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Adobe Express - Social Media Strategy
The document outlines strategies for achieving social media success using Adobe Express, emphasizing the importance of building a content strategy that showcases expertise, educates, and fosters connections with followers. It includes tips on content topics and provides resources such as free social media templates. The author, Andy Lambert, serves as a senior product manager at Adobe Express.
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Adobe Express - Social Media Strategy
- 1. © 2021 Adobe.All Rights Reserved. Adobe Confidential. ACHIEVING SOCIAL MEDIA SUCCESS Andy Lambert | Senior Product Manager
- 2. ANDY LAMBERT SENIOR PRODUCT MANAGER A TADOBE EXPRESS • Author • Founder • Social Media Nerd @andyrlambert B U I L D Y O U R C O N T E N T S T R A T E G Y W I T H A D O B E E X P R E S S 2
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- 4. B U IL D Y O U R C O N T E N T S T R A T E G Y W I T H A D O B E E X P R E S S 4 💅 SHOWCASE Demonstrate your expertise Build trust through providing value 🏫 EDUCATE ‘BEST’ CONTENT PILLARS Introduce and Engage 👋 BOND 📣 TELL Define the action you want your followers to take
- 5. B U IL D Y O U R C O N T E N T S T R A T E G Y W I T H A D O B E E X P R E S S 5 ‘BEST’ CONTENT TOPICS
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- 7. © 2021 Adobe.All Rights Reserved. Adobe Confidential. © 2020 Adobe. All Rights Reserved. 🎨 SOCIAL MEDIA INSPIRATION Free social media templates: https://express.adobe.com/sp/libraries/link/33266015-23e3-4f5d-49e6-bc4652fcea7a
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- 9. B U IL D Y O U R C O N T E N T S T R A T E G Y W I T H A D O B E E X P R E S S 9 CAPTION CHECKLIST
- 10. © 2021 Adobe.All Rights Reserved. Adobe Confidential. THANK YOU! 👋 @AdobeExpress | @AndyRLambert |
Editor's Notes
- #2 Andy kick off
- #5 We/ve already shipped a ton of value and it's just the begining (remind folks with the talking points from a PR that Ian will send- multipage, scheduling, color improvements, font recos, quick actions, PDF, etc.)
- #6 We/ve already shipped a ton of value and it's just the begining (remind folks with the talking points from a PR that Ian will send- multipage, scheduling, color improvements, font recos, quick actions, PDF, etc.)
- #8 [LEFT] Now Express has full audio, video and animation capabilities so you can create amazing motion content in a snap You have all the tools you’d expect with any video creation app, like controlling video speed, and adding effects, and even playing multiple videos at once For the times you need to make longer video projects (or even fast cut sizzle style videos for stories) you can pull up the sceneline (timeline like) editor, and compose a multi-scene project, including with transitions [RIGHT] You can also add from a robust library of stock audio (and video) or upload your own Will also have voiceover coming shortly after (and additional stock content like sound effects
- #10 We/ve already shipped a ton of value and it's just the begining (remind folks with the talking points from a PR that Ian will send- multipage, scheduling, color improvements, font recos, quick actions, PDF, etc.)