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The document discusses conventions of narrative-based music videos. Such videos typically match lyrics to corresponding visuals to engage audiences. Common settings include schools, streets, and clubs to appeal to wide audiences. Props like jewelry and cars, as well as costumes ranging from ordinary to extravagant, are also conventions used to relate to target viewers.
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Music Video
The document provides a history of music videos from their origins in the early 20th century to modern times. It traces how music videos evolved from short films of artists shown in cinemas and later video jukeboxes, to the launch of MTV in 1981 which helped establish the music video as a key form of music promotion. As MTV's popularity grew in the 1980s, it diversified genres and helped turn many artists into stars through their innovative and high-budget music videos.
Intoxicated
The music video for "Intoxicated" by Joel Callen suggests drug use through its lyrics and imagery. It has a fast tempo that matches the edited scenes. Various costumes, locations, and activities are used to possibly represent wealth, hallucinations, and a competitive nature or view of life as a game. Camerawork includes close-up, moving shots to immerse the viewer. The editing changes scenes inconsistently. The abstract, random clips with no storyline aim to relate to the popularity of drugs and grab attention through revealing imagery of a female.
Types of music videos
Performance music videos focus on showing the artist performing on stage. They mainly feature rock and pop artists promoting themselves and their identity to fans. Performance videos are generally cheaper to produce than narrative or conceptual videos since they do not require elaborate sets or locations, just a suitable place to film the performance. However, performance videos can sometimes lack creativity or become boring compared to other styles.
Music Video Analysis - Radiohead
The music video for Radiohead's "Knives Out" features unconventional elements for a rock music video. It tells the story of a relationship through surreal metaphors and conceptual imagery in a single continuous shot. These metaphors - like an anatomically correct heart replacing a head and cold feet representing relationship doubts - represent both the positive and negative aspects of love. Though challenging to film, the technical aspects of the single shot add to the surreal narrative being portrayed.
Different types and styles of music videos
There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.
Music videos basics
The document discusses different categories of music videos including performance, conceptual, and narrative styles. Performance videos focus on the artist performing, conceptual videos are based on an idea rather than performance, and narrative videos tell a story. Popular genres like pop often use narrative styles while rock may use conceptual or performance. Examples are provided for each category to illustrate their distinguishing characteristics.
Different types of music videos
This document discusses different types of music videos including performance-based, conceptual, and narrative videos. Performance-based videos primarily feature footage of the artist performing. Conceptual videos have no narrative and the lyrics do not match the video's concept. Narrative videos tell a story that may relate to the song's lyrics. Other types discussed are animation, interpretive, impressionist, surrealist, and intertextuality videos.
Goodwin music video analysis
Andrew Goodwin studied hundreds of music videos for his book "Dancing in the Distraction Factory" and identified several typical codes and conventions that are commonly used. These include establishing a relationship between the lyrics and visuals of the video, between the music and visuals, and particular genres having their own distinctive styles. Videos also often feature demands for close-ups of the main artist, development of their star iconography, references to voyeurism and intertextuality.
Recommended
Music Video
The document provides a history of music videos from their origins in the early 20th century to modern times. It traces how music videos evolved from short films of artists shown in cinemas and later video jukeboxes, to the launch of MTV in 1981 which helped establish the music video as a key form of music promotion. As MTV's popularity grew in the 1980s, it diversified genres and helped turn many artists into stars through their innovative and high-budget music videos.
Intoxicated
The music video for "Intoxicated" by Joel Callen suggests drug use through its lyrics and imagery. It has a fast tempo that matches the edited scenes. Various costumes, locations, and activities are used to possibly represent wealth, hallucinations, and a competitive nature or view of life as a game. Camerawork includes close-up, moving shots to immerse the viewer. The editing changes scenes inconsistently. The abstract, random clips with no storyline aim to relate to the popularity of drugs and grab attention through revealing imagery of a female.
Types of music videos
Performance music videos focus on showing the artist performing on stage. They mainly feature rock and pop artists promoting themselves and their identity to fans. Performance videos are generally cheaper to produce than narrative or conceptual videos since they do not require elaborate sets or locations, just a suitable place to film the performance. However, performance videos can sometimes lack creativity or become boring compared to other styles.
Music Video Analysis - Radiohead
The music video for Radiohead's "Knives Out" features unconventional elements for a rock music video. It tells the story of a relationship through surreal metaphors and conceptual imagery in a single continuous shot. These metaphors - like an anatomically correct heart replacing a head and cold feet representing relationship doubts - represent both the positive and negative aspects of love. Though challenging to film, the technical aspects of the single shot add to the surreal narrative being portrayed.
Different types and styles of music videos
There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.
Music videos basics
The document discusses different categories of music videos including performance, conceptual, and narrative styles. Performance videos focus on the artist performing, conceptual videos are based on an idea rather than performance, and narrative videos tell a story. Popular genres like pop often use narrative styles while rock may use conceptual or performance. Examples are provided for each category to illustrate their distinguishing characteristics.
Different types of music videos
This document discusses different types of music videos including performance-based, conceptual, and narrative videos. Performance-based videos primarily feature footage of the artist performing. Conceptual videos have no narrative and the lyrics do not match the video's concept. Narrative videos tell a story that may relate to the song's lyrics. Other types discussed are animation, interpretive, impressionist, surrealist, and intertextuality videos.
