Photography is used extensively across several industries for advertising, promotion, and documentation purposes. In advertising, photography grabs attention and appeals to target audiences. Fashion photography promotes new lines in magazines. Music photography promotes artists through album covers, posters, and online. Sports photography is featured in magazines and used to promote athletes and teams. Photojournalism uses photography to anchor stories and allow readers to form their own opinions. Famous photographers like Peter Lindbergh, Andy Willsher, Bill Frakes, and Romano Cagnoni have advanced their respective fields through iconic images.

1. Task 1. Different Applications of
Photography
Ellie Ryan

2. Advertising Industry
Advertising is used to helped promote or
sell a product. Photography is used a lot in
this industry as it grabs the attention of
the intended target audience. Using
photography in advertising means that
companies can use typical codes and
conventions that will appeal to their target
audience. Some of the main ways
photography is used in advertising is to
help sell and promote products such as
Cars, Fashion, Holiday destinations or
companies.
Photographic advertising can be mainly
found in places such as billboards,
Magazines, Newspapers, Internet such as
social networking sites and buses.

3. Fashion Industry
Photography is an important part of
fashion, even in the way it is
advertised. It helps promote new
ranges and collections and uses
unique ways to appeal to the target
audience. Depending on the designer
of the clothes or products being sold
fashion photography can usually be
found in fashion magazines, for
example if the photographs had been
taken for designers such as Channel,
Prada or Dior they are likely to be
featured in magazines such as Elle or
Vogue. Where as if they photography
was for more high street stores such
as River Island or Topshop they are
likely to be found in magazines such as
Ok! or billboards and posters.
Peter Lindbergh is fashion photographer who
has worked all
over the world for
magazines such as
Vogue and Vanity
Fair. He has worked
with many A-list
celebrities and
super models, he
is also behind the
iconic Vogue front
cover featuring the likes of Naomi Campbell
and Cindy Crawford. He has won many awards
such as best photography in 1995 and 1997 at
the international fashion awards in Paris.

4. Music Industry
Photography is used in the music industry a lot and for many different things, for example
photography is used for album covers, our and Gig posters, for mechandise and even to
promote the band or artist at concerts or festivals and even the internet. Using
photography
in this industry means that the artist can
chose how they want to be portrayed to
Andy Willsher
their fans meaning that the photography
can include many different codes and
The photographer
conventions that will appeal to the artists
Andy Willsher is
intended target audience.
famous for his
The internet is now one o the most
photography in the
important and best places a band or
music industry. He
artist can promote themselves as,
has regulary taken
unlike other industries such asfashion,
photo’s for the front
music is now mainly based online with
cover and inside the
fans downloading and listening to their
world famous music
music over the internet. An artist using
magazine NME. He
the internet to help promote themselves
has taken picture of
is also important as information, or
the likes of U2, Biffy
photography, can be shared all
Clyro and Coldplay.
over the world within seconds.

5. Sports Industry
Photography is used the
sports industry a lot, it is used
more many different things
such as advertising whether
this be for new kits or even
promoting an event. The is
also many different magazine
dedicated just to sport such as
sports illustrated in which
photography is used
throughout the magazine.
Photography can also be used
to help promote a certain
image that wants to be given
to either one particular
athlete or possibly even a full
team.
Bill Frakes is an American photographer
who has been on the masthead of Sports
Illustrated since 1993. In 2008, he
cofounded Straw Hat Visuals, a Southern
Media Company. He started his
photography career at the Miami Herald
where he worked from 1979 to 1992,
covering a wide range of subjects from
local stories to politics in Cuba.He began
shooting for Sports
Illustrated in 1983.
He has worked in
more than 125
countries for a wide
variety of editorial
and advertising
clients.
His advertising clients include Amway
Global, Apple, Champion, CocaCola, IBM,
Isleworth, Kodak Manfrotto, Nike, Nikon
Reebok and Stryker.

6. Photo journalism
Photography in jpurnalism is used so
that the journalist can anchor down
their opinion or story to the reader. It
also helps make the reader believe the
story their reading or possibly even
help them come up with their own
opinion on the story.
USA Overseas Press Award, 1970
German Art Directors’ Club Bronze Medal, 1992
Premio Atri per la Fotografia per la Pace e la Libertà, 1998
Werner Bischof Silver Flute, 2009
Romano Cagnoni used to photograph
sculptures in the small town of Pietrasanta,
Tuscany, which is famous for its sculpture
studios. In 1958, he moved to London, UK,
where he lived for 30 years. Here, he started
working as a freelance photographer
contributing to different European magazines
He was the first western non-communist
photographer to be allowed in North of
Vietnam with the distinguished British
journalist James Cameron. Cambodia, Nigeria
during the civil war, Israel, Northern Ireland,
Afghanistan, Yugoslavia, Chechnya, Kosovo,
were the site of his works about forbidden
stories that Cagnoni was able to photograph:
amongst them, the Soviet Army in Afghanistan
in 1980, and in Poland (1981), Argentinian
airports during the Falklands war in 1982. He
was the first photographer to set up a studio
on the front line to photograph warriors during
the fighting in Chechnya in 1995.