SlideShare a Scribd company logo
1 of 43
Download to read offline
© 2020 Adobe. All Rights Reserved.
Social Media News Update – Summer 2023
The Trends, Data and Updates you need to know.
A D O B E E X P R E S S
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
2
Stay in the know!
getsocialja.substack.com
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
3
Try out the Adobe Express Content Scheduler
© 2020 Adobe. All Rights Reserved.
Data
A D O B E E X P R E S S
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
5
Reels starts to make headway against TikTok
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
6
Users’ favorite and most used platforms
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
7
Social platform overlaps: The importance of multi-channel
© 2020 Adobe. All Rights Reserved.
Trends
A D O B E E X P R E S S
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
9
Shifting consumption trends
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
10
Social media is fueling brand discovery
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
11
Meta ‘Threads’ is the fastest consumer app to hit 100m users and
engagement is beating Twitter.
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
12
Why ‘going viral’ is NOT the goal.
© 2020 Adobe. All Rights Reserved.
New Features
A D O B E E X P R E S S
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
14
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
15
How the Instagram algorithms work
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
16
IG broadcast channels launch to all
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
17
Discover trending ‘Add yours’
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
18
Discover trending Audio on Instagram Reels
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
19
Add up to 3 Collaborators per post
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
20
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
21
Reels ads comes to Facebook and Instagram
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
22
New Facebook tools for Creators
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
23
Facebook promoting long-form video as Reels
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
24
Add a custom thumbnail to Facebook Reels
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
25
Facebook launch Reels ’For you’ and ‘Following’ feed
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
26
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
27
Search Twitter Lists
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
28
Four tips to Maximise Twitter growth
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
29
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
30
Post Idea feature comes to personal and company pages
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
31
Generative AI content creation comes to LinkedIn
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
32
DM’s and an inbox management comes to Company pages
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
33
LinkedIn simplify notifications
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
34
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
35
Dual Camera livesteams
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
36
Auto-created captions for Live streams
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
37
Import sounds from videos
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
38
AI generated scripts on TikTok
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
39
…and the rest
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
40
Repurpose long-form content to YouTube shorts
© 2020 Adobe. All Rights Reserved.
Wow! You Made it!
A D O B E E X P R E S S
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
42
Stay in the know!
getsocialja.substack.com
© 2020 Adobe. All Rights Reserved.
© 2020 Adobe. All Rights Reserved.
43
Let’s try and summarize that…
1. Generative AI is becoming ubiquitous across social platforms and helping unlock creativity
2. Reels growth continues
3. Facebook Professional Mode is gaining momentum
4. Don’t sleep on YouTube
5. Remember the importance of thinking multi-channel
6. Social media is driving brand discovery
@luanwise
@andyrlambert

More Related Content

Similar to Monthly Social Media Update Summer 2023.pdf

Adobe Express - Monthly Social Media Update January 2023.pptx
Adobe Express - Monthly Social Media Update January 2023.pptxAdobe Express - Monthly Social Media Update January 2023.pptx
Adobe Express - Monthly Social Media Update January 2023.pptxAndy Lambert
 
Monthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptxMonthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptxAndy Lambert
 
Adobe Express - Monthly Social Media Update July 2022.pptx
Adobe Express - Monthly Social Media Update July 2022.pptxAdobe Express - Monthly Social Media Update July 2022.pptx
Adobe Express - Monthly Social Media Update July 2022.pptxAndy Lambert
 
May Social Media Update
May Social Media UpdateMay Social Media Update
May Social Media UpdateAndy Lambert
 
Monthly Social Media Update April 2023.pptx
Monthly Social Media Update April 2023.pptxMonthly Social Media Update April 2023.pptx
Monthly Social Media Update April 2023.pptxAndy Lambert
 
Monthly Social Media Update August 2023 - Luan .pdf
Monthly Social Media Update August 2023 - Luan .pdfMonthly Social Media Update August 2023 - Luan .pdf
Monthly Social Media Update August 2023 - Luan .pdfAndy Lambert
 
June 2022 - Social Media Update.pptx
June 2022 - Social Media Update.pptxJune 2022 - Social Media Update.pptx
June 2022 - Social Media Update.pptxAndy Lambert
 
Building an Inclusive Magento Community
Building an Inclusive Magento CommunityBuilding an Inclusive Magento Community
Building an Inclusive Magento CommunitySherrie Rohde
 
Digital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta GuptaDigital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta GuptaOpenKnowledge srl
 
Digital disruption is just the beginning
Digital disruption is just the beginningDigital disruption is just the beginning
Digital disruption is just the beginningVijayanta Gupta
 
Building an Attribution engine with Bizible and Marketo (Adobe Summit)
Building an Attribution engine with Bizible and Marketo (Adobe Summit) Building an Attribution engine with Bizible and Marketo (Adobe Summit)
Building an Attribution engine with Bizible and Marketo (Adobe Summit) Kashif Khurshid
 
