Monthly Social Media Update February 2024.pptx

© 2020 Adobe. All Rights
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Social Media News Update – February
2024
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S

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Stay in the know!
getsocialja.substack.com

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Try out the Adobe Express Content Scheduler

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Data andTrends

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Brand use of Social Media

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Social Network Engagement Benchmarks

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Facebook surpasses 3 billion users

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Snapchat continues to grow

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LinkedIn hit 1 billion members

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YouTube continues to be strong platform across
demographics

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TikTok is going big on e-commerce

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New Features

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Meta to label AI creations

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Instagram are testing out Carousels in Reels

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Instagram tests out a new, more private ‘flipside’
feature

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Auto-create Reels from your camera roll.

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Discovery new follower growth through collabs.

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Tag products on Instagram posts.

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Create a custom video sticker

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Create a custom video sticker

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X enables adverting on Creators’ videos

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Growing LinkedIn connections/followers through
comments

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When is the best time to post on LinkedIn?

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LinkedIn posts ‘live longer’ than posts on other
networks

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Changes coming to LinkedIn advertising

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Changes coming to LinkedIn Creator Mode

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TikTok improves access to Livestreaming

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TikTok adds new new ‘Search’ shortcut. Taking search
seriously.

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Change video background on TikTok

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TikTok allows you to export as GIF

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TikTok testing 30 minute uploads

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TikTok are incentivizing landscape, longer videos

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TikTok enables you to change the background of a
livestream

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…and the rest

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Bluesky launches to the public. Adding 1m new
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Threads returns to the app store top 10

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Keyword search has come to Threads

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Trending Topics are coming to Threads

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New remix options come to YouTube

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Wow!You Made it!

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Stay in the know!
getsocialja.substack.com

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Let’s try and summarize that…
1️⃣ Social media continues to grow. And continues to fragment. The growth of
more recent networks like Threads, Bluesky and Mastodon, shows a rise in
smaller communities.
2️⃣ Brand discovery is driven by social media. More buyers are turning to social
media first to make purchase decisions.
3️⃣ TikTok is having a massive impact on the search and e-commerce market.
If you are a D2C brand, TikTok feels like the most important platform right now
@jordandeneellis
@andyrlambert

Monthly Social Media Update February 2024.pptx

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Monthly Social Media Update February 2024.pptx