Digi pack 1
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The document summarizes and analyzes the design elements of a digipak album cover. It notes that the front cover features a large black and white photo of the band with their name above the album title. The inside pages alternate between lyrics, photos of the band, and painted or animated art images related to the album's themes. A common technique is contrasting realistic photos with abstract art, keeping with the album's punk rock style. The back cover consistently lists the tracks alongside legal documents in a harder to read format, with the focus remaining on attracting the audience.
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This music video promotes Kendrick Lamar's song "Backseat Freestyle" and targets males aged 19-30. The narrative follows Lamar as he refuses to conform to the pressures of others in the backseat of a car. He does not want to end up like his "palls" who just smoke weed. The black and white cinematography aims to convey frustration but also understanding. The selling point is the interesting song that viewers can purchase.
Digipack Presentation
The document analyzes the cover designs of albums from several musical artists. It discusses elements of synergy and intertextuality between the covers. Common elements include featuring the artist's name and image prominently, consistent color schemes and font styles, and positioning of text and images. This is intended to clearly identify the artist and tie together albums as part of their brand and style. Minor variations between covers are also analyzed as relating to the theme or message of the music.
Ideas for a promotional package 2
This document provides ideas and plans for promoting a music album and music video. It discusses ideas for the album cover, CD, DVD, and music video. The album cover would be simplistic with a black and white color scheme. The music video would tell a narrative story and include shots of the band performing, following a theme of anger after a breakup. It also outlines plans for costumes, locations, and target audience. The promotional package would be cohesive across formats to effectively promote the artist and album.
Question 2
The document discusses how the main product (a song) and ancillary texts (a Digipak, poster, and music video) work together effectively through common themes and genre. Dark colors and imagery are used consistently across the products to tell an alternative rock narrative about good and bad characters. The target audience of teenagers will relate to the realistic portrayal of struggles in the music video and Digipak cover.
Goodwins theory applied to indie music video
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Digipak Research
This document discusses and summarizes the album covers of four different albums:
1) Echosmith's "Talking Dreams" album cover features the lead singer standing out in white against the black-clad band members.
2) The Neighbourhood's "I Love You" album cover features an upside down house symbolizing the band, with an eye and heart representing the album title. A cloud pattern represents the wide range of emotions in the album.
3) Bastille's "Bad Blood" album cover has a sepia-toned aesthetic and features a car chasing a man, alluding to the album's themes.
4) Haim's "Days Are Gone" has
Goodwins theory applied to indie music video
Goodwin's Theory consists of 8 principles for analyzing music videos, including links between lyrics and visuals, music and visuals, genre characteristics, and whether the video is performance, narrative, or concept-based. The music video for "Panic" by The Smiths follows several principles by matching the lyrics and visuals, syncing music and visuals, and having a narrative-based story. However, as an independent band, it does not include demands of a record label like voyeurism or intertextual references that major labels typically require. Overall, the video demonstrates many but not all of Goodwin's principles.
Bastille Print Work
This document analyzes the artwork and typography used for various singles and albums by the band Bastille. It notes that all the covers follow a simple and consistent style, with the artist and track title merged into one font. Additionally, it explores potential hidden meanings associated with the triangle symbol used in the Bastille font. While the band's intentions behind this symbol are unknown, fans have speculated it represents a "triangle of meaning." The covers typically feature screenshots or images from associated music videos and depict people with their backs to the camera, both present and absent. Any print work created to promote a new Bastille track would need to maintain consistency with these design elements and concepts.
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The document analyzes the cover designs of albums from several musical artists. It discusses elements of synergy and intertextuality between the covers. Common elements include featuring the artist's name and image prominently, consistent color schemes and font styles, and positioning of text and images. This is intended to clearly identify the artist and tie together albums as part of their brand and style. Minor variations between covers are also analyzed as relating to the theme or message of the music.
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This document provides ideas and plans for promoting a music album and music video. It discusses ideas for the album cover, CD, DVD, and music video. The album cover would be simplistic with a black and white color scheme. The music video would tell a narrative story and include shots of the band performing, following a theme of anger after a breakup. It also outlines plans for costumes, locations, and target audience. The promotional package would be cohesive across formats to effectively promote the artist and album.