The Internet Report: Episode 7 Week of May 4 - May 10
The Internet Report: Episode 7 Week of May 4 - May 10The Internet Report: Episode 7 Week of May 4 - May 10
The Internet Report: Episode 7 Week of May 4 - May 10ThousandEyes
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
UGC in India (Branding Conversations)
UGC in India (Branding Conversations)UGC in India (Branding Conversations)
UGC in India (Branding Conversations)Ekalavya Bhattacharya
 
#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?Maxwell Hoffmann
 
Lesser Known Platforms Guide
Lesser Known Platforms GuideLesser Known Platforms Guide
Lesser Known Platforms GuideAdam Monks
 
Digital, bear or just bull
Digital, bear or just bullDigital, bear or just bull
Digital, bear or just bullScott Rigby
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonNatasha Preocanin
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonEdge Global Media Group
 

Similar to Monthly Social Media Update Summer 2023.pdf (20)

Adobe Express - Monthly Social Media Update January 2023.pptx
Adobe Express - Monthly Social Media Update January 2023.pptxAdobe Express - Monthly Social Media Update January 2023.pptx
Adobe Express - Monthly Social Media Update January 2023.pptx
 
Monthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptxMonthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptx
 
Adobe Express - Monthly Social Media Update July 2022.pptx
Adobe Express - Monthly Social Media Update July 2022.pptxAdobe Express - Monthly Social Media Update July 2022.pptx
Adobe Express - Monthly Social Media Update July 2022.pptx
 
May Social Media Update
May Social Media UpdateMay Social Media Update
May Social Media Update
 
Monthly Social Media Update April 2023.pptx
Monthly Social Media Update April 2023.pptxMonthly Social Media Update April 2023.pptx
Monthly Social Media Update April 2023.pptx
 
Monthly Social Media Update August 2023 - Luan .pdf
Monthly Social Media Update August 2023 - Luan .pdfMonthly Social Media Update August 2023 - Luan .pdf
Monthly Social Media Update August 2023 - Luan .pdf
 
June 2022 - Social Media Update.pptx
June 2022 - Social Media Update.pptxJune 2022 - Social Media Update.pptx
June 2022 - Social Media Update.pptx
 
Building an Inclusive Magento Community
Building an Inclusive Magento CommunityBuilding an Inclusive Magento Community
Building an Inclusive Magento Community
 
Digital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta GuptaDigital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta Gupta
 
Digital disruption is just the beginning
Digital disruption is just the beginningDigital disruption is just the beginning
Digital disruption is just the beginning
 
Building an Attribution engine with Bizible and Marketo (Adobe Summit)
Building an Attribution engine with Bizible and Marketo (Adobe Summit) Building an Attribution engine with Bizible and Marketo (Adobe Summit)
Building an Attribution engine with Bizible and Marketo (Adobe Summit)
 
Social Research by Joe Martin
Social Research by Joe MartinSocial Research by Joe Martin
Social Research by Joe Martin
 
The Internet Report: Episode 7 Week of May 4 - May 10
The Internet Report: Episode 7 Week of May 4 - May 10The Internet Report: Episode 7 Week of May 4 - May 10
The Internet Report: Episode 7 Week of May 4 - May 10
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
UGC in India (Branding Conversations)
UGC in India (Branding Conversations)UGC in India (Branding Conversations)
UGC in India (Branding Conversations)
 
#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?
 
Lesser Known Platforms Guide
Lesser Known Platforms GuideLesser Known Platforms Guide
Lesser Known Platforms Guide
 
Digital, bear or just bull
Digital, bear or just bullDigital, bear or just bull
Digital, bear or just bull
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie Brighton
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie Brighton
 

More from Andy Lambert

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Building a social media strategy - TMM Webionar
Building a social media strategy  - TMM WebionarBuilding a social media strategy  - TMM Webionar
Building a social media strategy - TMM WebionarAndy Lambert
 
Content Scheduler - BEST Content Strategy .pptx
Content Scheduler - BEST Content Strategy .pptxContent Scheduler - BEST Content Strategy .pptx
Content Scheduler - BEST Content Strategy .pptxAndy Lambert
 
Adobe Express - Social Media Strategy
Adobe Express - Social Media Strategy Adobe Express - Social Media Strategy
Adobe Express - Social Media Strategy Andy Lambert
 
ContentCal Monthly Social Media Update - March.pdf
ContentCal Monthly Social Media Update - March.pdfContentCal Monthly Social Media Update - March.pdf
ContentCal Monthly Social Media Update - March.pdfAndy Lambert
 
January 2022 - Monthly Social Media Update
January 2022  - Monthly Social Media Update January 2022  - Monthly Social Media Update
January 2022 - Monthly Social Media Update Andy Lambert
 
ContentCal AutoPilot
ContentCal AutoPilotContentCal AutoPilot
ContentCal AutoPilotAndy Lambert
 
