This document summarizes recent updates and trends related to major social media platforms. It notes that consumption of news on social media is changing as platforms shift focus to niche communities and ad-free subscriptions. Instagram's Reels feature is growing rapidly as Meta works to compete with TikTok, adding new editing, sharing and analytics tools to the format. Facebook is prioritizing discoverability and insights for creators to emphasize professionally generated content. Additional platform updates include new features for customizing algorithms on TikTok and monetization options across Threads, Snapchat and YouTube.

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Social Media News Update –
November 2023
The Trends, Data and Updates you need to know.
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Stay in the know!
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Try out the Adobe Express Content Scheduler

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Data
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TikTok’s EU userbase

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LinkedIn’s EU userbase

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Trends
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How consumption of news on social media is changing

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TikTok usage is plateauing amongst teens

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Reels makes up 50% of the time spent on Instagram

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New Features
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You can now add collaborators to Instagram Broadcast
Channels

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Tag Broadcast Channels in Feed Posts

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Highlight post replies in Instagram Stories

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Instagram allows for boosting of posts you’ve been
mentioned in

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Instagram enters partnership with Amazon

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Instagram launches new notification sticker

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Share Feed posts and Reels with ‘Close Friends’

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New Reels editing tools: New fonts and text-to-
speech voices

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New Reels editing tools: Add GIF clips

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New Reels insights tools: Separating Initial Plays from
Replays

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Download Reels clips

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Add-free Facebook and Instagram is now live.

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Create Reels from existing Facebook video clips

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A/B testing for organic Facebook posts

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Facebook increase discoverability for creators.

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Facebook improves insights for creators.

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Facebook adds a new Subscribe button for creators.

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Facebook adds ‘Share to Threads’ feature.

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Threads adds Alt Text options to desktop
publishing

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Grok, the AI-driven chatbot is coming to X, trained on X
data

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AI-driven content summaries comes to LinkedIn

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AI-driven job fit analysis comes to LinkedIn

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Customize your TikTok Algorithm

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…and the rest

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New basic analytics tools come to Threads

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Threads increase post discoverability through Facebook &
Instagram

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Pin posts on Threads to highlight your important content

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Snapchat’s Ad-Free subscription plan

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Google shows total follower count in search results

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YouTube ‘For You’ Feed

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Wow!You Made it!
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Stay in the know!
getsocialja.substack.com

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Let’s try and summarize that…
1️⃣ Social media is changing. The decline of feed post sharing along with the rise of Ad-free
subscriptions and niche communities is a very interesting trend to watch.
2️⃣ Instagram Reels is growing quickly. Meta is recovering lost ground to TikTok, usage is growing and
a plethora of new features have been launched to help us leverage this format.
3️⃣ Facebook is leaning into ‘creators’. For the first time, we’re seeing Facebook confirm how they are
ranking organic content. Right now, it’s content from creators they want to prioritize.
4️⃣ Threads usage is climbing. After a decline in growth post-launch, Threads is again demonstrating
the incredible power of Meta to replicate - and make a success of other’s features.
@jordandeneellis
@andyrlambert