Question 2
The document discusses how the main product (a song) and ancillary texts (a Digipak, poster, and music video) work together effectively through common themes and genre. Dark colors and imagery are used consistently across the products to tell an alternative rock narrative about good and bad characters. The target audience of teenagers will relate to the realistic portrayal of struggles in the music video and Digipak cover.
Goodwins theory applied to indie music video
Goodwin's theory consists of 8 principles for analyzing music videos: 1) links between lyrics and visuals, 2) links between music and visuals, 3) genre characteristics, 4) intertextual references, 5) notions of looking, 6) voyeurism, 7) demands of the record label, and 8) whether it is performance, narrative, or concept based. The Smiths' "Panic" video follows most of these principles by synchronizing the lyrics, visuals, and music, portraying genre characteristics through clothing and smoking, and not including intertextual references or voyeurism likely due to being an independent label.
Digipak Research
This document discusses and summarizes the album covers of four different albums:
1) Echosmith's "Talking Dreams" album cover features the lead singer standing out in white against the black-clad band members.
2) The Neighbourhood's "I Love You" album cover features an upside down house symbolizing the band, with an eye and heart representing the album title. A cloud pattern represents the wide range of emotions in the album.
3) Bastille's "Bad Blood" album cover has a sepia-toned aesthetic and features a car chasing a man, alluding to the album's themes.
4) Haim's "Days Are Gone" has
Goodwins theory applied to indie music video
Goodwin's Theory consists of 8 principles for analyzing music videos, including links between lyrics and visuals, music and visuals, genre characteristics, and whether the video is performance, narrative, or concept-based. The music video for "Panic" by The Smiths follows several principles by matching the lyrics and visuals, syncing music and visuals, and having a narrative-based story. However, as an independent band, it does not include demands of a record label like voyeurism or intertextual references that major labels typically require. Overall, the video demonstrates many but not all of Goodwin's principles.
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This document analyzes the artwork and typography used for various singles and albums by the band Bastille. It notes that all the covers follow a simple and consistent style, with the artist and track title merged into one font. Additionally, it explores potential hidden meanings associated with the triangle symbol used in the Bastille font. While the band's intentions behind this symbol are unknown, fans have speculated it represents a "triangle of meaning." The covers typically feature screenshots or images from associated music videos and depict people with their backs to the camera, both present and absent. Any print work created to promote a new Bastille track would need to maintain consistency with these design elements and concepts.
Advert deconstruction 1
This document summarizes the key features of a Coldplay album advertisement. The ad is split into two sections - an upper section with a band photo and a lower black/white section. The lower section prominently displays the band name, album name, and release date in white text on a black background. It also includes a small album cover image and website URL. These visual elements are intended to clearly communicate the necessary information to viewers about the artist, album, and release date while piquing their interest to learn more.
Major Lazer DVD/Blu-ray pitch.
The documentary film is about the musical group Major Lazer and will follow them on their 2017 tour, showing performances and behind-the-scenes footage. It aims to give viewers insight into the personal lives of the group to help build a larger fan base.
The DVD cover features a portrait of Major Lazer's cartoon icon and the group's name to clearly identify what it is about. A quote from a magazine uses slang to describe the group's wild nature and appeal to young fans.
The interior includes lyrics to one of their songs and a photo of the band covering the disc. Still images from the documentary on the back provide a glimpse of the group's exciting lives and popularity. A synopsis invites viewers
digipack desconstuction
The document summarizes and analyzes the album covers, layouts, colors, genres, and branding of four different albums:
1. The Black Keys - El Camino uses an orange-tinted photo of a car to represent the album's Spanish name and origins. It features the car centered in the frame with equal space above and below. The cover subverts genre conventions to brand the artist as unconventional.
2. Gorillaz - Gorillaz features a camouflaged car on a white background to catch attention. It is positioned as driving toward the viewer. The cover follows alternative hip hop conventions while subverting bright electronica styles. This brands the artists as curious and unseen.
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Evaluation Question 2
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Digipak analysis
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Digipaks analysis
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The digipak
Digipack analysis1
Sundara Karma uses simple album covers and posters with their logo and band name prominently displayed in bold, colorful fonts. Their covers have adopted a minimalist approach with black and white close-up shots and colorful text instead of images. Their posters similarly keep the design simple with the name, logo, and information about releases displayed with the band's photo in the background. Other indie bands also utilize bold fonts for the band name and logo along with simple artwork or concepts without photos of the band themselves.