Content Calendr - Approval workflows
Content Calendr - Approval workflowsContent Calendr - Approval workflows
Content Calendr - Approval workflowsAndy Lambert
 
ContentCal for Agencies
ContentCal for AgenciesContentCal for Agencies
ContentCal for AgenciesAndy Lambert
 

More from Andy Lambert (9)

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Building a social media strategy - TMM Webionar
Building a social media strategy  - TMM WebionarBuilding a social media strategy  - TMM Webionar
Building a social media strategy - TMM Webionar
 
Content Scheduler - BEST Content Strategy .pptx
Content Scheduler - BEST Content Strategy .pptxContent Scheduler - BEST Content Strategy .pptx
Content Scheduler - BEST Content Strategy .pptx
 
Adobe Express - Social Media Strategy
Adobe Express - Social Media Strategy Adobe Express - Social Media Strategy
Adobe Express - Social Media Strategy
 
ContentCal Monthly Social Media Update - March.pdf
ContentCal Monthly Social Media Update - March.pdfContentCal Monthly Social Media Update - March.pdf
ContentCal Monthly Social Media Update - March.pdf
 
January 2022 - Monthly Social Media Update
January 2022  - Monthly Social Media Update January 2022  - Monthly Social Media Update
January 2022 - Monthly Social Media Update
 
ContentCal AutoPilot
ContentCal AutoPilotContentCal AutoPilot
ContentCal AutoPilot
 
Content Calendr - Approval workflows
Content Calendr - Approval workflowsContent Calendr - Approval workflows
Content Calendr - Approval workflows
 
ContentCal for Agencies
ContentCal for AgenciesContentCal for Agencies
ContentCal for Agencies
 

Recently uploaded

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 

Recently uploaded (20)

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 

Monthly Social Media Update Summer 2023.pdf

  • 1. © 2020 Adobe. All Rights Reserved. Social Media News Update – Summer 2023 The Trends, Data and Updates you need to know. A D O B E E X P R E S S
  • 2. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 2 Stay in the know! getsocialja.substack.com
  • 3. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 3 Try out the Adobe Express Content Scheduler
  • 4. © 2020 Adobe. All Rights Reserved. Data A D O B E E X P R E S S
  • 5. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 5 Reels starts to make headway against TikTok
  • 6. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 6 Users’ favorite and most used platforms
  • 7. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 7 Social platform overlaps: The importance of multi-channel
  • 8. © 2020 Adobe. All Rights Reserved. Trends A D O B E E X P R E S S
  • 9. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 9 Shifting consumption trends
  • 10. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 10 Social media is fueling brand discovery
  • 11. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 11 Meta ‘Threads’ is the fastest consumer app to hit 100m users and engagement is beating Twitter.
  • 12. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 12 Why ‘going viral’ is NOT the goal.
  • 13. © 2020 Adobe. All Rights Reserved. New Features A D O B E E X P R E S S
  • 14. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 14
  • 15. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 15 How the Instagram algorithms work
  • 16. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 16 IG broadcast channels launch to all
  • 17. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 17 Discover trending ‘Add yours’
  • 18. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 18 Discover trending Audio on Instagram Reels
  • 19. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 19 Add up to 3 Collaborators per post
  • 20. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 20
  • 21. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 21 Reels ads comes to Facebook and Instagram
  • 22. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 22 New Facebook tools for Creators
  • 23. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 23 Facebook promoting long-form video as Reels
  • 24. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 24 Add a custom thumbnail to Facebook Reels
  • 25. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 25 Facebook launch Reels ’For you’ and ‘Following’ feed
  • 26. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 26
  • 27. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 27 Search Twitter Lists
  • 28. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 28 Four tips to Maximise Twitter growth
  • 29. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 29
  • 30. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 30 Post Idea feature comes to personal and company pages
  • 31. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 31 Generative AI content creation comes to LinkedIn
  • 32. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 32 DM’s and an inbox management comes to Company pages
  • 33. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 33 LinkedIn simplify notifications
  • 34. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 34
  • 35. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 35 Dual Camera livesteams
  • 36. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 36 Auto-created captions for Live streams
  • 37. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 37 Import sounds from videos
  • 38. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 38 AI generated scripts on TikTok
  • 39. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 39 …and the rest
  • 40. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 40 Repurpose long-form content to YouTube shorts
  • 41. © 2020 Adobe. All Rights Reserved. Wow! You Made it! A D O B E E X P R E S S
  • 42. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 42 Stay in the know! getsocialja.substack.com
  • 43. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 43 Let’s try and summarize that… 1. Generative AI is becoming ubiquitous across social platforms and helping unlock creativity 2. Reels growth continues 3. Facebook Professional Mode is gaining momentum 4. Don’t sleep on YouTube 5. Remember the importance of thinking multi-channel 6. Social media is driving brand discovery @luanwise @andyrlambert