Goodwin music video analysis
Andrew Goodwin studied hundreds of music videos for his book "Dancing in the Distraction Factory" and identified several typical codes and conventions that are commonly used. These include establishing a relationship between the lyrics and visuals of the video, between the music and visuals, and particular genres having their own distinctive styles. Videos also often feature demands for close-ups of the main artist, development of their star iconography, references to voyeurism and intertextuality.
Different styles of music video
There are several different styles of music videos. Performance videos focus solely on the artist performing, using various camera angles without any narrative. Narrative videos tell a story through performance and additional scenes. Cameo videos feature other artists or celebrities making appearances alongside the main artist. Notion of looking videos show the audience watching or observing the actions of the artist or other characters.
Goodwins theory applied to indie music video
Goodwin's theory consists of 8 principles for analyzing music videos: 1) links between lyrics and visuals, 2) links between music and visuals, 3) genre characteristics, 4) intertextual references, 5) notions of looking, 6) voyeurism, 7) demands of the record label, and 8) whether it is performance, narrative, or concept based. The Smiths' "Panic" video follows most of these principles by synchronizing the lyrics, visuals, and music, portraying genre characteristics through clothing and smoking, and not including intertextual references or voyeurism likely due to being an independent label.
Narrative analysis – pond – you broke my cool
This document provides an analysis of the music video for the song "You Broke My Cool" by the band Beard, Wives, Denim. The summary analyzes several key elements of the video, including that the footage appears to be from when the band spent two weeks on a farm in Australia making the album. It notes that the video has an "old" look from being filmed on an older camera, which fits the tone of the slow, psychedelic rock song. It also discusses how the video cuts between clips of the band relaxing outdoors and playing their instruments, and includes a title card advertising the album midway through.
Different types of music videos
The document discusses different types of music videos, including narrative, conceptual, and performance-based videos. Narrative videos closely follow the song's lyrics or complement the feelings portrayed. Conceptual videos don't have a storyline and use themes or symbols to build meaning. Performance-based videos focus on promoting the artist. Other styles discussed include animation, which uses illustrations to depict lyrics, and interpretive, impressionist, and surrealist videos, which convey feelings or use bizarre imagery rather than directly following lyrics.
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andrew Goodwin identified three ways that a music video can connect to the song: illustration, amplification, and disjuncture. Illustration directly illustrates the song lyrics visually. Amplification builds on the song's meanings through performance and narrative. Disjuncture intentionally ignores the song's content and genre to create new meanings, often using abstract imagery unrelated to the lyrics.
Parody In Music Videos
Parody music involves changing or copying lyrics and musical ideas from existing well-known songs in a humorous way. Examples include barelypolitical's parody of "Love The Way You Lie" by Eminem and Rihanna, as well as Eminem's own parodies sometimes mocking other artists or celebrity culture.
Coldplay analysis
The music video for Coldplay's "Paradise" tells the story of an elephant (Chris Martin in costume) escaping captivity and journeying to find paradise. It shows the elephant traveling from London to Heathrow airport and flying to an unknown location where he is reunited with three other elephants playing instruments. Though the band members' faces are hidden by the costumes, the video connects the elephants to Coldplay through lyrics, locations, and live performances. It takes an unconventional approach for a rock music video but still builds excitement for the main character's journey through editing and the familiar band narrative.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Goodwins theory applied to indie music video
Goodwin's Theory consists of 8 principles for analyzing music videos, including links between lyrics and visuals, music and visuals, genre characteristics, and whether the video is performance, narrative, or concept-based. The music video for "Panic" by The Smiths follows several principles by matching the lyrics and visuals, syncing music and visuals, and having a narrative-based story. However, as an independent band, it does not include demands of a record label like voyeurism or intertextual references that major labels typically require. Overall, the video demonstrates many but not all of Goodwin's principles.
Coldplay 'Fix you' analysis
Coldplay's 2005 song "Fix You" was directed by Sophie Muller. The music video features footage of Coldplay performing live on stage and close-ups of lead singer Chris Martin singing. While the song's lyrics discuss emotional support, the video lacks a narrative and instead focuses on visually representing the song and band's performance. Camera techniques like slow motion and tracking shots are used to immerse viewers in the live concert experience and illustrate the song's changing tempo and emotions.
Goodwin’s Theory
This document discusses Goodwin's theory and how it applies to analyzing the music video for "Invincible" by Griminal. Some key points:
1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
Codes,convention’s and research of music videos
Music videos serve several purposes: to attract a wider audience by visualizing the song's narrative; to craft a public image for the artist and manipulate audience perception; and to entertain the target audience and increase engagement. Research shows that early music videos consisted mainly of live performance clips. To stand out, modern videos often use unusual locations or settings. Societal stereotypes are frequently reinforced through common portrayals in genres and gender roles. The typical structure of a music video is 3-4 minutes with fast cuts, close-ups, motifs, and colors to connect visuals to lyrics and meaning. Narratives may include beginnings, middles, ends or flashbacks related to the lyrics.
