Pepsi’s new product movement
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Pepsi's new product for the Starbucks Refreshers, Blueberry Acai. This presentation gives a brief background and look at a digital marketing strategy for PepsiCo to use to promote their new product.
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PepsiCo Situation AnalysisTeam C10.docx
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
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It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版一模一样【微信：741003700 】【澳洲莫纳什大学毕业证硕士学历】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Charles McClure | Retail Scavenger Hunt |
A presentation of Angelos Cd's and more. This show an EP, LP and the items that the record store carries.
Secrets of a Successful Sale: Optimizing Your Checkout Process
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Pepsi’s new product movement
- 1. Pepsi’s New Product Movement BY: DAVID JELLIFFE
- 2. The Product Starbucks Refresher: Blueberry Acai Vitamin enhanced Natural Caffeine Beverage
- 3. Media Attack Facebook/Twitter Two largest social media outlets Pepsi’s social media pages Update page New Twitter page for product Introduction of New Product Merchandise/prizes Endorser: Jeff Gordon
- 4. Endorser Teens relate to social media and celebrities Endorser for Pepsi: Jeff Gordon Past Promotions Pepsi Test Drive: http://www.youtube.com/watch?v=Q5mHPo2yDG8 Pepsi Test Drive 2: http://www.youtube.com/watch?v=dRIgmKGDqFM
- 5. Search Engine Promotion Google Adwords Keywords: Pepsi Pepsi New Product Starbucks Starbucks Refreshers Refreshing Taste
- 6. Adwords Examples Pepsi’s Starbucks Refreshers http://www.pepsicobeveragefacts.com/ Looking for a new way to refresh? New Starbucks Refreshers Pepsi plus Starbucks? http://www.pepsicobeveragefacts.com/ The new natural caffeine drink New Starbucks Refreshers
- 7. Media Budget Google Adwords Budget Daily Budget: $8,000 Yearly Budget: $2,880,000-$2,976,000 Facebook/Twitter Budget Daily Budget:$6,000 Yearly Budget: $2,160,000-$2,232,000 Total Digital Budget: $5,040,000-$5,208,000
- 8. KPI Create Awareness Goal: Reinforce online advertising KPI: Branded traffic Highlight Events/Giveaway Goal: Engage online community via contests/prizes KPI: Visitor/Customer Loyalty Generate New Customers Goal: Capture leads (Twitter follows/Facebook Likes) KPI: # of Likes/Follows, New Customers
- 9. Target Audience Teenagers and young adults Ages 16-23 High school and college students Target audience reached through Social media Similar to PepsiCo’s Mountain Dew Kickstart http://www.youtube.com/watch?v=Nd6U7ktzue8
- 10. Conclusion Result of the Starbucks Refresher: Bring in new customers Increase online presence Increase online following Raise awareness