A2 Media Studies - Evaluation Question 2
The combination of a music video featuring teddy bears and supplementary promotional materials like posters and album artwork was effective for this artist. Originally the teddy bears were just meant to be comedic, but a storyline emerged. For the poster and album digipak, it made sense to not feature the bears and instead keep the theme different than the video to avoid taking away from the artist's image. Black backgrounds were used for the poster and digipak to make the artist's name and logo more prominent. Consistent fonts between the materials help associate them with the artist.
Task 5 artist
The Weeknd's website and music videos have a consistent black and white simplistic style with bold use of red and blue colors. The website uses a blog layout with many visuals and few words to promote his tours and sell merchandise. His music videos also have high contrast lighting and empty backgrounds to isolate the artist and draw attention to him. Both his album covers, Trilogy and Kiss Land, mirror this same simplistic black and white style with a focus only on the artist.
Task 5 artist
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evaluation question 1
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Written content
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Evaluation question 1 done
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Digipak Research..
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Digipak analysis
The document summarizes and analyzes the design elements of three different album digipaks:
1) The Wombats album uses a bright pink circle and unusual font on the cover with a quirky orange back.
2) The Kooks album has a simplistic monochrome design with a band photo and blurred back photo.
3) The Red Hot Chili Peppers digipak has the band name wrapping around the cover without the album title, and an inconsistent back with a hard to read tracklist.
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The document provides an analysis of the digipak for McFly's album "Memory Lane". The front cover has a simple watercolor drawing of the band brought together closely, representing the band and fans reuniting after years apart. Inside, the booklet contains never-before-seen pictures of the band throughout their career overlaid with lyrics. It also includes information about each song on the album and a thank you letter from the band to their fans, giving the digipak a personal touch.
Catfish and the bottlemen
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Magazine analysis
This magazine advertisement promotes Kings of Leon's 2008 album "Only by the Night". It uses a unique night vision effect photo that merges photos of each band member, representing their equality. This graphic image catches the eye and relates to the album title through its dull green shades and grainy effect. The ad's generic layout clearly communicates the band, album, and release date using bold fonts on a black background.
Magazine adverts research
The document summarizes the researcher's analysis of three magazine advertisements for music albums.
The first advertisement from 1976 for the ELO album established basic components like the artist name, album name, singles, and record label.
The second from 2009 for MIKA followed a similar style to the album art and included the artist name, album name, release date, singles, website, and smaller record label logo.
The third from 2012 for Nicki Minaj included a photo of the artist alongside the larger artist name, smaller album name, website, and small record label logo.
Digi pack analysis
The front cover features a close-up image of the artist looking down with half of his face in shadow, suggesting a soul album with an emotional tone. Key information like the artist and album name are prominently displayed in bold gold font following standard conventions. The back cover lists the tracklist in the same font as the album name and provides additional details like the copyright and production companies in small font at the bottom. Both covers are linked through similar lighting and a consistent retro-inspired design.
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Advert deconstruction 1
This document summarizes the key features of a Coldplay album advertisement. The ad is split into two sections - an upper section with a band photo and a lower black/white section. The lower section prominently displays the band name, album name, and release date in white text on a black background. It also includes a small album cover image and website URL. These visual elements are intended to clearly communicate the necessary information to viewers about the artist, album, and release date while piquing their interest to learn more.
Major Lazer DVD/Blu-ray pitch.
The documentary film is about the musical group Major Lazer and will follow them on their 2017 tour, showing performances and behind-the-scenes footage. It aims to give viewers insight into the personal lives of the group to help build a larger fan base.
The DVD cover features a portrait of Major Lazer's cartoon icon and the group's name to clearly identify what it is about. A quote from a magazine uses slang to describe the group's wild nature and appeal to young fans.
The interior includes lyrics to one of their songs and a photo of the band covering the disc. Still images from the documentary on the back provide a glimpse of the group's exciting lives and popularity. A synopsis invites viewers
digipack desconstuction
The document summarizes and analyzes the album covers, layouts, colors, genres, and branding of four different albums:
1. The Black Keys - El Camino uses an orange-tinted photo of a car to represent the album's Spanish name and origins. It features the car centered in the frame with equal space above and below. The cover subverts genre conventions to brand the artist as unconventional.
