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Constructing Shortz Promotional Image
Background Information Shortz has been writing his own songs in his album called “Itz Da Beez N Da Birdz”. He is 18 years old and the genre of his music is mainly grime/rap.
Target Audience The target audience of Shortz will mainly be teenagers and young adults aged from 13-20. This is because the genre of his music is grime. Most of his lyrics involve language (slang) used by teenagers so only they are able to understand what he really is rapping about.Another target audience are people who like to party and rave this is because most of his songs have an upbeat rhythm. His song “Birds & The Bees” portrays an image that girls nowadays are very easy, this means that his target audience may be mostly males. This links in with Mulveys theory “Male Gaze” as it is mainly aimed for the males audience.
Target Audience Values of The Target Audience/Artist: ,[object Object]
Attracting the opposite sex gives you a higher status/respect
Girls can be easy to attract
There are a lot of girls that do not respect them selves these days,[object Object]
Costume Although most rap/grime artists go for the “gangster” baggy clothes ,Shortz will challenge this stereotype. His costume will be smart wear as this makes him stand out from the crowd and it will make people take him more seriously although he is only 18.
Props In most videos expensive cars are used as props to show the possessions that they own. This music video will reinforce this stereotype however the artist himself will not be driving it.
Location In grime music videos the location is usually in dark and ghetto areas. this music video will reinforce with this stereotype however in some locations it will challenge it too.
Stereotypes Of Grime Music
 Flashy Jewellery The music video will go against this stereotype
Flashy Cars The music video will conform to this stereotype
Money The music video will go against this stereotype
Girls The music video will go against this stereotype
Aggressive The music video will go against this stereotype

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Planning Music Video 1:Constructing Shortz Image

  • 2. Background Information Shortz has been writing his own songs in his album called “Itz Da Beez N Da Birdz”. He is 18 years old and the genre of his music is mainly grime/rap.
  • 3. Target Audience The target audience of Shortz will mainly be teenagers and young adults aged from 13-20. This is because the genre of his music is grime. Most of his lyrics involve language (slang) used by teenagers so only they are able to understand what he really is rapping about.Another target audience are people who like to party and rave this is because most of his songs have an upbeat rhythm. His song “Birds & The Bees” portrays an image that girls nowadays are very easy, this means that his target audience may be mostly males. This links in with Mulveys theory “Male Gaze” as it is mainly aimed for the males audience.
  • 4.
  • 5. Attracting the opposite sex gives you a higher status/respect
  • 6. Girls can be easy to attract
  • 7.
  • 8. Costume Although most rap/grime artists go for the “gangster” baggy clothes ,Shortz will challenge this stereotype. His costume will be smart wear as this makes him stand out from the crowd and it will make people take him more seriously although he is only 18.
  • 9. Props In most videos expensive cars are used as props to show the possessions that they own. This music video will reinforce this stereotype however the artist himself will not be driving it.
  • 10. Location In grime music videos the location is usually in dark and ghetto areas. this music video will reinforce with this stereotype however in some locations it will challenge it too.
  • 12. Flashy Jewellery The music video will go against this stereotype
  • 13. Flashy Cars The music video will conform to this stereotype
  • 14. Money The music video will go against this stereotype
  • 15. Girls The music video will go against this stereotype
  • 16. Aggressive The music video will go against this stereotype
  • 17. Crime Associated The music video will go against this stereotype
  • 18. Drugs The music video will conform to this stereotype