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The History of Music Videos
What themes emerge?
Advertising about cheaper post
Experimental
Visuals respond
to the music
Len Lye - Colourbox - 1939
Lip Syncing
Male gaze (pointless shot of
a women)
The notion of ‘looking’ and being ‘looked’ at
Nat King Cole - Frim Fram Sauce -
1945
No lip syncing
Advertising themselves- developing a brand image
Part of a film
The Beatles – ‘Can’t buy me love’ -
1964
1980’s seen as initial development
of music videos. MTV was created.
Narrative based
Experimental / Ambigous
Male gaze challenged- we’re looking
at the men looking at Madonna- women
in control and not just being objectified
Madonna – Open Your Heart - 1986
Narrative based
Male gaze common in
hip hop genre
Male gaze challenged-female in control
in parts
Advertising product placement
50 Cent - The Candy Shop - 2005
Intertextuality
Media 2.0- audiences are creating
their own media products
Cultural Capital
Dangermouse – The Grey Video -
2006
Artists developing a brand image
Advertising the song / product placement
Male gaze- modern music videos may challenge this
Lip Syncing
The motion of looking and being looked at
Main themes

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The history of music videos

  • 1. The History of Music Videos What themes emerge?
  • 2. Advertising about cheaper post Experimental Visuals respond to the music Len Lye - Colourbox - 1939
  • 3. Lip Syncing Male gaze (pointless shot of a women) The notion of ‘looking’ and being ‘looked’ at Nat King Cole - Frim Fram Sauce - 1945
  • 4. No lip syncing Advertising themselves- developing a brand image Part of a film The Beatles – ‘Can’t buy me love’ - 1964
  • 5. 1980’s seen as initial development of music videos. MTV was created. Narrative based Experimental / Ambigous Male gaze challenged- we’re looking at the men looking at Madonna- women in control and not just being objectified Madonna – Open Your Heart - 1986
  • 6. Narrative based Male gaze common in hip hop genre Male gaze challenged-female in control in parts Advertising product placement 50 Cent - The Candy Shop - 2005
  • 7. Intertextuality Media 2.0- audiences are creating their own media products Cultural Capital Dangermouse – The Grey Video - 2006
  • 8. Artists developing a brand image Advertising the song / product placement Male gaze- modern music videos may challenge this Lip Syncing The motion of looking and being looked at Main themes