2. Gorillaz - Gorillaz features a camouflaged car on a white background to catch attention. It is positioned as driving toward the viewer. The cover follows alternative hip hop conventions while subverting bright electronica styles. This brands the artists as curious and unseen.
Bad blood
The document analyzes the design conventions used in the digipak for the album "Bad Blood" by Bastille. On the front, the band name and album title are prominently displayed at the top in a stencil font representing the urban and indie music style. Credits are listed at the bottom and a character is depicted running from headlights. On the back, the same font is used and the track listing provided, along with a view of headlights the character was fleeing. Standard elements like the barcode and label logo are also included. The disc maintains the style through use of the font on its minimalist design.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (music video for "Constant Conversations" by Passion Pit) with ancillary texts (album advert and band website). It finds that using consistent themes of addiction, love and darkness across the video and advert makes the products seem cohesively connected. Dark and light contrasts are also used similarly. Direct references between the products and a preview of the video on the website homepage best show how the ancillary texts complement the main product and each other. However, the website's brighter colors distinguish it more as a standalone piece. Overall, the combination is quite effective except the website could be more tightly integrated through shared visual elements and focus.
Digipak analysis
Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.
Digipaks analysis
The digipak for Kasabian's album "Empire" uses a yellow color scheme to make it look old, representing the album's themes of older time periods and tradition. Red is used prominently for the album title "Empire" to represent conquest through war and blood. The digipak includes an additional DVD with music videos and unreleased tracks to provide extra value.
Rihanna's album "LOUD" features a close-up photo of her on the front cover to attract attention through her physical attractiveness, focused on her lips and hair which are bright red. The simple text is refined and placed at the top and bottom to maintain focus on her image.
The digipak
Digipack analysis1
Sundara Karma uses simple album covers and posters with their logo and band name prominently displayed in bold, colorful fonts. Their covers have adopted a minimalist approach with black and white close-up shots and colorful text instead of images. Their posters similarly keep the design simple with the name, logo, and information about releases displayed with the band's photo in the background. Other indie bands also utilize bold fonts for the band name and logo along with simple artwork or concepts without photos of the band themselves.
A2 Media Studies - Evaluation Question 2
The combination of a music video featuring teddy bears and supplementary promotional materials like posters and album artwork was effective for this artist. Originally the teddy bears were just meant to be comedic, but a storyline emerged. For the poster and album digipak, it made sense to not feature the bears and instead keep the theme different than the video to avoid taking away from the artist's image. Black backgrounds were used for the poster and digipak to make the artist's name and logo more prominent. Consistent fonts between the materials help associate them with the artist.
Task 5 artist
The Weeknd's website and music videos have a consistent black and white simplistic style with bold use of red and blue colors. The website uses a blog layout with many visuals and few words to promote his tours and sell merchandise. His music videos also have high contrast lighting and empty backgrounds to isolate the artist and draw attention to him. Both his album covers, Trilogy and Kiss Land, mirror this same simplistic black and white style with a focus only on the artist.
Task 5 artist
The Weeknd's website and music videos have a consistent black and white simplistic style with bold use of red and blue colors. This style reflects the artist's dark and isolated persona presented in his hip hop influenced music. Photos and videos on the site promote his live performances and clothing line with an emphasis on visuals over text. Album covers also follow this simplistic high contrast black and white style with a focus on the artist and costumes that don't distract from his persona.
evaluation question 1
The document analyzes a music video based on Goodwin's Theory of music video structure and conventions. The video uses a narrative structure but also incorporates conceptual elements by replaying a scene with an alternate outcome. Some conventions are challenged, such as having lyrics that don't match the visuals. Genre characteristics of indietronica are represented through hazy colors and themes of love and betrayal, while editing conventions from other genres like dubstep are borrowed. Intertextuality and voyeurism are also concepts that are debated in how they are applied in the video.
Written content
POMO is an EDM artist known for his diverse songs. The album, titled "Fall Together", consists of a single track of the same name about a person wanting to fall together with another but being unable due obstacles. The dark, abstract images on the album depict a lonely person looking away in shadow and link to the music video for the song. The production label is Spinnin' Records, and the music can be freely used in independent creator content with credit to the artist and label.
