This document outlines a content marketing framework in 5 steps: 1) Strategy - Define personas, customer journeys, competitors' content, and a content sweet spot. 2) Goals - Set SMART goals for awareness, engagement, and other key performance indicators. 3) Content Creation - Generate ideas from research, choose appropriate formats, and establish guidelines. 4) Distribution - Share content through owned, earned, and bought media channels. 5) Measurement - Continuously optimize the process based on metrics in a long-term, cyclical approach. Content marketing is presented as a strategic, ongoing technique to attract and engage customers through valuable, relevant content.