This document outlines various audience demographics and justifications for the types of films that would appeal to each. It identifies that horror films appeal most to females aged 15-25 because they enjoy being scared. Adventure films appeal most to men because they feature exploration. Dramas with mostly female casts appeal most to women because they can relate to the characters. Films with graphic violence appeal to both men and women who want to see things they haven't seen before. Action films appeal most to men who enjoy excitement and fighting. Films with empowered female leads who don't need men appeal most to women who believe in strong, independent women. Films featuring extreme sports appeal most to men and women aged 20-30 who have the time and money

1. Audience Content Justification
Primary and secondary Horror This is because females
between 15 and 25 like
to be shocked and scared
by films. They usually go
with a group of friends
“like in the film” or with a
partner.
Secondary Adventure Men usually like
adventure films because
its going somewhere no
one has gone before.
Secondary Drama Girl like dramas and
things that they can
relate too so a full cast of
women will appeal to
them because it will be
like them and their
friends.
Primary and secondary Gore Both would appeal to this
because people don’t
often see blood and gore
so they want to see
things that they haven’t
seen before.
Secondary Action Males are attracted to
action because its exiting
and most men like action
and fighting so this will
attract them to watch it.
Secondary Empowered women Woman who believe in
strong independent
women that don’t need
men will be attracted to
this film because of the
whole woman cast and
that most of them are
single with no
commitments.
Primary and secondary Extreme sports Men and women
between the ages of 20-
30 with disposable
income that have the
time and money to do
extreme sports will like
things like this because it
has a aspect of this in the
film.
Primary and secondary Fans of cast Both audiences might

2. want to watch this film
because of the people
that made and stared in
the film. Some examples
of this can be Neil
Marshall who has made a
variety of films, which
people have seen and
enjoyed so people will go
to watch this because
they liked his previous
work.