1️⃣ Search is set for a shake-up. The Google + Reddit deal demonstrates how buyer preference is changing and the incredible impact that a community and a strong brand have.
2️⃣ TikTok growth might be slowing, but it does not mean it’s time is over. That said, Meta’s suite of products are experiencing a renaissance of organic growth, driven by Instagram and Facebook Reels.
3️⃣ LinkedIn is truly carving its own path in the social media landscape. Freed from copying other platforms (bye-bye Creator Mode & Stories etc.) they are leaning into being the platform of education and true industry insight.