Evaluation question 1 done
The document summarizes how the media product used, developed, and challenged conventions of real rock music videos. It used conventions like depicting bullying and isolation through locations and characters. It developed conventions through unique lighting, transitions between shots, and the use of suicide in the ending. It challenged conventions by not showing a band performance and using non-traditional camera shots and character portrayals. The document also discusses how the album cover used, developed, and challenged conventions of real album covers.
Digipak research
This document analyzes and describes the digipak for the album "The Heist" by Macklemore and Ryan Lewis. It notes the minimalist design uses black, gold, and white colors. The front features a simple snake skin pattern design. The back lists the songs and continues the color scheme. The insert provides artwork related to each song to give fans context and a connection to the music and artists. Overall, the design draws connections to Macklemore's style and music through imagery while diverging from conventions of typical hip hop digipaks.
Digipak Research..
This document summarizes and analyzes the album covers of four different bands: Echosmith, The Neighbourhood, Bastille, and Haim. For each band, it describes visual elements of the album covers like colors, images, text, and layout. It also analyzes how these visual choices relate to the bands' images and intended emotions or messages for the albums. Key details like symbols, characters, and backgrounds are discussed in order to understand the overall themes or feelings conveyed by each album cover design.
Digipak analysis
The document summarizes and analyzes the design elements of three different album digipaks:
1) The Wombats album uses a bright pink circle and unusual font on the cover with a quirky orange back.
2) The Kooks album has a simplistic monochrome design with a band photo and blurred back photo.
3) The Red Hot Chili Peppers digipak has the band name wrapping around the cover without the album title, and an inconsistent back with a hard to read tracklist.
McFly: Memory Lane digipak analysis
The document provides an analysis of the digipak for McFly's album "Memory Lane". The front cover has a simple watercolor drawing of the band brought together closely, representing the band and fans reuniting after years apart. Inside, the booklet contains never-before-seen pictures of the band throughout their career overlaid with lyrics. It also includes information about each song on the album and a thank you letter from the band to their fans, giving the digipak a personal touch.
Catfish and the bottlemen
This document summarizes and analyzes the album covers of two albums by the band Catfish and the Bottlemen: "The Balcony" and "The Ride". Both album covers use a simple, monochrome black and white design created through digital animation. The document discusses elements like the font, color palette, barcode placement, and inclusion of the album art on the disc. Overall, it praises the consistent and sophisticated design of both album covers.
Magazine analysis
This magazine advertisement promotes Kings of Leon's 2008 album "Only by the Night". It uses a unique night vision effect photo that merges photos of each band member, representing their equality. This graphic image catches the eye and relates to the album title through its dull green shades and grainy effect. The ad's generic layout clearly communicates the band, album, and release date using bold fonts on a black background.
What's hot (20)
Similar to Digi pack 1
Magazine adverts research
The document summarizes the researcher's analysis of three magazine advertisements for music albums.
The first advertisement from 1976 for the ELO album established basic components like the artist name, album name, singles, and record label.
The second from 2009 for MIKA followed a similar style to the album art and included the artist name, album name, release date, singles, website, and smaller record label logo.
The third from 2012 for Nicki Minaj included a photo of the artist alongside the larger artist name, smaller album name, website, and small record label logo.
Digi pack analysis
The front cover features a close-up image of the artist looking down with half of his face in shadow, suggesting a soul album with an emotional tone. Key information like the artist and album name are prominently displayed in bold gold font following standard conventions. The back cover lists the tracklist in the same font as the album name and provides additional details like the copyright and production companies in small font at the bottom. Both covers are linked through similar lighting and a consistent retro-inspired design.
Evaluation post 2
I have created this powerpoint to explain my creation of my magazine poster, digipak and also my music video.
Ancillary task - Magazine Poster analysis
This document analyzes and summarizes several music album posters. It discusses key design elements of each poster like placement of the artist and album names, use of images, and inclusion of release dates and track listings. Common techniques seen across posters are bold fonts to draw attention, simple color schemes relating to the artist's genre, and websites listed for viewers to find more information. Overall the posters are assessed as clear and effective at advertising the albums through prominent display of relevant details.
