1. Simon Friths 3 Music Video Typologies.
Performance Music Videos
This is where the artists perform to the camera and try to crate a concert
experience. It is also a way for bands to show off their instrumental skills. Some
performance music videos may also include actual clips from a concert. It
creates and aura of authenticity.
Green Day- American Idiot.
Narrative Music Videos
These types of music videos tell a story which are suggested in the lyrics. It can
be like a short film with a beginning, middle and end. The most popular types of
narrative videos are love stories.
Taylor Swift- Love Story
This shot clearly shows a story between
the two characters. The audience are
aware that a story is going to be
explained. It’s a typical narrative music
video. Girl meets boy and falls in love etc.

2. Conceptual Music Videos
Concept videos are usually quite obscure, surreal and may even be obscure for
an audience. These unusual ideas grab many consumers drawing them into the
video. Concept videos are successful if the keep the audience entertained and
they are constantly looking at what or who is on the screen.
Ok Go “Here it goes again”
This music video by Ok go, shows
principles of a conceptual music video.
It keeps the audience entertained
through the use of a choreographed
dance routine on treadmills.