Impressionist music videos
The document discusses impressionist music videos, which use seemingly unrelated shots to express themes in a way that makes audiences feel a certain way. These shots can include people, locations, objects, and abstract features, and will usually relate to the current lyric when shown. There will be a connecting theme of synergy that brings the unrelated shots together. For example, Jay-Z's "On to the Next One" video uses the number three as its synergy theme, linking to the artist and album names. The document then discusses how it focused on a theme of love with the synergy of red for its own impressionist shots, with each shot symbolizing love in the context of passion, romance, or sensuality.
Coldplay Music Video Analysis
The song "Up & Up" by Coldplay is about having determination and willpower to achieve future plans. The conceptual music video, directed by Vania Heymann, features giant-sized versions of the band members around the world without a clear plot, but aims to create a mood of uplift and positivity. The target audience is likely those aged 30+ as the mellow, calming music is upbeat and happy. The video focuses solely on Coldplay and aims to put the audience in a positive, carefree mood.
Goodwins theory powerpoint
The document discusses several techniques and concepts used in music videos including thought beats, narrative and performance, the relation of visuals to song lyrics, and star image. It provides examples of how visuals can disjuncture from, amplify, or illustrate the meaning of lyrics. The document also discusses voyeurism in representing characters and intertextuality in referencing other pop culture works.
Initial ideas music video
This document discusses different types of music videos and provides examples of ideas for music videos for three songs. The three main types of music videos are narrative, performance, and concept-based. For the song "Opposite of Adults" by Chiddy Bang, the author proposes a narrative-based video featuring teenagers acting like children around London. For The Weeknd's "The Hills," a dark and mysterious concept is discussed using one main character and dark imagery. Finally, for "Do It Again" by Pia Mia, an upbeat party scene is suggested using shots of a party and one female main character.
Planning Music Video 1:Constructing Shortz Image
Shortz is an 18-year-old grime/rap artist releasing his debut album called "Itz Da Beez N Da Birdz". His target audience is teenagers and young adults aged 13-20 who enjoy partying and raving. While most grime music videos portray stereotypes like flashy jewelry, money, and crime, Shortz's promotional video will challenge many of these stereotypes through his mysterious image without tattoos, smart clothing, and absence of flashy displays of wealth and women. It will confirm some stereotypes like using expensive cars and portraying drug use to shock audiences and differentiate Shortz's image.
Goodwins theory
The document summarizes Andrew Goodwin's 6 key features of music videos: 1) Lyrics are represented through images, 2) Music and visuals reflect each other's tone and atmosphere, 3) Videos demonstrate genre characteristics, 4) Close ups of the artist are common, 5) Female bodies are often portrayed voyeuristically, 6) References to films and other media are common. It then analyzes the Maroon 5 song "Payphone" and finds it aligns with some features but not all, particularly in the disconnect between lyrics and visuals despite some matching elements.
Digi pack 1
The document summarizes and analyzes the design elements of a digipak album cover. It notes that the front cover features a large black and white photo of the band with their name above the album title. The inside pages alternate between lyrics, photos of the band, and painted or animated art images related to the album's themes. A common technique is contrasting realistic photos with abstract art, keeping with the album's punk rock style. The back cover consistently lists the tracks alongside legal documents in a harder to read format, with the focus remaining on attracting the audience.
Question 4
The document discusses how various media technologies were used at different stages of a project. YouTube was used for research on indie pop music videos. Adobe Photoshop was used to experiment with image manipulation techniques. Facebook was used to gather feedback on experimental images. Communication with group members was enabled through technology convergence. A DSLR camera and settings were used to take high quality photos. Adobe Premiere Pro was used to edit video, including adding effects like speed and dissolve transitions.
Idea layout
The document discusses ideas for the layout and design of a music album digipak. For the front cover, the artist will make a heart shape with their hands around one eye. The inside left cover will feature a close-up photo of the artist wearing an animal mask to incorporate elements of the indie and pop genres. The CD design will use an ink blot of various colors to break convention. The back cover will show the artist lying on a heart-shaped cushion with the track list to the side.
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Different styles of music video
There are several different styles of music videos. Performance videos focus solely on the artist performing, using various camera angles without any narrative. Narrative videos tell a story through performance and additional scenes. Cameo videos feature other artists or celebrities making appearances alongside the main artist. Notion of looking videos show the audience watching or observing the actions of the artist or other characters.
Goodwins theory applied to indie music video
Goodwin's theory consists of 8 principles for analyzing music videos: 1) links between lyrics and visuals, 2) links between music and visuals, 3) genre characteristics, 4) intertextual references, 5) notions of looking, 6) voyeurism, 7) demands of the record label, and 8) whether it is performance, narrative, or concept based. The Smiths' "Panic" video follows most of these principles by synchronizing the lyrics, visuals, and music, portraying genre characteristics through clothing and smoking, and not including intertextual references or voyeurism likely due to being an independent label.
Narrative analysis – pond – you broke my cool
This document provides an analysis of the music video for the song "You Broke My Cool" by the band Beard, Wives, Denim. The summary analyzes several key elements of the video, including that the footage appears to be from when the band spent two weeks on a farm in Australia making the album. It notes that the video has an "old" look from being filmed on an older camera, which fits the tone of the slow, psychedelic rock song. It also discusses how the video cuts between clips of the band relaxing outdoors and playing their instruments, and includes a title card advertising the album midway through.