Digipak research
The document analyzes several post-grunge album digipaks in terms of design conventions and target audiences. For Fall Out Boy, the font and strong colors catch attention while the image contrasts pop and rock sides. Foo Fighters uses animated band images on the front with colorful pop elements contrasting the black rock background. Maroon 5 breaks conventions by using animation on the front and spreading song names creatively on the back in different colors.
Evaluation question 2
The document describes the creation of ancillary products - a digipak cover and advert - to accompany a music video for promotional purposes. Key points:
- The ancillary products and music video were created for an A2 media project on the song "Chipmunk Flying High" by the artist.
- Elements like the title, artist name, and plain design were consistent across products to clearly link them and show they were part of the same project.
- The digipak cover was designed to be recognizable on store shelves and appeal to fans of the rap genre through its plain style.
- Inside the digipak, reviews and photos were included to help audiences decide which songs to listen to
Brand identity coldplay
The brand identity of Coldplay across their website, album packaging, and music video is color. Color is used prominently and distinctly in each medium: on the website, color highlights interactive elements and conveys a cartoon-like style; the album packaging uses a colorful background to make the title stand out on shelves; and the music video uses merging and forming colors to visually tell the story and meaning of the song. Though color is applied uniquely in each text, it serves to cohesively link the band's brand and materials through its bold and contrasting nature.
Genre specific digipack analysis
This document analyzes album packaging and promotional materials for several indie and dream pop artists. It discusses how the album packaging for The XX's "Coexist" and Youth Lagoon's "The Year of Hibernation" uses minimalist designs that reflect the genres. It also examines how M83's "Before the Dawn Heals Us" incorporates some traditional elements while adding individualistic touches. Magazine advertisements for albums by Coldplay, Florence and the Machine, and Ed Sheeran are discussed in terms of incorporating images of the artist, album, names, and release dates in designs suited to each artist's style.
How effective is the combination of your main product and ancillary texts?
1) The document discusses the album artwork and ancillary materials created by Adam Cunliffe for his music project.
2) He took inspiration from various genres and album styles, including Coldplay, Kings of Leon, and Jay-Z, in designing the digipack, cover art, back cover, and disc for his album.
3) Adam aimed to achieve synergy across his album, music video, and poster by basing all of the visual elements and styles on the same setting and conventions of rock/indie genres.
Digipaks Analysis
The album cover for Bombay Bicycle Club's album "I Had the Blues But I Shook Them Loose" features psychedelic patterns and images focused on the brain and senses to represent the album's music as an addictive "fix" for the audience. Continuity is shown between the cover, inside panels, and CD with matching patterns and fonts. The emphasis on intricate images over photos of the band suggests the focus is more on the music's experience and effect on listeners than on branding.
Evaluation of digipak full
The document evaluates the design of a digipak album cover for an electronic rock band. It describes using inverted colors of light pink and black to link the album visually to a music video featuring those colors. Two fonts are used to convey different meanings - a thick, scratched font implying a rough story and a ragged font suggesting the video will be rough. Images of the male protagonist from the video are featured, including close-ups of his face and body with contrasting colors, to tie the album to the video's storyline and increase sales. Copyright information and barcodes are included to make the cover look professional.
3 digipaks anaylsed
The digipak for Coldplay's album "Ghost Stories" features artwork by Czech artist Mila Furstova depicting scenes and memories encased in angel wings, reflecting the album's themes of heartbreak and moving on from a lost love. The back of the digipak contains song information and credits against a night sky backdrop continuing the album's mystical theme. The inside contains just the CD, following the album's blue color scheme and title.
Q1
The document summarizes how the media product uses and develops conventions of real music magazines, album covers, and music videos. For the magazine advert, it takes influences from album covers by The Beatles and Gorillaz by featuring images of band members facing away from the camera. It also includes the single track to market the album. While it uses common conventions like release date, it challenges conventions by using a star rating system instead of critic quotes. The digipak cover is similar to continue branding and uses bright colors common to indie albums. It challenges omitting the artist/album name. Discs use simple unbroken images tied to video themes. Images on the back develop the scrapbook theme. The music video draws on conventions
Student ancillary analysis
This document analyzes and summarizes several student-created album covers and advertisements. It finds that the designs effectively represent the genres and artists through their use of colors, fonts, imagery and layouts. However, some designs may raise copyright issues by being too similar to existing professional works. Overall, the critiques praise the clear brand identities and necessary information conveyed while also providing constructive feedback.
