Monthly Social Media Update June 2023.pdf
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The document discusses recent trends, data, and new features across various social media platforms. It notes that Reels continues to grow on Instagram while competing with TikTok. It also discusses expanding use of artificial intelligence, such as generative AI content and chatbots, on platforms like LinkedIn, Instagram, and TikTok. New features are aimed at creators and include things like longer videos on Facebook, 25,000 character tweets, and dual camera livestreams. Overall social media usage and budgets are increasing, fueling more brand discovery, and platforms are becoming more interconnected in importance.
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Monthly Social Media Update June 2023.pdf
- 1. © 2020 Adobe. All Rights Reserved. Social Media News Update – June 2023 The Trends, Data and Updates you need to know. A D O B E E X P R E S S
- 2. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 2 Try out the Adobe Express Content Scheduler
- 3. © 2020 Adobe. All Rights Reserved. Data A D O B E E X P R E S S
- 4. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 4 Reels starts to make headway against TikTok
- 5. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 5 Snapchat UK growth
- 6. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 6 Users’ favorite and most used platforms
- 7. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 7 Social platform overlaps: The importance of multi-channel
- 8. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 8 Growth of news consumption on social
- 9. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 9 18-24 y/o social platform preferences
- 10. © 2020 Adobe. All Rights Reserved. Trends A D O B E E X P R E S S
- 11. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 11 Social media budgets set to increase
- 12. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 12 Shifting consumption trends
- 13. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 13 What users’ use each social platform for
- 14. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 14 Social media is fueling brand discovery
- 15. © 2020 Adobe. All Rights Reserved. New Features A D O B E E X P R E S S
- 16. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 16
- 17. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 17 How the Instagram algorithms work
- 18. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 18 IG broadcast channels launch to all
- 19. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 19 Instagram AI chatbot
- 20. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 20 Discover trending ‘Add yours’
- 21. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 21 Generate music for Reels with a text prompt
- 22. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 22 New remix feature called ‘Sequence’
- 23. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 23 Download publicly posted content
- 24. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 24
- 25. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 25 Reels ads comes to Facebook and Instagram
- 26. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 26 New Facebook tools for Creators
- 27. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 27 Facebook promoting long-from video as Reels
- 28. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 28
- 29. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 29 Search Twitter Lists
- 30. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 30 25,000 character tweets come to Twitter
- 31. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 31
- 32. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 32 Generative AI content creation comes to LinkedIn
- 33. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 33 AI-Generated Ad Copy
- 34. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 34 DM’s and an inbox management comes to Company pages
- 35. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 35 LinkedIn simplify notifications
- 36. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 36
- 37. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 37 Dual Camera livesteams
- 38. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 38 Auto-created captions for Live streams
- 39. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 39 Import sounds from videos
- 40. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 40 AI generated scripts on TikTok
- 41. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 41 …and the rest
- 42. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 42 Repurpose long-form content to YouTube shorts
- 43. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 43 Snapchat adventures in AI
- 44. © 2020 Adobe. All Rights Reserved. Wow! You Made it! A D O B E E X P R E S S
- 45. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 45 Let’s try and summarize that… 1. Generative AI is becoming ubiquitous across social platforms and helping unlock creativity 2. Reels growth continues 3. Facebook Professional Mode is gaining momentum 4. Don’t sleep on YouTube 5. Remember the importance of thinking multi-channel 6. Social media is driving brand discovery @luanwise @andyrlambert