Different types of music videos
The document discusses different types of music videos, including narrative, conceptual, and performance-based videos. Narrative videos closely follow the song's lyrics or complement the feelings portrayed. Conceptual videos don't have a storyline and use themes or symbols to build meaning. Performance-based videos focus on promoting the artist. Other styles discussed include animation, which uses illustrations to depict lyrics, and interpretive, impressionist, and surrealist videos, which convey feelings or use bizarre imagery rather than directly following lyrics.
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andrew Goodwin identified three ways that a music video can connect to the song: illustration, amplification, and disjuncture. Illustration directly illustrates the song lyrics visually. Amplification builds on the song's meanings through performance and narrative. Disjuncture intentionally ignores the song's content and genre to create new meanings, often using abstract imagery unrelated to the lyrics.
Parody In Music Videos
Parody music involves changing or copying lyrics and musical ideas from existing well-known songs in a humorous way. Examples include barelypolitical's parody of "Love The Way You Lie" by Eminem and Rihanna, as well as Eminem's own parodies sometimes mocking other artists or celebrity culture.
Coldplay analysis
The music video for Coldplay's "Paradise" tells the story of an elephant (Chris Martin in costume) escaping captivity and journeying to find paradise. It shows the elephant traveling from London to Heathrow airport and flying to an unknown location where he is reunited with three other elephants playing instruments. Though the band members' faces are hidden by the costumes, the video connects the elephants to Coldplay through lyrics, locations, and live performances. It takes an unconventional approach for a rock music video but still builds excitement for the main character's journey through editing and the familiar band narrative.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Goodwins theory applied to indie music video
Goodwin's Theory consists of 8 principles for analyzing music videos, including links between lyrics and visuals, music and visuals, genre characteristics, and whether the video is performance, narrative, or concept-based. The music video for "Panic" by The Smiths follows several principles by matching the lyrics and visuals, syncing music and visuals, and having a narrative-based story. However, as an independent band, it does not include demands of a record label like voyeurism or intertextual references that major labels typically require. Overall, the video demonstrates many but not all of Goodwin's principles.
Coldplay 'Fix you' analysis
Coldplay's 2005 song "Fix You" was directed by Sophie Muller. The music video features footage of Coldplay performing live on stage and close-ups of lead singer Chris Martin singing. While the song's lyrics discuss emotional support, the video lacks a narrative and instead focuses on visually representing the song and band's performance. Camera techniques like slow motion and tracking shots are used to immerse viewers in the live concert experience and illustrate the song's changing tempo and emotions.
Goodwin’s Theory
This document discusses Goodwin's theory and how it applies to analyzing the music video for "Invincible" by Griminal. Some key points:
1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
Codes,convention’s and research of music videos
Music videos serve several purposes: to attract a wider audience by visualizing the song's narrative; to craft a public image for the artist and manipulate audience perception; and to entertain the target audience and increase engagement. Research shows that early music videos consisted mainly of live performance clips. To stand out, modern videos often use unusual locations or settings. Societal stereotypes are frequently reinforced through common portrayals in genres and gender roles. The typical structure of a music video is 3-4 minutes with fast cuts, close-ups, motifs, and colors to connect visuals to lyrics and meaning. Narratives may include beginnings, middles, ends or flashbacks related to the lyrics.
Impressionist music videos
The document discusses impressionist music videos, which use seemingly unrelated shots to express themes in a way that makes audiences feel a certain way. These shots can include people, locations, objects, and abstract features, and will usually relate to the current lyric when shown. There will be a connecting theme of synergy that brings the unrelated shots together. For example, Jay-Z's "On to the Next One" video uses the number three as its synergy theme, linking to the artist and album names. The document then discusses how it focused on a theme of love with the synergy of red for its own impressionist shots, with each shot symbolizing love in the context of passion, romance, or sensuality.
Coldplay Music Video Analysis
The song "Up & Up" by Coldplay is about having determination and willpower to achieve future plans. The conceptual music video, directed by Vania Heymann, features giant-sized versions of the band members around the world without a clear plot, but aims to create a mood of uplift and positivity. The target audience is likely those aged 30+ as the mellow, calming music is upbeat and happy. The video focuses solely on Coldplay and aims to put the audience in a positive, carefree mood.
Goodwins theory powerpoint
The document discusses several techniques and concepts used in music videos including thought beats, narrative and performance, the relation of visuals to song lyrics, and star image. It provides examples of how visuals can disjuncture from, amplify, or illustrate the meaning of lyrics. The document also discusses voyeurism in representing characters and intertextuality in referencing other pop culture works.
Initial ideas music video
This document discusses different types of music videos and provides examples of ideas for music videos for three songs. The three main types of music videos are narrative, performance, and concept-based. For the song "Opposite of Adults" by Chiddy Bang, the author proposes a narrative-based video featuring teenagers acting like children around London. For The Weeknd's "The Hills," a dark and mysterious concept is discussed using one main character and dark imagery. Finally, for "Do It Again" by Pia Mia, an upbeat party scene is suggested using shots of a party and one female main character.
Planning Music Video 1:Constructing Shortz Image
Shortz is an 18-year-old grime/rap artist releasing his debut album called "Itz Da Beez N Da Birdz". His target audience is teenagers and young adults aged 13-20 who enjoy partying and raving. While most grime music videos portray stereotypes like flashy jewelry, money, and crime, Shortz's promotional video will challenge many of these stereotypes through his mysterious image without tattoos, smart clothing, and absence of flashy displays of wealth and women. It will confirm some stereotypes like using expensive cars and portraying drug use to shock audiences and differentiate Shortz's image.