Q2
The document summarizes three products - a music video, poster, and digipack - created to appeal to a teenage audience. It discusses focusing on the pop/rock genre and using consistent color schemes and styles across the products. The poster features stereotypical teenage characters and social media links. The digipack uses grainy, polaroid-style images and filters to achieve an indie vibe. The music video tells a simple narrative of a boy winning over a girl by dumping her jerk boyfriend.
Mock Up Posters and Final!
The document describes the process of designing posters to promote an album. It discusses 6 different attempts with variations in the layout, images, and use of backgrounds. Each attempt is analyzed in terms of how well it fits conventions and might attract audience attention. Feedback is then provided from a survey of 100 people that identified the most successful design.
Evaluation Q2
The CD cover is the most successful piece as it conveys the hybrid hip hop/grime genre through the urban image and unique color/lighting effects. While the poster advertises the album release, it does not convey the genre as effectively due to too much white space and lack of the cover's color scheme. The music video is also highly successful as it subverts stereotypes through animation inspired by Kanye West, presenting the artist in a more lighthearted and positive way to appeal to audiences.
Inital digipak planning
The document provides planning details for a digipak for a fictional new album by The Killers band. It discusses conventions seen in other indie/alternative rock digipaks featuring dark elements and no images of musicians. It then examines The Killers' previous album covers featuring cityscape images. The proposed digipak would have a 6-panel layout with a dark-toned cityscape image on the front cover and similar images throughout. It would include a new album of 12 tracks on CD and additional content like live footage on DVD. Sketches and color schemes are discussed for various digipak elements like the front/back covers, inside cover, booklet, and discs.
Digipack analysis
The front cover of the Nirvana album "Smells Like Teen Spirit" features a large dark blue logo against a light blue backdrop. It includes a blurred photo from the music video of the band performing, connecting the album visually to the title song. The CD has the same water background and blurred band photo. The back provides song information and credits, while the spine displays the barcode and label logo. Throughout, a consistent blue color scheme and visual references to the "Teen Spirit" video tie the packaging cohesively together.
A2 Media Coursework - Research - DigiPak Analysis 6X
This document analyzes and summarizes several music album digipaks. For one digipak, the summary notes that it lacks images and has a simple orange and yellow color scheme, with text in big letters to identify the artist and album title in a retro, 1970s style. A second digipak features a front cover image of meteors that could represent the album's impact and appeal more to an indie audience with its cosmic theme. A third colorful digipak uses images of instruments to indicate an upbeat, happy genre and brands the artist as retro and summer-focused in style.
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Digi pack 1
- 1. Digipak Deconstruction 1 William Shiers
- 2. The front cover is very simplistic with the band as a large picture which covers the entire area, also in a black and white effect. Then having their name just bigger than the album title, which will correspond to one of the songs, allows to help people find that band.
- 3. We firstly see one simple picture of the band in a black and white effect. Which is very effective and appealing to the audience, importantly there are lyrics to one of the songs which helps the audience to understand the purpose of the song more.
- 4. On the next page we see lyrics to four shorter songs. The most important part is the artwork which is not a picture but almost a painting instead which adds a different aspect or something like this can be created on photoshop but these symbols will relate to the album in a way.
- 5. Again we see a photo of the band which will cover the double spread however this time with only one facing the camera. Noticeably we can see that the lyrics stand out as the photo is black and white while the lyrics will be a strong bright color like orange in this case.
- 6. A common theme is the alternation between real pictures and painting or animation like pictures. This keeps with the theme of punk rock by the actual crazy and different look to these images such as the man with the mask which connotes that people are being forced false things.
- 7. However for the last double page we see that it is a mix between a real picture and the animation but we notice the theme of signs which in this case is a warning sign for corrosive which helps imply that the truth is corroding away from everybody and the lies are taking over.
- 8. All back covers follow the same style with the list of tracks then any legal documents needed however the track list will always be more appealing while the legal section will tend to be harder to look at since audiences do not care about this.
- 9. Conclusion Overall there are many things I can take away from this pack such as the idea of lyrics being a stand out aspect also the idea of one double spread being a picture then another a animation type idea. However it’s to remember the fundamentals like looking attractive to the audience to catch their eye and the legal side of it as well to include publishers and licences.