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Adobe Express - Monthly Social Media Update January 2023.pptx

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Adobe Express - Monthly Social Media Update January 2023.pptx

  1. 1. © 2020 Adobe. All Rights Reserved. Social Media News Update – January 2023 The Trends and Data you need to know. A DO B E E X P R E S S
  2. 2. © 2020 Adobe. All Rights Reserved. Data A DO B E E X P R E S S
  3. 3. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 4 Focus on TikTok
  4. 4. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 5 Focus on TikTok
  5. 5. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 6 Focus on TikTok
  6. 6. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 7 Focus on TikTok
  7. 7. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 8 Social Media Reach
  8. 8. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 9 Video consumption (outside TikTok)
  9. 9. © 2020 Adobe. All Rights Reserved. Trends A DO B E E X P R E S S
  10. 10. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 11 Users turn to social to get news
  11. 11. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 12 TikTok is increasingly being used as a news source
  12. 12. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 13 Who do users turn to to consume news?
  13. 13. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 14 Product discovery on social media
  14. 14. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 15 Instagram vs. TikTok: Engagement vs. Followers
  15. 15. © 2020 Adobe. All Rights Reserved. New Features A DO B E E X P R E S S
  16. 16. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 19
  17. 17. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 20 A Reels Share counter is being added
  18. 18. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 21 Instagram demystifying ‘Shadowbans’
  19. 19. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 22 Instagram Communities is coming
  20. 20. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 23 Instagram launches new ‘Group Profiles’
  21. 21. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 24 Instagram launch the new ‘Notes’ feature
  22. 22. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 25 Instagram launches new ‘Candid’ Stories
  23. 23. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 26 Instagram launches new ‘Add yours nominations’
  24. 24. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 27
  25. 25. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 28 Facebook adds comments to Stories
  26. 26. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 29 FacebookGroupsContent Explorer
  27. 27. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 30 Facebook adds ‘Instagram DM’ feature
  28. 28. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 31 Facebook ‘Ready made’ Reels
  29. 29. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 32 Facebook allows you to target your Instagram followers
  30. 30. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 33
  31. 31. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 34 Twitter usage at an all-time high
  32. 32. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 35 Twitter relaunch ‘Blue’
  33. 33. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 36
  34. 34. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 37 LinkedIn auto-captions
  35. 35. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 38 LinkedIn useful new features
  36. 36. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 39 LinkedIn updates Competitor Analytics
  37. 37. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 40 LinkedIn improves Carousel creation
  38. 38. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 41 LinkedIn improved analytics for creators
  39. 39. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 42
  40. 40. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 43 TikTok adds a ‘Posted Drafts’ feature
  41. 41. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 44 TikTok launch ‘Full screen mode’
  42. 42. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 45 TikTok location tagging
  43. 43. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 46
  44. 44. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 47 YouTube updates ‘Community Posts’
  45. 45. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 48 New Shorts analytics
  46. 46. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 49
  47. 47. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 50 Amazon launch inspire
  48. 48. © 2020 Adobe. All Rights Reserved. Wow!You Made it! A DO B E E X P R E S S
  49. 49. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 52 The 9 trend predictions for 2023 1. Despite threats of further bans,TikTok continues to be the most heavily used platform 2. YouTube Shorts will becomeTikTok’s most likely challenger, and provide brands with a great growth opportunity 3. Micro-communities (Like Discord and Reddit) continue to thrive 4. Collaboration will be essential for growth (thinking beyond your feed) 5. LinkedIn will lean in even more heavily on ‘Creators’ as personal branding continues to grow 6. Social commerce will continue to rise 7. Twitter will continue to keep us on our toes, BUT emerge as a better platform for brands 8. The platform that provides the best monetary incentives for creators will win.Choosing who we work with is more important that choosing the platform we’re on 9. Instagram will continue to look for other platforms for inspiration, BUT Reels will continue to be a big focus @luanwise @andyrlambert
  50. 50. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 54

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