Goodwins theory
The document summarizes Andrew Goodwin's 6 key features of music videos: 1) Lyrics are represented through images, 2) Music and visuals reflect each other's tone and atmosphere, 3) Videos demonstrate genre characteristics, 4) Close ups of the artist are common, 5) Female bodies are often portrayed voyeuristically, 6) References to films and other media are common. It then analyzes the Maroon 5 song "Payphone" and finds it aligns with some features but not all, particularly in the disconnect between lyrics and visuals despite some matching elements.
Digi pack 1
The document summarizes and analyzes the design elements of a digipak album cover. It notes that the front cover features a large black and white photo of the band with their name above the album title. The inside pages alternate between lyrics, photos of the band, and painted or animated art images related to the album's themes. A common technique is contrasting realistic photos with abstract art, keeping with the album's punk rock style. The back cover consistently lists the tracks alongside legal documents in a harder to read format, with the focus remaining on attracting the audience.
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Andew Goodwin's theory on Illustration, amplification and disjuncture
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Question 4
The document discusses how various media technologies were used at different stages of a project. YouTube was used for research on indie pop music videos. Adobe Photoshop was used to experiment with image manipulation techniques. Facebook was used to gather feedback on experimental images. Communication with group members was enabled through technology convergence. A DSLR camera and settings were used to take high quality photos. Adobe Premiere Pro was used to edit video, including adding effects like speed and dissolve transitions.
Idea layout
The document discusses ideas for the layout and design of a music album digipak. For the front cover, the artist will make a heart shape with their hands around one eye. The inside left cover will feature a close-up photo of the artist wearing an animal mask to incorporate elements of the indie and pop genres. The CD design will use an ink blot of various colors to break convention. The back cover will show the artist lying on a heart-shaped cushion with the track list to the side.
CD covers
The document discusses the purposes and techniques used in CD covers. It analyzes covers for Marilyn Manson, Taylor Swift, Beyonce, and Eminem to demonstrate how covers communicate: 1) the artist's star image through visual codes like color, lighting, composition; 2) the musical genre through conventions of visuals and technical elements; and 3) a unique selling point through distinctive visual features. Analysis of individual covers shows how elements construct meanings that position the artist and genre.
The history of music videos
Music videos have evolved over time from early experimental films responding to music in the 1930s to highly produced narratives and advertisements in today's era. Early videos featured lip syncing to promote songs and developing an artist's brand image. In the 1980s, MTV launched and videos challenged the traditional male gaze, with artists like Madonna giving women more control. Modern videos continue to both advertise the artist and song through narratives and cultural references, while sometimes challenging stereotypes around gender.
Question 2
The front cover features a male model in designer clothes to portray wealth and dominance, aligned with conventions of hip hop magazines. The full-frame shot reinforces the model's power through eye contact. The title "FRESH" and graffiti font also represent hip hop conventions. A faded car in the background symbolizes wealth. The contents page similarly presents a female model in designer clothes to look equally dominant rather than sexually available. Both images portray emerging views of gender equality.
Content Marketing Framework
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4) Distribution - Share content through owned, earned, and bought media channels.
5) Measurement - Continuously optimize the process based on metrics in a long-term, cyclical approach.
Content marketing is presented as a strategic, ongoing technique to attract and engage customers through valuable, relevant content.
Music video analysis
The document analyzes the music videos for "We are Young" by Fun and "Foundation" by Kate Nash using Andrew Goodwin's framework. It finds that both videos demonstrate characteristics of the indie-pop genre through their narratives, camerawork, lighting, and lip syncing. The videos also have illustrative relationships between the lyrics and visuals, and edit the visuals to the beat of the music. Close-ups of the artists are included to promote identification with the audience. Gender is not portrayed through a male gaze. No intertextual references are present.
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3) Financial projections estimate Crush can gain market share and volume through these efforts while maintaining profit margins of $0.10 per case.
How Users Can Get their Digital Driving License & Vehicle Registration from D...
This document provides instructions for how users can obtain digital versions of their driving license and vehicle registration from the DigiLocker service. It outlines the multi-step process which involves signing up for a DigiLocker account using a mobile number, linking an Aadhaar ID, selecting the appropriate ministry and document type, entering identifying details, and saving the issued digital documents. Screenshots illustrate both the desktop and mobile workflows. Troubleshooting tips are included if the documents cannot be obtained.
How Users Can Get their Digital Driving License & Vehicle Registration from D...
Demo for how users of DigiLocker can get their Digital Driving License & Vehicle Registration Certificate
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Elektronikus Médiumok óravázlat: The Fox. Nature and Science.
Elektronikus Médiumok óravázlat: The Fox. Nature and Science.
How Users Can Get their Digital Driving License & Vehicle Registration from D...
How Users Can Get their Digital Driving License & Vehicle Registration from D...
How Users Can Get their Digital Driving License & Vehicle Registration from D...
How Users Can Get their Digital Driving License & Vehicle Registration from D...
