5’s Beat Bash! In its 4th year, Beat Bash will feature the hottest names in Hip Hop and R&B at San Antonio’s premier event facility; the at&t Center. Beat Bash is a five week, multiplatform event marketing strategy that combines grassroots, guerilla, viral, social media, and broadcast tactics providing a comprehensive marketing solution to connect your brand with a rapidly evolving and financially viable consumer segment.

4. Signage: Indoor, Outdoor, Stage

5. On-Site Booth Area

6. On-Site Interactive Area

7. Promos

8. Live Mentions: On-Air, On-Stage

9. On-Screen Messaging

10. Ticket Backs

11. Ticket Giveaways: RTW, On-Air

12. Marketing Material Distribution

13. Spots: 60’s, 30’s, 15’s, 10’s

14. DJ Endorsements

15. Mobile Platform

16. Product Placement

17. On-Site TV Ads

18. Text-2-Win On-Screen

19. Street Ticket Hits

20. Remotes

21. Contesting

22. Online Platform

23. Social Networking Platform

24. and much more…Deadlines applicable to certain elements. David Banner Performing at Beat Bash III

25. RADIO PLATFORM For five weeks Beat Bash IV will be the stations primary promotional focus. Promos & Live Mentions 630 (:60) pre-recorded promotional announcements. Promos will air M-Su, 12a-12a, 18x daily, equal rotation 420 (:10) live promotional announcements. Mentions will air M-Su, 6a-12a, 12x daily On Air Chatter & Ticket Giveaways Daily Giveaways: One pair of tickets per hour, M-Th 6a-12m, Friday 6a-7p. A minimum of two live mentions per giveaway, approximately 180x additional brand mentions.

26. PRINT PLATFORM Flyers 25,000 – ¼ page, full color, two sided flyers printed and distributed as follows: 2,500 distributed at Beat Remotes and non-competitive station events by Univision Promotions Staff. 17,500 distributed at at&t Center during and after at&t Center events. 5,000 distributed at local convenient stores, nightclubs, shopping malls, beauty salons, barber shops and college campuses by independently contracted street teams. (Univision Contracted) Retail POP/POS 11”x17” posters printed in support of a sponsor promotion; offer and poster quantities to be defined by sponsor. Example: Beat Bash Ticket Giveaway promotion. Posters will be distributed and/or posted at all San Antonio area sponsor locations and non-competitive station remotes. Ticket Backs 12,000+ ticket backs branded with a sponsor coupon offer printed through Ticket Master. Pre-approval necessary. Retail POP/POS Flyer Ticket Back (samples)

27. ONLINE PLATFORM Beat 98.5 Website Sponsor will be included in a main page station event ad display (467x237) for up to five weeks on the Beat 98.5 website (www.thebeatsa.com). Banner will provide click through to a custom Beat Bash splash page detailing the event, artists, and sponsor promotion. E-Mail Blasts Sponsor will be included in up to five weekly e-mail blasts to the Beat Listener Club. Inclusion will provide click through to a custom Beat Bash splash page detailing the event, artists, and the sponsor promotion. Video/Audio Streaming Sponsors will have the opportunity to include video/audio streams of their creative on the website as well as offer a video/audio pre-roll prior to the stream becoming active. Station Event 467x237

29. Text-4-Offer

30. Text-4-Info

31. Text Title SponsorshipImplementation As a sponsor of Beat Bash IV you will have the opportunity to be involved in the station’s mobile platform and/or the opportunity to create a unique mobile campaign to compliment your event sponsorship. During the promotion keyword BB4 will be activated for bounce back, periodic push messaging, as well as special offer messaging. As the promotion progresses KBBT will work together with our sponsors to help design the various messages that will be used with the mobile platform of Beat Bash IV.

33. Facebook

34. MyspaceImplementation As a sponsor of Beat Bash IV you will have the opportunity to be incorporated into our periodic event updates submitted via 98.5 the Beat’s various social networking pages. Not only will you be incorporated into the messaging of the event but we can use the social networking tools to help form tighter integration into the event and leverage existing platforms such as on-air giveaways or grass-roots efforts aimed at increasing traffic at specific locations. No matter your goal we have the appropriate way to incorporate social networking to help get you there. Twitter Facebook Myspace

35. ON-SITE PLATFORM at&t Center Sponsors will have various opportunities ranging from signage to interactive messaging campaigns to engage consumers on-site at the at&t Center. No matter the application the Beat has the capacity to fulfill most any creative event marketing strategy. No request is too big so let your imagination take control as you package in on-site elements. All on site activities must be pre-approved by facilities management at least two weeks in advance of the event date. Booth Area On-Site TV Ads Product Placement Interactive Area Stage Signage Screen Messaging Text-2-Win On Screen

36. OFF-SITE PLATFORM Xavier’s World Retail Street Hits Sponsors have the opportunity to be included in Morning Show promos pre-promoting one hour street hits to help drive location traffic during the promotional window. Remotes and Street Hits Sponsors will have the ability to schedule additional remotes and street hits for any of their retail locations. Contesting Sponsors may develop contesting as part of their Beat Bash IV marketing campaign. These can range from insured contests for cash prizes or premium level ticket giveaways and meet & greets with performing artists.

37. SUMMARY As the premier provider of marketing solutions we work hard to provide the best solutions for our clients. Realizing that consumers can be reached at various touch points we offer various media platforms to engage them: Radio Online Print Events Mobile The key to our campaigns is making each and every media element implemented work together in unison with the sole purpose of providing the best possible results for our clients. Every campaign that the Univision Radio team implements for clients is backed by research and a complete understanding of client expectations. In meeting our client’s goals we go through a process of determining what levels of ROI to expect from our marketing campaigns. This allows for accountability, measurability, and most importantly, some clarity in a clouded economic climate. We look forward to implementing creative marketing solutions for you in 2009.