Shortz is an 18-year-old grime/rap artist releasing his debut album called "Itz Da Beez N Da Birdz". His target audience is teenagers and young adults aged 13-20 who enjoy partying and raving. While most grime music videos portray stereotypes like flashy jewelry, money, and crime, Shortz's promotional video will challenge many of these stereotypes through his mysterious image without tattoos, smart clothing, and absence of flashy displays of wealth and women. It will confirm some stereotypes like using expensive cars and portraying drug use to shock audiences and differentiate Shortz's image.
2. Background Information Shortz has been writing his own songs in his album called “Itz Da Beez N Da Birdz”. He is 18 years old and the genre of his music is mainly grime/rap.
3. Target Audience The target audience of Shortz will mainly be teenagers and young adults aged from 13-20. This is because the genre of his music is grime. Most of his lyrics involve language (slang) used by teenagers so only they are able to understand what he really is rapping about.Another target audience are people who like to party and rave this is because most of his songs have an upbeat rhythm. His song “Birds & The Bees” portrays an image that girls nowadays are very easy, this means that his target audience may be mostly males. This links in with Mulveys theory “Male Gaze” as it is mainly aimed for the males audience.
8. Costume Although most rap/grime artists go for the “gangster” baggy clothes ,Shortz will challenge this stereotype. His costume will be smart wear as this makes him stand out from the crowd and it will make people take him more seriously although he is only 18.
9. Props In most videos expensive cars are used as props to show the possessions that they own. This music video will reinforce this stereotype however the artist himself will not be driving it.
10. Location In grime music videos the location is usually in dark and ghetto areas. this music video will reinforce with this stereotype however in some locations it will challenge it too.
