This document summarizes a celebrity poker tournament event to take place in January 2014 in Austin, Texas during South by Southwest. It describes the various sponsorship opportunities available, including title sponsorship for $75,000, presenting sponsorship for $25,000-$40,000, and supporting sponsorship for $5,000-$15,000. Sponsors receive marketing benefits like logo placement and mentions in promotional materials and on-site. The event aims to raise money for various charities while providing A-list guests a lavish experience with open bars, photo booths, and opportunities to interact with celebrities.

1. T H E O F F I C I A L B E T E X P E R I E N C E
C E L E B R I T Y P O K E R T O U R N A M E N T
M P I C E V E N T S P R E S E N T S . . .
S U N D A Y, J A N U A RY 1 9 , 2 0 1 4 F R O M 6 : 0 0 P M T O M I D N I G H T

2. D E N O L E T:
P R E S E N T E D B Y K E T E L O N E
De Nolet is the brands first experiential marketing campaign.
Guests learn about 11 generations of Nolet family distilling
heritage and enjoy Ketel One alongside cultural moments.
Visitors enter through a 45ft copper windmill whose modern
design is inspired by the Nolet windmill onsite at the Ketel One
distillery in Schiedam. The copper facade references the copper
pot still number 1 - a distinctive and defining feature of Ketel
One's distillation process. Illuminated by night - the facade is an
eye catching embodiment of the brands dedication to craft.
De Nolet launched at Art Basel Miami. At relevant events
across the cultural calendar, De Nolet by Ketel One, a multi-
sensory environment, reveals Ketel One’s backstory while
showcasing the substance and process of the brand’s
craftsmanship alongside those of various artists.

3. T H E E V E N I N G
VIP TREATMENT !
• Custom Invitations
• Full Media Coverage
• Red Carpet Experience
• Hollywood Photo Booths
• Private Gifting Suite
• Exclusive Cigar Lounge
• Sponsored Bars with Extreme Bartenders
• Celebrity Hosts and Charity Jackpot
Y O U R H O S T S
M E K H I P H I F E R I N N Y C L E M O N S

4. M O R E T H A N A G A M E
THE CAST OF PLAYERS:
MPIC’s Mekhi Phifer and Inny Clemons have hosted multiple
premier events with a reputation for creating the epitome of
extravagant elegance, always leaving guests wanting more. In
collaboration with LaMiss Enterprises, A-List athletes,
entertainers, entrepreneurs, sponsors and Non-Profits will mingle
& compete with luminary legends of the Silver Screen!
MIX AND MINGLE !
From the red carpet to themed lounges and the tables of the
poker tournament itself, our guests mingle and share good times
together. In this relaxed, VIP environment, our guests & sponsors
have the opportunity to forge new relationships and make lasting
memories.
ALL FOR A GOOD CAUSE:!
Over the years, our celebrity Poker tournaments and affiliates
have been successful in raising over $300,000 for charities, like
Jaden’s Ladder. With MPIC, it’s all about giving back…

5. S P O N S O R S H I P B E N E F I T S :
The Celebrity Poker Tournament is one of the premier social events during South by Southwest! This event is literally
the talk of the town during and long after the event has drawn to a close. By participating as a sponsor, your
organization will benefit from extended exposure among our invited guests - including the media elite - starting with
the invitations, extending to the red carpet and the decadently catered experience throughout the evening.
Post-event media campaigns and promotional efforts, including video capture, will be directed toward highlighting
the role of our sponsors in each high-profile, celebrity poker event throughout the year. Our PR team will drive
exposure of this event in expose’s, interviews and video, driving MILLIONS of impressions and positive exposure for
our guests & sponsors long after the event.