Similar to Mood Board
Simon Friths Three Typologies
Simon Frith identified three main types of music videos: performance videos which show the artist performing the song live or in a concert-like setting; narrative videos which tell a story related to the song's lyrics, typically a love story; and conceptual videos which are more surreal or obscure and aim to constantly entertain the audience through unusual ideas or visuals like Ok Go's choreographed dance routine on treadmills.
Simon friths 3 music video typologiess
Simon Frith identified three main types of music videos: performance videos which show the artist performing the song live or in a concert-like setting; narrative videos which tell a story related to the song's lyrics, typically a love story; and conceptual videos which are more surreal or obscure and aim to constantly entertain the audience through unusual ideas or visuals like Ok Go's choreographed dance routine on treadmills.
Types of music video
Bands and artists typically choose from three types of music videos: narrative-based, performance-based, or concept-based. Narrative videos tell a story that relates to the song's lyrics, performance videos show the artist live on stage, and concept videos focus on a single unusual idea. The type of video chosen depends on the music genre and is intended to best convey the artist's message to the audience.
Andrew goodwin theory
Andrew Goodwin argues that pop music videos have a different narrative structure than novels and films. He provides several reasons for this, including that videos are created around songs rather than traditional narrative arcs, the singer acts as both narrator and main character, and the singer directly addresses the audience. Goodwin also discusses different types of relationships between song lyrics and music videos, including illustration, amplification, and disjuncture. He notes that music videos try to appeal to a wide audience while targeting the core fans.
Goodwin's theory on music videos
Andrew Goodwin is a music video theorist who developed a theory about repetitive features in music videos that help audiences relate to and understand the media. His theory outlines 5 key aspects of music videos: 1) how the music track relates to the cinematography through illustration, disjuncture, or amplification, 2) the "star image" or protagonist that appeals to audiences, and 3) technical aspects like mise-en-scene, cinematography, sound, and editing that establish expectations for different music genres. Goodwin argues these repetitive features make the language of music videos easier for audiences to understand.
Media Theory
Andrew Goodwin's theory is that music videos extend on the lyrics of a song by visually representing their meaning. Videos can take lyrics literally and tell a story, or metaphorically. Many videos prove this by helping audiences understand the intended meaning. However, genres like pop may prioritize emotion over literal lyrics.
Carol Vernallis' theory has four concepts: narrative, editing, camerawork, and diegesis. Narratives in videos may be disjointed, allowing audience interpretation. Editing breaks conventions by cutting to the beat. Establishing shots set the scene, and close-ups emphasize expression over completeness of action. Most videos support her theory, especially regarding editing aligned to the music.
Music vid categories
There are three main categories of music videos: performance-based, narrative-based, and concept-based. Performance-based videos simply show the artist performing the song, narrative-based videos tell a story related to the song's lyrics, and concept-based videos are based on a single random idea rather than the song itself. The document provides examples like "American Idiot" by Green Day for performance, "Take On Me" by a-ha for narrative, and "Here It Goes Again" by OK Go for concept-based. It analyzes some of these in more depth to illustrate the different categories.
Performance concept and narrative
The document discusses three types of music videos: performance, narrative, and concept. Performance videos mainly feature the artist performing and are commonly used by artists on low budgets. Narrative videos tell a story, which can be linear with a clear beginning, middle, and end, or fragmented. Concept videos are based around an unusual idea or filming technique meant to keep viewers engaged through strange imagery and symbols that relate to the song's themes, genres, or moods.
Conventions in a music video
The document discusses several conventions of music videos. It begins by outlining the main purposes of music videos as promoting singles, albums, and artists. It then describes the basic structure of most music videos as being 3-4 minutes and combining live performances, narratives, and computer graphics. Common themes in music videos depend on the genre of music. The document also discusses how music videos often tell short stories and can feature direct address of the viewer or use of the "male gaze" and "female as object". It identifies five key aspects audiences look for in music videos.
What is a music video? (types and conventions)
A music video is generally a short video that integrates images to promote an artist's music. There are three main types of music videos: narrative videos, which tell a story that relates to the song's lyrics; concept videos, which have a surreal or unusual theme; and performance videos, which simply show the artist performing the song. Music videos are typically used to advertise a song and create buzz around the artist by telling compelling stories or being controversial. Common conventions in music videos include the objectification of women and depictions of wealth, partying and alcohol.
Conventions of a music video
The document discusses various conventions used in music videos, including performance-based videos that solely feature the artist performing, narrative-based videos that tell a story through the song's lyrics, and mixture videos that combine both. It also covers elements like camera angles, movements, editing, mise-en-scene, and sound design that are important for crafting an effective music video. Examples are provided for different types and how certain conventions are applied.
Conventions of music videos
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
Codes and Conventions of Music Videos
Music videos use codes and conventions in their cinematography, editing, sound, mise-en-scene, and genre-specific techniques to promote artists and connect with audiences. Cinematography employs shots like close-ups and angles that suit different genres and songs. Editing cuts rhythmically to the beat. Mise-en-scene reflects lyrics through locations, costumes, and instruments. Genres have recognizable styles - R&B features wealth, rock uses dark colors for live performances, while pop uses bright colors and some voyeurism targeted at teens.
