There isn't a social media platform that isn’t experiencing significant growth right now. But what does that mean for your business and how do you keep up with the many changes in the world of social media and content marketing? Tune in with Jordan Dené Ellis and Andy Lambert as they walk through the latest updates in the world of Social Media. Learn about the new social media trends and changes and how you can use these to fuel growth for your business.

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Social Media News Update – April
2023
The Trends, Data and Updates you need to know.
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Stay in the know!
getsocialja.substack.com

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Try out the Adobe Express Content Scheduler

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Data
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TikTok tops Q1 download charts
Source: https://www.bazaarvoice.com/blog/key-instagram-metrics/

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What makes a standout LinkedIn Ad
Source: https://searchengineland.com/linkedin-ads-survey-reveals-humans-cities-and-numbers-increase-performance-395445

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Trends
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YouTube Shorts is gaining in popularity
Source: https://www.bazaarvoice.com/blog/key-instagram-metrics/

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The growth of Lemon8

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New Features
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Hashtags have limited reach and editing tools don’t
impact reach

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Save posts with friends

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Trim videos down to 60 seconds for stories

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View story reshares

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@mentioning in Notes

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Reels trends dashboard

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Improvements to Reels editor

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Updates to Reels insights

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Instagram makes it easier to connect with your
audience

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Updates to Instagram virtual gifts

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Add up to 5 links to your Instagram bio

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Broadcast channels for FacebookGroups

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Create clips from Facebook livestreams and crosspost

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Create clips from others’ Facebook live streams

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Add the first comment on FacebookStories

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AI-generatedStories

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How Twitter’s algorithm works

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Twitter Blue for Businesses launches

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…then demands brand need this to advertise

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10,000 character tweets for Twitter Blue subscribers

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Twitter is now forcing users to pay if they want to
be seen

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Twitter updates creator subscriptions

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Twitter will be rebranded to ‘X’ Corp.

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Share a post with multiple members at once

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Verification comes to LinkedIn

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LinkedIn adding more algorithmically ‘suggested’
content

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More detailed analytics are coming

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TikTok are adding a ‘play next’ option for playlists

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TikTok ‘Effect House’ for brands

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…and the rest

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WhatsApp rolls out Broadcast Channels

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WhatsApp extends group support

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More details added to YouTube analytics

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Podcasts come to YouTube Music

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Substack launches ‘Notes’, their Twitter rival

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Snap goes all-in on AR and AI

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Wow!You Made it!
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Let’s try and summarize that…
1. More editing and analytics tools are making Reels easier than ever to create
2. More flexibility of IG profile links potentially spells the end of ‘link in bio’ tools
3. Twitter is the first social network to go full “pay to play”
4. More content is being shared in DM’s as opposed to the feed, the social networks a
creating solutions to support this more private sharing.
5. AI continues to have a big impact on social platforms
6. Keep an eye on Lemon8
@jordandeneellis
@andyrlambert

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Stay in the know!
getsocialja.substack.com