6. S P O N S O R S R E C E I V E
I N C R E D I B L E TA R G E T E D
M A R K E T E X P O S U R E
Sponsors will receive weekly exposure to our
nation-wide database of more than 25,000,000
patrons, consisting of a primarily over 21 age-
group. With the 6-week pre-event campaign and
8-week post-event campaign our core sponsors
can potentially have in excess of 150 million
impressions sent to a targeted audience that is the
core of each demographic’s middle class and
social elite.
Our Viral Campaign will drive traffic to our landing
page at MPICevents.com where key Sponsors will
have prime product placement and product
descriptions. Our Primary sponsors will even have
the option to commission flash banner ads and
commercials.
Database Mobile Twitter You Tube Facebook
M.P.I.C. 75,000 50,000 10,000 5,000
Celebrity Guests 10,000,000 100,000
Web-Promoters 500,000 1,250,000 800,000 100,000
Publicists 750,000 1,000,000
Media Coverage 8,750,000 2,000,000 250,000 150,000
25,790,000 10,075,000 14,300,000 1,060,000 355,000

7. As soon as our guests arrive and step off of the red carpet, they will sign in
using a virtual touchscreen table with YOUR COMPANY LOGO floating
among the designated sign-in windows.
Upon sign-in, their virtual ID will be generated for their Samsung Tablets
and sponsor kiosks, where they will be logged in to sponsor events for a
minimum of 20 minutes of interaction with on-line members. From on-line
poker to V-log streaming to multi-player games, the online community
will be drawn into the heart of the evening’s activities. As our guests re-
post each other’s comments, our sponsors will take part in a perfect storm
of relevant, social media attention! This event WILL GO VIRAL!
MAKE YOURS THE THE STAR-STUDDED BRAND OF THE NIGHT!
L I V E C E L E B R I T Y I N T E R A C T I O N

8. 2 0 1 4 C A L E N D A R O F E V E N T S
M O N T H E V E N T L O C AT I O N
J A N U A RY S U N D A N C E F I L M F E S T I VA L PA R K C I T Y, U T
M A R C H S X S W A U S T I N
A P R I L J A D E N ’ S L A D D E R G A L A B O S T O N
A P R I L T R I B E C A F I L M F E S T I VA L N E W Y O R K
M AY C A N N E S F I L M F E S T I VA L C A N N E S
J U N E T H E B E T E X P E R I E N C E L O S A N G E L E S
A U G U S T C O M I C O N C H I C A G O C H I C A G O
S E P T E M B E R T O R O N T O F I L M F E S T I VA L T O R O N T O
N O V E M B E R L AT I N G R A M M Y S L A S V E G A S
D E C E M B E R A RT B A S E L M I A M I
J A N U A RY S U P E R B O W L I N 2 0 1 5 G L E N D A L E A Z

9. S P O N S O R S H I P - T H E B O T T O M L I N E :
FIRST IMPRESSIONS:
Maximize brand awareness among trendsetters!
Custom invitations, touch-screen virtual sign-in table, Red
Carpet and Step & Repeat, beautifully branded poker
tables, private gifting suite, themed bars and VIP lounge…
Sponsor branding will make this a night to remember for
all who attend . . . and everyone who wished they could!
MAKE YOURS THE BRAND THAT MATTERS!
Central to the main events of SXSW 2014, the Celebrity
Poker Tournament will play host to the best and brightest
luminaries in attendance. Our venue, our Sponsors and
the guests that make it special will be the talk of the town
for the year to come.

10. PRE-EVENT:
PREMIUM LOGO INCLUSION IN ALL PRINT AND DIGITAL MARKETING
MATERIALS, WEBSITE IF DESIRED
A PERSONALIZED VIRAL VIDEO PIECE TO ANCHOR SPECIALLY DESIGNED
PROMOTIONAL CAMPAIGN VIA SOCIAL MEDIA AND E-MAIL BLASTS
ON-SITE:
PREMIUM PLACEMENT OF SIGNAGE/BANNERS THROUGHOUT VENUE
HIGH-TRAFFIC PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS
TOP-BILLING IN ALL ANNOUNCEMENT AND MEDIA DURING EACH
SEGMENT OF EACH DAY’S EVENTS AS WELL AS SOCIAL MEDIA MENTIONS
POST-EVENT:
INDIVIDUALIZED WRAP-UP MEDIA REPORT
PREMIUM PLACEMENT IN PHOTO/VIDEO RECAP PACKAGE AND TOP-
BILLING IN POST-EVENT E-MAIL BLAST, CELEBRITY TWEETS & POSTS
VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS:
FULL VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY
ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND CELEBRITIES
ADDITIONAL PRINT AND DIGITAL MEDIA PROMOTION:
LIVE STREAM/PPV OPPORTUNITY TO CAPTURE PERFORMANCE CONTENT
FOR USE ON DESIGNATED CONTENT SITE AND PARTNER SITES.
SPONSOR ON-STAGE LOGO PLACEMENT WILL BE DISPLAYED ON VIDEO
CONTENT AND PROMOTED THROUGH OUR CONTENT MANAGEMENT
PARTNERS TO BE VIEWED BY MILLIONS
TITLE
SPONSORSHIP
75K
Per Event