Task 1
The conventions of a music video include featuring the artist or band. Shots are usually close ups, mid shots, and long shots to show emotion, scenery, and actions like playing instruments or dancing. The mise-en-scene varies by genre - rock videos often show live performances while R&B features dancing and crisp outfits. Music videos use editing techniques like jump cuts and dissolves. The purpose is to promote the artist's song and help audiences understand the song's meaning. There are three main types of music videos: concept-based use obscure ideas, performance-based feature the artist performing, and narrative-based tell a story.
Music vids styles
This document discusses different types and purposes of music videos. It begins by explaining that music videos are typically 3-4 minutes and combine live performance, narrative elements, and visuals to promote the artist and song. There are three main types of music videos: performance videos that feature the artist singing and include concert footage or "behind the scenes" clips; narrative videos that tell a story, either related to or suggested by the song's lyrics; and concept videos where performance and narrative take a backseat to symbolic or thematic visual concepts. The document provides examples and discusses common elements of each type of music video.
Music video categories complete
This document discusses different types of music videos. There are three main types: performance-based, narrative-based, and concept-based. Performance-based videos feature the artist directly performing the song. Narrative-based videos tell a story that relates to the song's lyrics. Concept-based videos focus on developing a single idea or theme through editing. The author's group plans to create a narrative-based video for the song "Youth" by Daughter in order to portray their perspective on social issues facing young people.
Motifs in music videos
Modern music videos contain several common motifs or techniques:
1) They often show fragmented or close-up shots of the human body rather than presenting it in its entirety to direct attention to specific parts that capture emotion.
2) Frequently use fictional or fantastical settings created through CGI and visual effects rather than just depicting the real world.
3) Generally have lengths between 3 to 5 minutes to accommodate the song while still telling a narrative or story.
Music vids and theory intro
There are several purposes and structures of music videos. Music videos primarily promote a single and album, as well as the artist. They typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery. Common structures include performance videos, narrative videos, thematic videos, and symbolic videos. Performance videos focus on shots of the artist singing and include close-ups and unique visual styles. Narrative videos tell a story, either related to or suggested by the song's lyrics. Thematic and symbolic videos use recurring themes and symbols to build meaning.
Types of music videos
There are three main types of music videos:
1) Performance-based videos feature the artist(s) performing the song, typically on stage or in a studio. These allow the artist to showcase their talents and are common for pop singers.
2) Narrative-based videos tell a story or follow plot/characters, either acted by the artist or other actors. They can appear as short films with music. Taylor Swift's "We Are Never Ever Getting Back Together" is an example.
3) Conceptual-based videos are based on an unusual or obscure idea that may not relate to the song's meaning, appealing to niche audiences. The Vaccines' "Handsome" uses aliens and explosions in a
Music vid categories
There are three main categories of music videos: performance-based, narrative-based, and concept-based. Performance-based videos simply show the artist performing the song, connecting the audience to the artist and lyrics. Narrative-based videos tell a story that relates to the song's lyrics, making the video more engaging for audiences. The example given is the music video for "Take On Me" by a-ha, which uses a romantic fantasy narrative and pencil drawings to illustrate the song.
Similar to Mood Board (20)
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Elles questions
The interviewer asks Jack about his recent number 1 hit, his best career moment so far, whether he expected to win, upcoming touring plans, if he prefers touring or studio work, expectations for his next album, potential collaborations, rumors of a duet with Rihanna, being linked to collaborations with major artists, what fans can expect from his next album sound-wise, if he's thought of album or tour names, and what day he's scheduled to perform at Parklife. The interviewer concludes by wishing Jack luck with his album and tour.
Evaluation
The student created a fashion magazine for a final school project. They received feedback from evaluators praising the professional layout and eye-catching colors used. However, the evaluators noted that some yellow text was difficult to read. The student agrees with this feedback and thinks they could improve the editing of photos to make the magazine seem more professional. They chose blue as a consistent theme to give the magazine a fashion feel.
Photo shoot plan
This photography shoot will take place on February 18th, 2014 at 9am to take photos of a girl for an indie music magazine. Photos will be taken around campus and in a photography studio using props like a guitar and sunglasses. Indoor studio photos aim for a plain white background to make the subject stand out, while outdoor photos will use natural light. Equipment needed includes casual clothing and props, and techniques like depth of field will be experimented with.
Evaluation 2
The document discusses design choices made for the front cover of a music magazine. The name "sound wave" was chosen to relate to the target audience's music interests. Text was left over an image to make it stand out, and a subheading was added to seem more professional. Additional interior details were placed near the bottom so the main image remains the focus, as done successfully on other similar magazines. The front image is of an artist looking at the camera to grab attention. A pull quote about the image was placed opposite other interior information to appear more professional and identify the main image.
Evaluation 1
The document describes the layout choices made for a magazine double page spread interviewing an artist. These include using the artist's name in large text at the top, a brief description of the artist and interview below, questions in purple and answers in black, casual images of the artist placed prominently to relate to the interview content, and pull quotes to make the text more appealing and professional.
Contact sheet 111
The photographer took multiple photos of a model wearing different outfits on a white background to give the impression of a professional photo shoot. Photos were taken from different angles and had the model posing in different ways.
