PlanetM is a marketing firm that creates comprehensive solutions using digital technology. They propose setting up Digital Media Rooms for the New York Jets to broadcast content globally using Real Time Communication. The proposal estimates that 500,000 rooms could generate $5-10 million in yearly revenue from subscriptions alone. Additional revenue streams like advertising, merchandise sales, and sponsorships are also discussed. PlanetM offers services to help build and monetize the Digital Media Rooms through content broadcasting, pre-selling tours, press conferences, and loyalty programs.

2. SCIENTIFICALLY OBSESSED
INTERNATIONALLY INTEGRATED
SOCIAL AT THE CORE
DIGITALLY BORN
TECHNOLOGICALLY DRIVENPLANETM CONNECTS GLOBAL AND PERSONAL BRANDS WITH CONSUMERS
PlanetM creates and executes comprehensive marketing solutions for the world’s
most innovative global and personal brands.
Our multicultural team develops programs using state of the art technology. We focus
on creating an intelligent and unique user experience while delivering significant ROI.
OUR NATURE

3. DIGITAL MEDIA ROOMS
WORKING TOGETHER

4. Digital Media Room (DMR) Standard Package:
Membership:
Creation and launch of Digital Media Rooms (DMR) using
Real Time Communication (RTC) in English and Spanish.
Recommended:
500,000 DMRs with up to 8 participants per room
z

5. Investment
Number of rooms
Set-Up fee
Training (10 hours)
Dedicated Manager (optional)
ACK Accounts
ACK Accounts Discount
TOTAL
Unit Price per room
Pay as you go (1 Months prepaid)
Total
Unit Price per room
12 Months Contract (1 Months prepaid)
Total
Unit Price per room
24 Months Contract (1 Months prepaid)
Total
Payment Terms
50% Down payment Ɩ 25% Work in Progress Ɩ 25% Prior to Distribution
Each room = 1 GB = 4 Hours
Additional Add-ons
Storage I Analytics I Guided Delivery Service
250,000
$ 30,000
$ 500
$ 40,000
$ 5,000
$ -5,000
$70,500
500,000
$ 30,000
$ 500
$ 40,000
$ 8,000
$ -8,000
$70,500
$ 2.50
$ 625,000
$ 695,500
$ 2.50
$ 1,250,000
$ 1,320,500
$ 2.25
$ 562,500
$ 633,000
$ 2.12
$ 1,060,000
$ 1,130,500
$2.12
$ 530,000
$ 600,500
$2.00
$ 1,000,000
$ 1,070,500
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6. The Revenue Opportunity
New York Jets
Suggested Retail
Number of Rooms
TOTAL REVENUE
Average renewal a year
Total Yearly Revenues
Investment
Average renewal a year
Total Investment
New York Jets Profit
$5
250,000
$ 1,250,000
4
$ 5,000,000
$5
500,000
$ 2,500,000
4
$ 10,000,000
$ 625,000
4
$ 2,500,000
$ 1,250,000
4
$ 5,000,000
$ 2,500,000 $ 5,000,000
Note:
These numbers include only room subscriptions.
They do not include advertising, merchandising, ticket
sales and other potential revenue streams.
z

7. Media Rooms Are Perfect For:
• Distribution/broadcasting of specialized and proprietary content
• Live streaming of matches and shows (both new and archives)
• Activity before, during and after the games
• Virtual tours
• Player and fans interviews
• Coverage of training
• Showcasing celebrities at the Stadium
• Press conferences and news releases
• Raffles, contests and giveaways
• E-commerce (merchandise, VIP membership, tickets)
• Member acquisition and loyalty programs via VIP access
• Customized advertising
• Jumbotron activation
• Coverage of tryouts and profiles of up-and- comers
z

8. Monetize Your Room with the Following Revenue Models:
Subscription
Membership
Sponsorship
Advertising
Syndication
Users paid based on level of access (per event, number of hours)
Users paid a yearly fee for an all access pass
Create new partnership opportunities for brand exposure
Create new ad units within the rooms
Broadcast your “channel” across multiple rooms/third parties

9. We Can Help You Build Out These Revenue Streams By:
Broadcasting via DMR
Broadcast any show or activity taking place at the Stadium / Team facilities via our
DMR elsewhere in the world either as a pay as you go, PPV, subscription or any
other combination.
Investment: Revenue Share of sponsorship and advertising.
Pre-Selling Tours
Drive sales through visits to the Stadium presold abroad using the DMRs to
showcase the venue
Investment: Set up cost and media campaign dependent on regions included.
Organizing Press Conferences and Presentations
Manage press events from anywhere in the world.
Investment: Flat fee per event
Creating Loyalty Programs
Build out membership/loyalty programs with varying levels of access to content/
players via the DMRs.
Investment: Flat fee based on scope of the project
Others
Available upon request
z

10. Suggested Add-Ons
Social Media Management with the Following Objectives:
• Increase Social Media Rate Of Growth By 100% Overall
• Find A Global Brand Sponsor Ambassador Including Stadium Naming Rights
• Launch English Site And Help To Increase Fan Club Sign-Ups
• Find A Voice For The Brand In Social Media For U.S. Hispanics And General Market Fans
• Create Innovative, Distinctive And Engaging Content
• Involve Players, Former Players, Athletes And Other Club Personalities

11. Social Media Investment
3 Month Pre-paid Targeted Media Campaign
Item
Setup
Community Management – US Hispanic and General Market
Digital Marketing, Planning, Strategy, Execution, Analytics
Online Advertising (suggested)
Three Month Campaign – (Plus Media Buy)
INVESTMENT
$4,000
$15,000
$16,000
$20,000
$35,000
z
Campaign Includes:
• Targeted cross-platform ad buys, weekly posts and Wikipedia entries
• 50 hours of creative writing for social media networks and blog (English and
Spanish)
• 30 hours of Account Management including strategy, design, development
and analytics
• Monthly reporting and optimization

12. International Add-on Services for Latin America & US Hispanics
US Representation
The Jets should build its brand into a solid, passionate year-round business
and fan engagement platform, despite the fact the Team will not make a
physical appearance in the Latin America for the time being.
The tag line of “El mas grande” (“The Greatest”) will have tremendous appeal
for those engaged fans and new ones alike.
In order to gain traction in the region, The Jets must take a two-step strategic
approach; putting down roots in Mexico City 24/7 so that they can fully
understand the sports marketplace, and then identify the areas of penetration
which would make the most sense for the long term.
The Jets would need to secure influencers who would have an interest in
organizing local supporters clubs for viewing parties and other events including
broadcasting and digital activation.
Media Rights
Set up DMRs to broadcast the games and other content from the USA.
Fan Clubs
Organize fans clubs through Latin America and top US Hispanic markets.
Online Store
Set up an official online store in Spanish.z

13. THANK YOU!
Contact Us
USA, Juan Gutiérrez
jgutierrez@planetm.us
México, Juan Saldívar
juan@planetm.us
Perú, Enrique Mesones
enrique@planetm.us
Argentina, Sergio Grinbaum
sergio@planetm.us
Uruguay, Nicolas Moreira
nicolas@planetm.us
Brazil, Felipe Machado
felipe@planetm.us
Colombia, Eder Olguin
eder@planetm.us
USA, Carlos Vassallo
carlos@planetm.us
212 518 7543
USA, Liz Kressel
liz@planetm.us
917 952 1760
Brazil, Jeana Mattei
jeana@planetm.us