11. PRE-EVENT:
“POWERED BY” LOGO INCLUSION IN ALL PRINT AND DIGITAL
MARKETING MATERIALS, WEBSITE IF DESIRED (1/2 ADMAT RATIO)
INCLUSION IN VIRAL VIDEO PIECE TO ANCHOR SPECIALLY DESIGNED
PROMOTIONAL CAMPAIGN VIA SOCIAL MEDIA AND E-MAIL BLASTS
CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR
ON-SITE:
PREMIUM PLACEMENT OF SIGNAGE/BANNERS THROUGHOUT VENUE
PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS
SECOND-BILLING IN ANNOUNCEMENT AND MEDIA DURING SELECT
SEGMENTS OF EVENING’S EVENTS AS WELL AS SOCIAL MEDIA MENTIONS
POST-EVENT:
INDIVIDUALIZED WRAP-UP MEDIA REPORT
PREMIUM PLACEMENT IN PHOTO/VIDEO RECAP PACKAGE CELEBRITY
TWEETS & FACEBOOK POSTS REFERENCING SPONSOR
VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS:
LIMITED VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY
LIMITED ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND
CELEBRITIES
ADDITIONAL PRINT AND DIGITAL MEDIA PROMOTION:
LIVE STREAM/PPV OPPORTUNITY TO CAPTURE PERFORMANCE CONTENT
FOR USE ON DESIGNATED CONTENT SITE AND PARTNER SITES.
PRESENTING
SPONSORSHIP
25k-40K
Per Event
“ P O W E R E D B Y ”
S P O N S O R

12. I N - K I N D S P O N S O R
DEDICATED ACTIVATION TEAM INCLUDING:
SPONSORSHIP COORDINATOR
PRE-EVENT:
INCLUSION IN ALL PRINT AND DIGITAL MARKETING MATERIALS, WEBSITE
IF DESIRED (1/4 ADMAT RATIO)
CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR
ON-SITE:
PLACEMENT FOR GIFTING/PRODUCT DEMOS/ACTIVATIONS
ANNOUNCEMENTS IN BILLINGS DURING SELECT SEGMENTS OF A DAY’S
EVENTS AS WELL AS SOCIAL MEDIA MENTIONS
POST-EVENT:
INDIVIDUALIZED WRAP-UP MEDIA REPORT
INCLUSION IN PHOTO/VIDEO RECAP PACKAGE
CELEBRITY TWEETS & FACEBOOK POSTS REFERENCING SPONSOR
VIP EXPERIENCE FOR SPONSOR EXECUTIVES/GUESTS:
LIMITED VIP LOUNGE ACCESS FOR CLIENT HOSPITALITY
LIMITED ACCESS TO HIGH-PROFILE GUESTS, TALENT, ARTISTS AND
CELEBRITIES
SUPPORTING
SPONSORSHIP
5K - 15K
Per Event

13. C O N TA C T I N F O R M AT I O N
Address:
8019 1/2 Melrose Ave Suite 5
Los Angeles, CA 90046
Phone number:
(323) 782-6800
Fax number:
(323) 782-6803
E-mail:
inquiries@lamissinc.com
FOR PR & MARKETING PURPOSES TITLE AND PRESENTING SPONSORS
MUST BE REGISTERED BY MARCH 1, 2014.
ALL PRODUCT & SERVICE DONATIONS MUST BE REGISTERED OR DELIVERED
TO MPIC EVENTS NO LATER THAN FRIDAY, MARCH 7TH, 2014.
PLEASE CONTACT CHASITY CLARK FOR MORE INFORMATION:
(510) 385-1159 CHASITY@LAMISSINC.COM