Hollywood blcokbuster
Arron Paul, the star of the film Need for Speed, made appearances on several television shows to promote the film. He appeared on Top Gear because both the show and film appeal to audiences interested in cars. He also went on The Graham Norton Show to reach a wider audience, including fans of his previous hit TV series Breaking Bad. The document analyzes the film promotion strategies, including the target audience of males aged 15-30, marketing campaigns, and poster designs featuring cars and attractive women to appeal to that audience.
Intro to questions
Jack Harding has become a successful musician in the UK over the past 2 years, with 12 top 10 hits including 4 number 1 songs and a Brit award, beating out competition from Calvin Harris. He was recently announced as one of the main headliners at this year's Parklife Festival alongside other popular acts. With his current success in the UK and expansion to the US, it appears Jack Harding is poised to become one of the largest musical acts to emerge from the UK in some time.
Magazine covers
This document discusses a magazine aimed at males aged 15-30 interested in rap and R&B music. The use of red and images with little text appeals to this target audience. Seeing another similar magazine influenced the document's author's ideas for their own music magazine, which they want to appeal to the same target audience using consistent colors, images, and minimal text.
Hollywood blcokbuster
Arron Paul, the star of the film Need for Speed, made appearances on several television shows to promote the film. He appeared on Top Gear because both the show and film appeal to audiences interested in cars. He also appeared on The Graham Norton Show to reach a wider audience, including fans of his previous hit TV series Breaking Bad. The document argues that Paul's appearance on The Graham Norton Show was more effective for promotion because the show has a larger audience and allows more time to discuss the film than shows like Top Gear.
My Movies
The document discusses several romantic comedy films that the author enjoys, including Bridget Jones's Diary, Love Actually, and About A Boy. All three films feature popular actors like Hugh Grant and Colin Firth that appeal to the target romantic comedy audience. The success of these films can be attributed to starring well-known actors of the genre and exaggerating relatable romantic situations that viewers find amusing and entertaining.
Analysing the need for speed marketing campaign
The document analyzes the marketing campaign for the film "Need for Speed" which starred Aaron Paul. Paul starred in the TV show "Top Gear" to promote the film, as "Top Gear" is a popular car enthusiast show that aligns well with the theme of "Need for Speed". Paul also appeared on "WWE Raw" to reach its target teenage to young adult audience, similar to "Top Gear" and the film. Both shows provided opportunities for Paul to promote the new film to audiences interested in cars, action, and live entertainment.
Pr4 me and my movies
The document discusses several aspects of action films and genres:
- It finds the action genre thrilling and full of suspense due to its conventions like fast cars, guns, and objectified female representations.
- It discusses the film Dredd from 2012, praising its cinematographer and use of visual effects for gore and violence.
- It summarizes the 2014 film Need for Speed, about revenge in an illegal street racing ring.
- It briefly mentions the popular Batman film franchise before transitioning to discuss intertextuality, star theory, media literacy, and reception theory in film.
Music sourced
The document discusses using music from the E6 Radio catalogue for a commercial, with limitations to using no more than 7 seconds of any song. It highlights using a portion of a Duke Dumont song within those limitations.
Editing evidence
The creator merged 7 seconds of commercial songs together to avoid gaps in the sound and allow the songs to transition smoothly into each other. They separated the voice over recording by using the ctrl S tool to leave some space between the main part of the script and the concluding slogan. The document discusses techniques for editing together music and a voice over recording for a commercial.
Production diary (1)
The document outlines a student's progress over several months in creating a magazine as part of their final major project. It includes weekly updates describing the tasks completed such as developing project ideas, creating layout designs, writing articles, and taking photographs. The student worked on various magazine elements like the cover, contents page, and double page spread. They analyzed survey results, experimented with fonts and layouts, and made adjustments based on feedback. The updates conclude with finalizing the front cover and setting up an online group to evaluate the quality of the finished product.
War of the_worlds_worksheet
The document discusses Steven Spielberg's 2005 film War of the Worlds and the impact of 9/11 on how American audiences responded to it. It suggests that the film was more successful and impactful because it was released only 4 years after 9/11 and featured scenes similar to the terrorist attacks. While some argue it is inappropriate to use 9/11 as a thematic device, the document says it can be justified as 9/11 was a major historic event that will be discussed for generations, similar to wars. Producers using 9/11 too soon after the attacks may have caused more controversy, but releasing films years later would be more accepted.
Judge dredd
Judge Dredd is set in 2139 where crime is rampant in massive Mega Cities and judges act as police officers and judges. Judge Dredd is one of the best judges in Mega City 1. In the 1995 film, Judge Dredd is framed for murder but discovers another judge committed the crime. The 2012 Dredd film has a different plot where Dredd must train a psychic recruit during a routine call that turns deadly. Fans preferred the 2012 film for better representing the character over focusing on the actor.
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Mood Board
- 3. All of these narrative based videos, lyrics match what you can see happening. All of these images are stills from music videos that use lyrical meaning for their video’s. The video’s match what lyrics are being sung, this will make the audience want to re-watch the video in case they’ve missed anything.
- 6. Three main settings in narrative based music videos are High Schools, Streets and Clubs, this is because it can appeal to a wider audience. Props such as Jewlerey and cars are typical conventions of a narrative based video. Sometimes the costumes in the music videos are quite ordinary so that it appeals to their target audience, or it will be quite extravagant so that he artist can be seen as a someone or something the audience want to aspire to be.