What’s happening? COUNTRY % Companies using Social Networking 2010 India 52% Mexico 50% Spain 50%Netherlands 48% China 44%South Africa 43% Germany 41% Australia 41% USA 35% Canada 34% France 33% UK 33% Japan 30%
Why is this happening ? •82 percent of 18-29 year olds utilize social networking •In 2011 marketers will increase their social media usage by 75 percent •10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy •24 percent of adults have posted a review of a product they have purchased
And will happen…. •89 percent of companies approve social media usage in marketing mix. •35 percent of small businesses utilize social media in their marketing mix •1 out of every 6 minutes spent online is on a social network •80 percent of social media marketing activities purely brand building exercise. •46 million Americans check their social media profiles daily.
For 52% Indian Companies Social media is an opportunity to compete with bigger and competitor organizations….. •Costs Less •Gives higher ROI than the traditional marketing •Helps with better search rankings •Gives more visibility to brands •Flexibility and greater market reach. •Creates opportunities for sales. •Can directly drive sales
What all is there?Online Community Building - B2B SocialMedia, Fan pages, Blogs, Wikipedia, SharePresentations, Upload Videos,Pics,PPT, & Brochures Social Bookmarking Send Literature Online Call Centre SEO, SMO- Google, Yahoo Local strategies & mobile Banner Ads and Viral Videos Websites and Microsite
•Fan pages FACEBOOK/TWITTER/LINKEDIN •Brand awareness Promotional offers •Regular feeds LEAD GENRATIONOnline Community Building
•Direct link with top management •Can be controlled •Helps generate sales in less time.•Increase the presence of product line. •Can generate sale
•The leading social network for 9 out of 13 Asia-Pacificcountries•Generate repeat visits.•The average media site integrated with Facebook hasseen a 300 percent increase in referral traffic•61 percent of Facebook users who have liked a brandnote that they are more likely to purchase from thatbrand•62 percent of Facebook users between 35-54 years ofage have liked a brand•96 percent of Americans use Facebook•73 percent of the US internet population visitsFacebook each month•96 percent of Americans use Facebook
•Less complex than Facebook •64 percent of Twitter users are female • 140 Million Tweets are sent each day•40% of corporate Twitter accounts engage in some kind of customer service
•YouTube has 490 million unique users worldwide per month.••Users rack up an estimated 92 billion page views each month.•Users spend 2.9 billion hours on YouTube in a month - over325,000 years.•Of all social networks, YouTube has the highest Net PromoterScore with 50 percent of users saying they would recommend it to afriend.